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Average Daily Rate Breakdown
Reveals the average income earned per occupied room, providing insight into pricing strategy effectiveness and market positioning.Upscale ADR remains the premium bucket with consistent seasonal peaks while midscale/economy move in lockstep; extended‑stay ADR has firmed and shown the most durable improvement — a direct reflection of developer demand and a pipeline skewed to higher‑revenue brands. Recent Q1 softness looks like a seasonal dip magnified by hurricane lapping, not structural weakness. Management’s conversion momentum, loyalty gains and modest royalty expansion point to improving pricing power and a better ADR mix ahead, which should bolster RevPAR, margins and cash generation over the next several quarters.
Date | Upscale and Above | Midscale and Upper Midscale | Extended Stay | Economy |
|---|---|---|---|---|
Jun 30, 2026 | $155.49 | $102.76 | $69.24 | $71.16 |
Mar 31, 2026 | $140.24 | $92.29 | $66.35 | $66.11 |
Dec 31, 2025 | $149.75 | $99.21 | $66.10 | $70.73 |
Sep 30, 2025 | $157.88 | $104.63 | $66.78 | $73.61 |
Jun 30, 2025 | $152.54 | $102.08 | $66.89 | $71.42 |
Mar 31, 2025 | $139.54 | $94.29 | $66.68 | $69.98 |
Dec 31, 2024 | $146.34 | $98.09 | $65.02 | $73.42 |
Sep 30, 2024 | $159.88 | $106.57 | $65.45 | $75.69 |
Jun 30, 2024 | $156.38 | $104.16 | $64.38 | $72.42 |
Mar 31, 2024 | $142.90 | $93.13 | $60.48 | $66.64 |