Southern Cross Media Group Limited (6MM) Stock Price & Analysis
6MM Stock Chart & Stats
- Day’s Range
- EUR 0.30 - EUR 0.30
- 52-Week Range
- EUR 0.28 - EUR 0.46
- Previous Close
- EUR 0.30
- Volume
- N/A
- Average Volume (3M)
- 0
- Market Cap
- EUR 149.23M
- Enterprise Value
- EUR 892.53M
- Total Cash (Recent Filing)
- EUR 142.24M
- Total Debt (Recent Filing)
- EUR 790.59M
- Price to Earnings (P/E)
- ―
- Beta
- 0.48
- Next Earnings
- Mar 03, 2027 (Est.)
- EPS Estimate
- N/A
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Revenue Scale
The sharp increase in annual revenue shows that Southern Cross Media can generate substantial top-line scale across its media operations. A larger revenue base can improve advertiser reach, support broader campaign offerings, and provide a platform for restoring profitability if operating execution remains effective.
Diversified Media Portfolio
Operating across radio, digital audio, and regional television gives Southern Cross Media multiple ways to reach audiences and monetize advertising demand. This breadth supports bundled campaigns, reduces reliance on one format, and provides a durable platform as audience consumption shifts across broadcast and digital channels.
Positive Operating Profitability
Positive EBIT and EBITDA margins indicate that the core operating model still generates earnings before below-the-line effects, despite the reported net loss. Maintaining operating profitability provides a base for cost discipline, cash-flow recovery, and improved earnings conversion over the coming quarters.
Bears Say
High Leverage
The substantial increase in leverage reduces financial flexibility and makes the business more exposed to weaker operating conditions. With debt materially exceeding equity, a sustained recovery in earnings and cash generation is needed to support obligations and preserve capacity for investment or other capital allocation.
Deteriorating Cash Generation
The steep decline in operating and free cash flow weakens the internal funding available for debt service, investment, and shareholder distributions. A thinner cash cushion is particularly significant alongside higher leverage, because the company has less room to absorb further earnings volatility without relying on external financing.
Earnings Volatility
The return to a net loss despite substantial revenue growth demonstrates that scale has not yet translated into consistent bottom-line performance. Repeated swings between profits and losses make earnings power harder to forecast, constrain reliable capital planning, and increase dependence on a sustained operating improvement.
Southern Cross Media Group Limited News
6MM FAQ
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Southern Cross Media Group Limited Stock Smart Score
Company Description
Southern Cross Media Group Limited
Southern Cross Media Group Limited (SXL.AX) is an Australian media entity specializing in the production of audio content for both traditional broadcast and digital distribution channels. Its operations are divided into two primary areas: Audio and Television. The company's extensive audio portfolio includes ownership of 99 radio stations spanning FM, AM, and DAB+ frequencies, supplemented by 34 regional radio stations. It also manages LiSTNR, a comprehensive digital audio platform providing access to radio, podcasts, music, and news. Additionally, Southern Cross Media Group handles sales representation for leading audio services such as SoundCloud and Sonos Radio. Within its television division, it transmits 93 free-to-air TV signals across regional Australia. The company further extends its reach by delivering national and local entertainment and news content via social media, live events, and its digital platforms. Incorporated in 2005 and previously known as Macquarie Media Group, the firm is based in South Melbourne, Australia.
- Sector
- Communicationservices
- Industry
- Broadcasting
- CEO
- Rohan Lund
- Employees
- 2,342
- Website
- www.sca.com.au
- Address
- 101 Moray Street, Melbourne, VIC, 3205, AU
Southern Cross Media Group Limited (6MM) Earnings & Revenues
6MM Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 5 | 11 |
| Technical Analysis | 2 | 5 | 3 |
| Moving Averages | 4 | 0 | 8 |





