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Hugo Boss (BOSS) Stock Forecast & Price Target
124 Followers
BOSS Analyst Ratings
Hold
1Buy6Hold0Sell
Based on 7 analysts giving stock ratings to Hugo Boss in the past 3 months
BOSS Stock 12 Month Forecast
Average Price Target
EUR 40.40▲(4.94% Upside)Based on 7 Wall Street analysts offering 12 month price targets for Hugo Boss in the last 3 months. The average price target is EUR 40.40 with a high forecast of EUR 50.00 and a low forecast of EUR 37.00. The average price target represents a 4.94% change from the last price of EUR 38.50.
Past 12 Months12 Month ForecastJan2026Oct2026
HighEUR 50.00
AverageEUR 40.40
LowEUR 37.00
Highest Price TargetHighestEUR 50.00Average Price TargetEUR 40.40Lowest Price TargetLowestEUR 37.00
Detailed List of Analyst Forecasts
Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
| Price Target | Follow | Article | ||||||
|---|---|---|---|---|---|---|---|---|
| Thomas Chauvet | Citi | EUR 39→EUR 38.50 | hold | 0.00%Upside | Reiterated | 11/05/26 | ||
| Robert Krankowski | UBS | EUR 38.90 | hold | 1.04%Upside | Reiterated | 11/04/26 | ||
| Frederick Wild | Jefferies | EUR 37 | hold | -3.90%Downside | Reiterated | 11/03/26 | ||
| Chiara Battistini | J.P. Morgan | EUR 40 | hold | 3.90%Upside | Reiterated | 11/03/26 | ||
| Richard Chamberlain | RBC Capital | EUR 38 | hold | -1.30%Downside | Reiterated | 11/02/26 | ||
| Thomas Maul | DZ BANK AG | ― | hold | ― | Reiterated | 09/21/26 | ||
| Michael Heider | Berenberg Bank | EUR 50 | buy | 29.87%Upside | Upgraded | 08/11/26 | ||
| Michael Kuhn | Deutsche Bank | EUR 42 | hold | 9.09%Upside | Reiterated | 05/06/26 | ||
| Grace Smalley | Morgan Stanley | EUR 37→EUR 39 | hold | 1.30%Upside | Reiterated | 03/11/26 | ||
| Jurgen Kolb | Kepler Capital | EUR 35 | hold | -9.09%Downside | Reiterated | 03/10/26 | ||
| Alexander Zienkowicz | mwb research | EUR 50→EUR 38 | hold | -1.30%Downside | Downgraded | 12/04/25 | ||
| Jörg Philipp Frey | Warburg Research | EUR 67 | buy | 74.03%Upside | Reiterated | 12/03/25 |
| Rating | Follow | Article | |||
|---|---|---|---|---|---|
| Thomas ChauvetCiti | HoldReiteratedEUR 39→EUR 38.50 | 11/05/26 | 0.00%Upside | ||
| Robert KrankowskiUBS | HoldReiteratedEUR 38.90 | 11/04/26 | 1.04%Upside | ||
| Frederick WildJefferies | HoldReiteratedEUR 37 | 11/03/26 | -3.90%Downside | ||
| Chiara BattistiniJ.P. Morgan | HoldReiteratedEUR 40 | 11/03/26 | 3.90%Upside | ||
| Richard ChamberlainRBC Capital | HoldReiteratedEUR 38 | 11/02/26 | -1.30%Downside | ||
| Thomas MaulDZ BANK AG | HoldReiterated | 09/21/26 | ― | ||
| Michael HeiderBerenberg Bank | BuyUpgradedEUR 50 | 08/11/26 | 29.87%Upside | ||
| Michael KuhnDeutsche Bank | HoldReiteratedEUR 42 | 05/06/26 | 9.09%Upside | ||
| Grace SmalleyMorgan Stanley | HoldReiteratedEUR 37→EUR 39 | 03/11/26 | 1.30%Upside | ||
| Jurgen KolbKepler Capital | HoldReiteratedEUR 35 | 03/10/26 | -9.09%Downside | ||
| Alexander Zienkowiczmwb research | HoldDowngradedEUR 50→EUR 38 | 12/04/25 | -1.30%Downside | ||
| Jörg Philipp FreyWarburg Research | BuyReiteratedEUR 67 | 12/03/25 | 74.03%Upside |
Stocks with the Highest Top Analyst Consensus in the General Sector
Best Analysts Covering Hugo Boss
3 Months
Success Rate26/56 ratings generated profit
46%
Average Return
-1.16%
Copying Jörg Philipp Frey's trades and holding each position for 3 Months would result in 46.43% of your transactions generating a profit, with an average return of -1.16% per trade.
1 Year
Success Rate27/56 ratings generated profit
48%
Average Return
+3.97%
Copying Jörg Philipp Frey's trades and holding each position for 1 Year would result in 48.21% of your transactions generating a profit, with an average return of +3.97% per trade.
2 Years
Success Rate29/56 ratings generated profit
52%
Average Return
+12.19%
Copying Jörg Philipp Frey's trades and holding each position for 2 Years would result in 51.79% of your transactions generating a profit, with an average return of +12.19% per trade.
BOSS Analyst Recommendation Trends
| Rating | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 1 | 1 | 1 | 0 |
| Hold | 14 | 13 | 14 | 12 | 11 |
| Sell | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 |
| total | 14 | 14 | 15 | 13 | 11 |
In the current month, BOSS has received 0 Buy Ratings, 11 Hold Ratings, and 0 Sell Ratings. BOSS average Analyst price target in the past 3 months is 40.40.
BOSS Financial Forecast
HighEUR 1.49
ConsensusEUR 1.03
LowEUR 0.57
BOSS Earnings Forecast
Next quarter’s earnings estimate for BOSS is EUR 1.03 with a range of EUR 0.57 to EUR 1.49. The previous quarter’s EPS was EUR 0.70. Its overall industry beat the EPS estimate 50.49% of the time in the past 12 months.
HighEUR 1.15B
ConsensusEUR 1.14B
LowEUR 1.13B
BOSS Sales Forecast
Next quarter’s sales forecast for BOSS is EUR 1.14B with a range of EUR 1.13B to EUR 1.15B. The previous quarter’s sales results were EUR 946.00M. Its overall industry beat sales estimates 63.25% of the time in the past 12 months.
BOSS Stock Forecast FAQ
What is DE:BOSS’s average 12-month price target, according to analysts?
Based on analyst ratings, Hugo Boss’s 12-month average price target is €40.40.
What is DE:BOSS’s upside potential, based on the analysts’ average price target?
Hugo Boss has 4.94% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Hugo Boss a Buy, Sell or Hold?
Hugo Boss has a consensus rating of Hold, which is based on 1 buy ratings, 6 hold ratings and 0 sell ratings.
What is Hugo Boss’s share price target?
The average share price target for Hugo Boss is €40.40. This is based on 7 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is €50.00, and the lowest forecast is €37.00. The average share price target represents a 4.94% increase from the current price of €38.5.
What do analysts say about Hugo Boss?
Hugo Boss’s analyst rating consensus is a Hold. This is based on the ratings of 7 Wall Street analysts.
How can I buy shares of Hugo Boss?
To buy shares of DE:BOSS, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.
