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Byrna Technologies (BYRN)
NASDAQ:BYRN
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Byrna Technologies (BYRN) AI Stock Analysis

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BYRN

Byrna Technologies

(NASDAQ:BYRN)

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Neutral 67 (OpenAI - 4o)
Rating:67Neutral
Price Target:
$24.00
▲(14.50% Upside)
Byrna Technologies' strong financial performance and optimistic earnings call are the most significant factors contributing to its stock score. However, technical analysis indicates potential short-term weakness, and the high P/E ratio suggests the stock may be overvalued. Cash flow challenges also pose a risk to financial stability.
Positive Factors
Revenue Growth
The significant year-over-year revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Retail Expansion
Expanding retail presence enhances brand visibility and accessibility, potentially driving sustained revenue growth and market penetration.
New Product Innovations
Innovating new products diversifies revenue streams and strengthens competitive positioning, ensuring long-term relevance in the market.
Negative Factors
Decreased Cash Position
A reduced cash position limits financial flexibility and may hinder the ability to invest in growth opportunities or manage unforeseen expenses.
Operating Expenses Increase
Rising operating expenses can pressure profit margins, necessitating careful cost management to maintain financial health and profitability.
Cash Flow Challenges
Negative operating cash flow indicates potential liquidity issues, which could impact the company's ability to sustain operations and growth initiatives.

Byrna Technologies (BYRN) vs. SPDR S&P 500 ETF (SPY)

Byrna Technologies Business Overview & Revenue Model

Company DescriptionByrna Technologies Inc. is an innovative company specializing in the development and manufacturing of non-lethal personal security devices. Founded in 2014, Byrna operates primarily in the defense and security sectors, offering products designed to empower individuals with safe and effective means of self-defense. Its core product line includes the Byrna HD, a handheld launcher that can fire projectiles containing pepper spray or kinetic projectiles, along with various accessories and ammunition designed for personal safety and protection.
How the Company Makes MoneyByrna Technologies generates revenue through the sale of its non-lethal personal defense products, primarily the Byrna HD launcher and its associated projectiles and accessories. The company has established a direct-to-consumer sales model through its e-commerce platform, as well as partnerships with retail distributors, which broadens its market reach. In addition to product sales, Byrna may also explore revenue streams through licensing agreements and collaborations with law enforcement and security agencies, providing customized solutions and training programs. The growing emphasis on personal safety and self-defense in various sectors, alongside the increasing demand for non-lethal options in law enforcement, contributes significantly to Byrna's earnings.

Byrna Technologies Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Chart InsightsByrna Technologies has seen a notable shift in its revenue distribution, with the United States & Mexico driving substantial growth, reflecting the successful launch of the Compact Launcher and strategic retail expansions. Canada shows a consistent upward trend, while South Africa's revenue remains volatile. Despite challenges in Europe, South America, and Asia, international sales surged by 86% year-over-year, supported by a one-time royalty boost from Latin America. The earnings call highlights robust growth and strategic initiatives, but increased operating expenses and economic headwinds could pose risks.
Data provided by:Main Street Data

Byrna Technologies Earnings Call Summary

Earnings Call Date:Oct 09, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 06, 2026
Earnings Call Sentiment Positive
The earnings call reflects a strong performance with significant revenue growth and strategic advancements in advertising and retail expansion, despite challenges in conversion rates and a decreased cash position due to strategic investments.
Q3-2025 Updates
Positive Updates
Significant Revenue Growth
Net revenue for Q3 2025 was $28.2 million, a 35% increase from the $20.9 million reported in 2024, driven by strong chain store and dealer sales, new advertising initiatives, and broader brand adoption.
Increased Gross Profit and Margin Management
Gross profit for Q3 2025 was $16.9 million or 60% of net revenue, showing a capability to manage gross margins despite changes in channel mix and initial startup costs.
Improved Net Income
Net income for Q3 2025 was $2.2 million, up from $1 million for Q3 2024, driven by increased product sales.
No Debt and Strategic Inventory Management
The company has no current or long-term debt. Inventory at August 31, 2025, totaled $34.1 million, reflecting strategic builds ahead of the holiday season and new product rollouts.
Successful Advertising Campaign
The AI-enabled advertising campaign increased daily web sessions from 33,000 to over 50,000, with ongoing growth into fiscal Q4.
Retail Expansion
Byrna Technologies Inc. is now in over 1,000 stores nationwide, including big box partners and its own retail stores, which are performing in line with expectations.
New Product Innovations
Development of new products beyond the traditional less lethal weapon category, including a connected safety platform, is underway.
Negative Updates
Decreased Cash Position
Cash, cash equivalents, and marketable securities at August 31, 2025, totaled $9 million compared to $25.7 million at November 30, 2024, mainly due to seasonal working capital timing.
Challenges in Conversion Rates
Initial surge in web traffic from new advertising campaigns lowered conversion rates, though improvement is expected over time.
Operating Expenses Increase
Operating expenses for Q3 2025 were $14.1 million compared to $12.2 million for Q3 2024, driven by increased variable selling expenses and marketing investments.
Company Guidance
In Byrna Technologies Inc.'s fiscal third quarter 2025 earnings call, the company reported a 35% year-over-year increase in net revenue, reaching $28.2 million, driven by strong chain store and dealer sales, effective new advertising initiatives, and increased brand adoption. Gross profit was $16.9 million, representing 60% of net revenue, with operating expenses at $14.1 million, mainly due to increased marketing investments. The company achieved a net income of $2.2 million, up from $1 million the previous year, and adjusted EBITDA totaled $3.7 million. Byrna Technologies Inc. saw significant growth in web traffic and retail presence, with daily web sessions increasing from 33,000 to over 50,000. They also expanded their opt-in email list to 1.9 million subscribers, enhancing their reach for upcoming sales. The company highlighted its strategy to integrate SOS alert technology with its less lethal products to broaden its market reach and create new revenue streams. Byrna Technologies Inc. expects full-year fiscal 2025 revenue growth to be between 35% and 40%, with a focus on expanding its retail footprint and leveraging new advertising campaigns.

Byrna Technologies Financial Statement Overview

Summary
Byrna Technologies demonstrates strong revenue growth and profitability, supported by a stable balance sheet with low leverage. However, cash flow challenges, particularly negative operating cash flow, pose potential liquidity risks. Continued focus on operational efficiency and cash flow management will be crucial for sustaining growth and financial health.
Income Statement
75
Positive
Byrna Technologies shows a strong revenue growth rate of 7.08% TTM, with improving profitability metrics. The gross profit margin is robust at 61.32%, indicating efficient cost management. The net profit margin of 14.43% TTM reflects a healthy bottom line. However, the EBIT margin of 8.22% suggests room for improvement in operational efficiency.
Balance Sheet
70
Positive
The company's balance sheet is stable, with a low debt-to-equity ratio of 0.039 TTM, indicating low leverage and financial risk. The return on equity is strong at 27.29% TTM, showcasing effective use of equity to generate profits. The equity ratio of 80.38% TTM highlights a solid capital structure. However, maintaining this low leverage while improving asset utilization could enhance financial stability.
Cash Flow
60
Neutral
Cash flow analysis reveals challenges, with negative operating cash flow of -$4.24 million TTM. Despite this, the free cash flow growth rate is positive at 28.18% TTM, indicating potential for future cash generation. The free cash flow to net income ratio of 2.61 TTM suggests efficient conversion of profits into cash, but the negative operating cash flow coverage ratio highlights liquidity concerns.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue110.85M85.76M42.64M48.04M42.16M16.57M
Gross Profit67.97M52.77M23.65M26.28M22.89M7.51M
EBITDA13.37M8.16M-6.53M-6.88M-2.80M-11.03M
Net Income16.00M12.79M-8.19M-7.88M-3.28M-12.55M
Balance Sheet
Total Assets78.56M71.92M52.31M57.05M75.31M21.22M
Cash, Cash Equivalents and Short-Term Investments9.00M25.73M20.50M20.07M56.31M3.17M
Total Debt2.43M2.64M1.90M2.55M1.09M1.28M
Total Liabilities15.42M17.55M9.99M11.05M9.22M12.81M
Stockholders Equity63.14M54.37M42.32M45.99M66.10M8.41M
Cash Flow
Free Cash Flow-11.04M9.39M2.99M-17.08M-6.28M1.11M
Operating Cash Flow-4.24M11.74M3.89M-13.83M-4.44M2.54M
Investing Cash Flow-9.26M-11.23M-2.98M-5.14M-5.88M-2.00M
Financing Cash Flow-529.00K-4.55M-422.00K-17.04M57.25M7.77M

Byrna Technologies Technical Analysis

Technical Analysis Sentiment
Negative
Last Price20.96
Price Trends
50DMA
21.20
Negative
100DMA
23.75
Negative
200DMA
23.90
Negative
Market Momentum
MACD
-0.29
Positive
RSI
45.51
Neutral
STOCH
11.00
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BYRN, the sentiment is Negative. The current price of 20.96 is below the 20-day moving average (MA) of 22.62, below the 50-day MA of 21.20, and below the 200-day MA of 23.90, indicating a bearish trend. The MACD of -0.29 indicates Positive momentum. The RSI at 45.51 is Neutral, neither overbought nor oversold. The STOCH value of 11.00 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for BYRN.

Byrna Technologies Risk Analysis

Byrna Technologies disclosed 52 risk factors in its most recent earnings report. Byrna Technologies reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Byrna Technologies Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
$758.97M151.881.88%1.47%3.31%-82.99%
67
Neutral
$476.33M31.2729.71%50.99%612.36%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
56
Neutral
$453.62M37.743.27%5.08%-7.25%-63.58%
48
Neutral
$179.18M-11.01%-279.70%
44
Neutral
$153.31M33.591.80%-17.50%
43
Neutral
$1.33B-320.52%-30.78%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BYRN
Byrna Technologies
20.96
6.03
40.39%
SWBI
Smith & Wesson Brands
10.23
-2.37
-18.81%
RGR
Sturm Ruger & Company
46.96
6.67
16.55%
POWW
AMMO
1.63
0.42
34.71%
EVEX
Eve Holding
4.43
1.04
30.68%
PEW
GrabAGun Digital Holdings
4.86
-5.43
-52.77%

Byrna Technologies Corporate Events

Byrna Technologies Reports Strong Revenue Growth
Oct 10, 2025

Byrna Technologies Inc. is a technology company specializing in non-lethal personal security devices, offering alternatives to traditional firearms for self-defense and personal security. The company operates in the personal safety industry, with a focus on consumer sales through e-commerce, Amazon, and retail locations.

Byrna Technologies Inc. Reports Strong Q3 Earnings
Oct 10, 2025

The recent earnings call for Byrna Technologies Inc. painted a picture of robust performance, marked by significant revenue growth and strategic advancements in advertising and retail expansion. Despite facing challenges such as conversion rates and a decreased cash position due to strategic investments, the overall sentiment was positive, underscoring the company’s strong market position and future potential.

Business Operations and StrategyExecutive/Board Changes
Byrna Technologies Expands Board with Strategic Appointments
Positive
Sep 9, 2025

On September 4, 2025, Byrna Technologies Inc. expanded its Board of Directors from five to seven members, appointing Adam L. Roth and TJ Kennedy to fill the new positions. Roth, a former Nike executive, and Kennedy, a veteran in public safety technology, bring significant expertise in brand building and public safety to Byrna. These appointments are expected to enhance Byrna’s consumer reach and strengthen its position in the security and public safety markets, reflecting the company’s strategic focus on growth and market expansion.

The most recent analyst rating on (BYRN) stock is a Buy with a $39.00 price target. To see the full list of analyst forecasts on Byrna Technologies stock, see the BYRN Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Byrna Technologies Reports Strong Sales During Prime Day
Positive
Jul 23, 2025

Byrna Technologies reported significant sales momentum during Amazon’s Prime Day and the July 4th holiday promotional period, with Amazon Prime Day sales increasing by 28% year-over-year and Byrna.com sales rising by 18%. This growth is part of a broader trend of increasing consumer demand for Byrna’s products, including the newly released Compact Launcher (CL), and reflects the company’s expanding presence in both e-commerce and retail channels. Byrna’s retail footprint has grown substantially, with products now available in 289 chain store locations, a 74% increase from the previous year, and plans to expand to over 500 locations by the end of Q3 2025. The company’s strategy to enhance brand visibility in the personal safety market includes further investments in television advertising and partnerships with celebrity influencers.

The most recent analyst rating on (BYRN) stock is a Buy with a $14.00 price target. To see the full list of analyst forecasts on Byrna Technologies stock, see the BYRN Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 18, 2025