Promotional Success with BOGO Offer
The Buy One Slam Get One for $1 deal successfully drove traffic, with nearly 70% of transactions from lapsed or new customers. April same-restaurant sales improved to approximately flat.
Keke's Breakfast Cafe Performance
Keke's Breakfast Cafe reported a 3.9% increase in same-restaurant sales for the first quarter and significantly outperformed the BBI Family Dining Index in Florida by nearly 400 basis points.
Digital and Off-Premise Growth
Off-premise sales contributed a 1% improvement in same-restaurant sales during Q1, now representing a 22% mix. Digital enhancements improved conversion rates by over 16%.
Brand Partnerships and Awareness
Collaboration with NVIDIA increased brand awareness, with the Instagram post becoming Denny's top-performing content by impressions in the past 16 months.