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Payer Conversion Rate
Represents the share of users who make at least one purchase. Because a small percentage of players often drive most revenue in social gaming, an improving conversion rate can materially lift top line without more users. But heavy reliance on converting a tiny segment increases sensitivity to changes in spending behavior or regulation.Conversion has steadily improved and meaningfully accelerated in late‑2025, a clear payoff from Wow Games integration, a larger DTC mix (>30% of social revenue) and targeted live‑ops/product moves that management highlighted. That lift underpins recent revenue and cash generation, but it’s tempered by a notable drop in revenue per payer as newer/Wow payers spend less; sustaining margin upside will require retention, upsell and continued ROI discipline amid elevated acquisition costs and regulatory/maturity headwinds.
Date | Payer Conversion Rate |
|---|---|
Jun 30, 2026 | $9.40 |
Mar 31, 2026 | $9.70 |
Dec 31, 2025 | $9.60 |
Sep 30, 2025 | $7.80 |
Jun 30, 2025 | $7.00 |
Mar 31, 2025 | $6.90 |
Dec 31, 2024 | $6.90 |
Sep 30, 2024 | $6.80 |
Jun 30, 2024 | $6.70 |
Mar 31, 2024 | $6.40 |