Hugo Boss stock forecast
Hugo Boss (BOSS) Stock Forecast & Price Target
BOSS Analyst Ratings
BOSS Stock 12 Month Forecast
Average Price Target
CHF34.31▼(-4.64% Downside)Detailed List of Analyst Forecasts
| Price Target | Article | |||||||
|---|---|---|---|---|---|---|---|---|
| Frederick Wild | Jefferies | CHF34.17 | hold | -5.02%Downside | Reiterated | 11/12/26 | ||
| Michael Kuhn | Deutsche Bank | CHF38.79→CHF28.17 | sell | -21.71%Downside | Downgraded | 11/10/26 | ||
| Manjari Dhar | RBC Capital | CHF35.10 | hold | -2.46%Downside | Reiterated | 11/09/26 | ||
| Thomas Chauvet | Citi | CHF36.02→CHF35.56 | hold | -1.17%Downside | Reiterated | 11/05/26 | ||
| Robert Krankowski | UBS | CHF35.93 | hold | -0.14%Downside | Reiterated | 11/04/26 | ||
| Chiara Battistini | J.P. Morgan | CHF36.94 | hold | 2.68%Upside | Reiterated | 11/03/26 | ||
| Thomas Maul | DZ BANK AG | ― | hold | ― | Reiterated | 09/21/26 | ||
| Michael Heider | Berenberg Bank | CHF46.18 | buy | 28.35%Upside | Upgraded | 08/11/26 | ||
| Grace Smalley | Morgan Stanley | CHF34.17→CHF36.02 | hold | 0.11%Upside | Reiterated | 03/11/26 | ||
| Jurgen Kolb | Kepler Capital | CHF32.33 | hold | -10.16%Downside | Reiterated | 03/10/26 | ||
| Alexander Zienkowicz | mwb research | CHF46.18→CHF35.10 | hold | -2.46%Downside | Downgraded | 12/04/25 | ||
| Jörg Philipp Frey | Warburg Research | CHF61.88 | buy | 71.99%Upside | Reiterated | 12/03/25 |
| Rating | Article | ||||
|---|---|---|---|---|---|
| Frederick WildJefferies | HoldReiteratedCHF34.17 | 11/12/26 | -5.02%Downside | ||
| Michael KuhnDeutsche Bank | SellDowngradedCHF38.79→CHF28.17 | 11/10/26 | -21.71%Downside | ||
| Manjari DharRBC Capital | HoldReiteratedCHF35.10 | 11/09/26 | -2.46%Downside | ||
| Thomas ChauvetCiti | HoldReiteratedCHF36.02→CHF35.56 | 11/05/26 | -1.17%Downside | ||
| Robert KrankowskiUBS | HoldReiteratedCHF35.93 | 11/04/26 | -0.14%Downside | ||
| Chiara BattistiniJ.P. Morgan | HoldReiteratedCHF36.94 | 11/03/26 | 2.68%Upside | ||
| Thomas MaulDZ BANK AG | HoldReiterated | 09/21/26 | ― | ||
| Michael HeiderBerenberg Bank | BuyUpgradedCHF46.18 | 08/11/26 | 28.35%Upside | ||
| Grace SmalleyMorgan Stanley | HoldReiteratedCHF34.17→CHF36.02 | 03/11/26 | 0.11%Upside | ||
| Jurgen KolbKepler Capital | HoldReiteratedCHF32.33 | 03/10/26 | -10.16%Downside | ||
| Alexander Zienkowiczmwb research | HoldDowngradedCHF46.18→CHF35.10 | 12/04/25 | -2.46%Downside | ||
| Jörg Philipp FreyWarburg Research | BuyReiteratedCHF61.88 | 12/03/25 | 71.99%Upside |
Best Analysts Covering Hugo Boss
Copying Jörg Philipp Frey's trades and holding each position for 3 Months would result in 46.43% of your transactions generating a profit, with an average return of -1.16% per trade.
Copying Jörg Philipp Frey's trades and holding each position for 1 Year would result in 48.21% of your transactions generating a profit, with an average return of +3.97% per trade.
Copying Jörg Philipp Frey's trades and holding each position for 2 Years would result in 51.79% of your transactions generating a profit, with an average return of +12.12% per trade.
BOSS Analyst Recommendation Trends
| Rating | Jul 26 | Aug 26 | Sep 26 | Oct 26 | Nov 26 |
|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 1 | 1 | 1 | 0 |
| Hold | 14 | 13 | 14 | 12 | 13 |
| Sell | 0 | 0 | 0 | 0 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 |
| total | 14 | 14 | 15 | 13 | 14 |
In the current month, BOSS has received 0 Buy Ratings, 13 Hold Ratings, and 1 Sell Ratings. BOSS average Analyst price target in the past 3 months is 34.31.
BOSS Financial Forecast
BOSS Earnings Forecast
Next quarter’s earnings estimate for BOSS is CHF 0.70 with a range of CHF 0.52 to CHF 0.89. The previous quarter’s EPS was CHF 0.65. Its overall industry beat the EPS estimate 50.49% of the time in the past 12 months.
BOSS Sales Forecast
Next quarter’s sales forecast for BOSS is CHF 1.06B with a range of CHF 1.04B to CHF 1.08B. The previous quarter’s sales results were CHF 872.17M. Its overall industry beat sales estimates 63.25% of the time in the past 12 months.

