Advertising GrowthThere is ample runway to improve advertising monetization, and if DoorDash can increase advertising penetration, it would equate to an incremental $1.8bn in advertising revenue.
International ExpansionThe prospective purchase of Deliveroo would allow DoorDash seamless entry into 10 new geographies, reducing the marketing intensity required to establish a footprint organically in Western Europe.
Market LeadershipDoorDash is currently the market leader in restaurant delivery and continues to expand into adjacent categories and markets such as grocery, convenience, alcohol, general retail, and home improvement.