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Hugo Boss (BOSS) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

BOSS Analyst Ratings

Hold
7Ratings
0Buy6Hold1Sell
Based on 7 analysts giving stock ratings to Hugo Boss in the past 3 months

BOSS Stock 12 Month Forecast

CHF34.31▼(-4.64% Downside)
Based on 7 Wall Street analysts offering 12 month price targets for Hugo Boss in the last 3 months. The average price target is CHF 34.31 with a high forecast of CHF 36.94 and a low forecast of CHF 28.17. The average price target represents a -4.64% change from the last price of CHF 35.98.
Highest Price TargetCHF36.94Average Price TargetCHF34.31Lowest Price TargetCHF28.17

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for CH:BOSS
Price TargetArticle
JefferiesCHF34.17hold-5.02%DownsideReiterated11/12/26
Deutsche Bank CHF38.79→CHF28.17sell-21.71%DownsideDowngraded11/10/26
RBC CapitalCHF35.10hold-2.46%DownsideReiterated11/09/26
CitiCHF36.02→CHF35.56hold-1.17%DownsideReiterated11/05/26
UBSCHF35.93hold-0.14%DownsideReiterated11/04/26
J.P. MorganCHF36.94hold2.68%UpsideReiterated11/03/26
DZ BANK AG―hold―Reiterated09/21/26
Berenberg BankCHF46.18buy28.35%UpsideUpgraded08/11/26
Morgan StanleyCHF34.17→CHF36.02hold0.11%UpsideReiterated03/11/26
Kepler Capital CHF32.33hold-10.16%DownsideReiterated03/10/26
mwb researchCHF46.18→CHF35.10hold-2.46%DownsideDowngraded12/04/25
Warburg ResearchCHF61.88buy71.99%UpsideReiterated12/03/25
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Best Analysts Covering Hugo Boss

3 Months
Jörg Philipp Frey
Jörg Philipp FreyWarburg Research
Success Rate26/56 ratings generated profit
46%
Average Return
-1.16%

Copying Jörg Philipp Frey's trades and holding each position for 3 Months would result in 46.43% of your transactions generating a profit, with an average return of -1.16% per trade.

1 Year
Jörg Philipp Frey
Jörg Philipp FreyWarburg Research
Success Rate27/56 ratings generated profit
48%
Average Return
+3.97%

Copying Jörg Philipp Frey's trades and holding each position for 1 Year would result in 48.21% of your transactions generating a profit, with an average return of +3.97% per trade.

2 Years
Jörg Philipp Frey
Jörg Philipp FreyWarburg Research
Success Rate29/56 ratings generated profit
52%
Average Return
+12.12%

Copying Jörg Philipp Frey's trades and holding each position for 2 Years would result in 51.79% of your transactions generating a profit, with an average return of +12.12% per trade.

BOSS Analyst Recommendation Trends

010203040Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26Nov 26
Monthly rating counts for BOSS
RatingJul 26Aug 26Sep 26Oct 26Nov 26
Strong Buy00000
Buy01110
Hold1413141213
Sell00001
Strong Sell00000
total1414151314

In the current month, BOSS has received 0 Buy Ratings, 13 Hold Ratings, and 1 Sell Ratings. BOSS average Analyst price target in the past 3 months is 34.31.

BOSS Financial Forecast

CHF-1CHF-0.25CHF0.5CHF1.25CHF2Q1 2026Q3 2026Q4 2026
HighCHF0.89
ConsensusCHF0.70
LowCHF0.52

BOSS Earnings Forecast

Next quarter’s earnings estimate for BOSS is CHF 0.70 with a range of CHF 0.52 to CHF 0.89. The previous quarter’s EPS was CHF 0.65. Its overall industry beat the EPS estimate 50.49% of the time in the past 12 months.

CHF834.4MCHF921MCHF1BCHF1.1BCHF1.2BQ1 2026Q3 2026Q4 2026
HighCHF1.08B
ConsensusCHF1.06B
LowCHF1.04B

BOSS Sales Forecast

Next quarter’s sales forecast for BOSS is CHF 1.06B with a range of CHF 1.04B to CHF 1.08B. The previous quarter’s sales results were CHF 872.17M. Its overall industry beat sales estimates 63.25% of the time in the past 12 months.

BOSS Stock Forecast FAQ

What is CH:BOSS’s average 12-month price target, according to analysts?
Based on analyst ratings, Hugo Boss’s 12-month average price target is CHF34.31.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Hugo Boss a Buy, Sell or Hold?
Hugo Boss has a consensus rating of Hold, which is based on 0 buy ratings, 6 hold ratings and 1 sell ratings.
What is Hugo Boss’s share price target?
The average share price target for Hugo Boss is CHF34.31. This is based on 7 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is CHF36.94, and the lowest forecast is CHF28.17. The average share price target represents a 4.64% decrease from the current price of CHF35.98.
What do analysts say about Hugo Boss?
Hugo Boss’s analyst rating consensus is a Hold. This is based on the ratings of 7 Wall Street analysts.
How can I buy shares of Hugo Boss?
To buy shares of CH:BOSS, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.