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Beiersdorf
(XETRA:BEI)
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Rating:77Outperform
Price Target:
€93.00
▲(19.94% Upside)
Action:Upgraded
Date:08/07/26
The score is driven primarily by strong financial performance (solid earnings growth and a very conservative balance sheet), tempered by volatile free cash flow. Technicals are supportive with improving intermediate momentum but not yet above the 200-day trend. Valuation is the key restraint due to a higher P/E and modest dividend yield.
Positive Factors
Brand portfolio
Beiersdorf's multi-tier brand portfolio—from mass-market NIVEA to premium La Prairie—creates durable customer loyalty, channel breadth and pricing optionality. This entrenched brand equity supports repeat purchases, resilience across cycles and strategic premiumization that sustains long-term revenue and margin potential.
Negative Factors
Free cash flow volatility
Material variability in FCF despite positive operating cash generation weakens predictability for capital allocation. Swings tied to working-capital and investment patterns can constrain dividends, buybacks or capex timing and increase funding risk during stress, limiting strategic optionality.
Read all positive and negative factors
Positive Factors
Negative Factors
Brand portfolio
Beiersdorf's multi-tier brand portfolio—from mass-market NIVEA to premium La Prairie—creates durable customer loyalty, channel breadth and pricing optionality. This entrenched brand equity supports repeat purchases, resilience across cycles and strategic premiumization that sustains long-term revenue and margin potential.
Read all positive factors
Beiersdorf (BEI) vs. iShares MSCI Germany ETF (EWG)
Market Cap
€17.04B
Dividend Yield1.25%
Average Volume (3M)351.46K
Price to Earnings (P/E)18.5
Beta (1Y)0.73
Revenue Growth-2.50%
EPS Growth8.61%
CountryDE
Employees22,326
SectorGeneral
Sector StrengthN/A
IndustryHousehold & Personal Products
Share Statistics
EPS (TTM)4.29
Shares Outstanding241,100,000
10 Day Avg. Volume284,340
30 Day Avg. Volume351,464
Financial Highlights & Ratios
PEG Ratio4.03
Price to Book (P/B)2.40
Price to Sales (P/S)2.10
P/FCF Ratio55.35
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€78.09Price Target Upside0.71% Upside
Rating ConsensusHold
Number of Analyst Covering12
EPS Forecast (FY)3.83
Revenue Forecast (FY)€9.67B
Beiersdorf Business Overview & Revenue Model
Company Description
Beiersdorf Aktiengesellschaft, a global consumer goods company and subsidiary of maxingvest ag, was founded in 1882 and is headquartered in Hamburg, Germany. The company manufactures and distributes its diverse product range across Europe, the Ame...
How the Company Makes Money
Beiersdorf makes money mainly by manufacturing and selling branded consumer products and adhesive solutions. (1) Consumer segment revenue: The company generates sales by selling skin care and related personal care products under brands such as NIV...
Beiersdorf Financial Statement Overview
Summary
Income Statement
86
Very Positive
Balance Sheet
92
Very Positive
Cash Flow
71
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 9.62B | 9.85B | 9.85B | 9.45B | 8.80B | 7.63B |
| Gross Profit | 5.49B | 5.68B | 5.76B | 5.42B | 4.96B | 4.36B |
| EBITDA | 1.51B | 1.68B | 1.73B | 1.42B | 1.39B | 1.20B |
| Net Income | 938.00M | 939.00M | 912.00M | 736.00M | 755.00M | 638.00M |
Balance Sheet | ||||||
| Total Assets | 13.32B | 12.85B | 13.01B | 12.63B | 12.35B | 11.30B |
| Cash, Cash Equivalents and Short-Term Investments | 2.72B | 2.46B | 2.50B | 2.52B | 2.00B | 1.78B |
| Total Debt | 308.00M | 217.00M | 266.00M | 102.00M | 358.00M | 279.00M |
| Total Liabilities | 4.31B | 4.23B | 4.52B | 4.29B | 4.54B | 4.41B |
| Stockholders Equity | 9.00B | 8.60B | 8.47B | 8.32B | 7.79B | 6.87B |
Cash Flow | ||||||
| Free Cash Flow | 636.00M | 373.00M | 794.00M | 424.00M | 249.00M | 580.00M |
| Operating Cash Flow | 1.05B | 821.00M | 1.23B | 941.00M | 797.00M | 993.00M |
| Investing Cash Flow | -308.00M | 81.00M | -126.00M | -341.00M | -402.00M | -845.00M |
| Financing Cash Flow | -642.00M | -836.00M | -1.03B | -492.00M | -345.00M | -141.00M |
Beiersdorf Technical Analysis
Positive
77.54
Price Trends
77.30
Positive
74.61
Positive
83.02
Negative
Market Momentum
0.15
Positive
54.30
Neutral
59.86
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DE:BEI, the sentiment is Positive. The current price of 77.54 is below the 20-day moving average (MA) of 79.49, above the 50-day MA of 77.30, and below the 200-day MA of 83.02, indicating a neutral trend. The MACD of 0.15 indicates Positive momentum. The RSI at 54.30 is Neutral, neither overbought nor oversold. The STOCH value of 59.86 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DE:BEI.
Beiersdorf Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | €29.14B | 16.10 | 9.23% | 2.90% | -3.47% | -5.47% | |
77 Outperform | €17.04B | 18.52 | 10.66% | 1.28% | -2.50% | 8.61% | |
61 Neutral | €29.68M | 105.33 | 0.63% | 3.43% | -11.31% | -86.89% | |
57 Neutral | €47.76B | -27.30 | -6.10% | 0.24% | -1.73% | 49.15% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
50 Neutral | €112.01M | 42.74 | 3.23% | 3.82% | -8.96% | -32.20% |
* General Sector Average
DE:BEI
Beiersdorf
79.60
-18.24
-18.64%
DE:BAYN
Bayer
48.04
20.02
71.42%
DE:BEZ
Berentzen Gruppe
3.16
-0.74
-18.97%
DE:BIJ
Bijou Brigitte Modische Accessoires
46.50
11.90
34.37%
DE:HEN
Henkel AG & Co. KGaA
70.25
5.51
8.51%
DE:LEI
Leifheit
13.25
-1.17
-8.12%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.