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BKNG Stock Chart & Stats
$192.01
$42.20(0.88%)
At close: 4:00 PM EST
$192.01
$42.20(0.88%)
Day’s Range― - ―
52-Week Range$150.14 - $233.58
Previous CloseN/A
Volume75.64K
Average Volume (3M)7.62M
Market Cap
$143.01B
Enterprise Value$135.91B
Total Cash (Recent Filing)$16.02B
Total Debt (Recent Filing)$18.94B
Price to Earnings (P/E)24.2
Beta1.09
Next Earnings
Aug 05, 2026EPS Estimate
2.44Next Dividend Ex-DateN/A
Dividend Yield0.71%
Share Statistics
EPS (TTM)7.63
Shares Outstanding774,878,400
10 Day Avg. Volume8,512,487
30 Day Avg. Volume7,615,032
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market Cap0.95
Enterprise Value/Revenue4.91
Enterprise Value/Gross Profit4.91
Enterprise Value/Ebitda14.29
Forecast
1Y Price Target
$221.40Price Target Upside15.31% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering28
EPS Forecast (FY)10.44
Revenue Forecast (FY)$29.39B
Bulls Say, Bears Say
Bulls Say
High ProfitabilitySustained high operating margins (~31% TTM) and multi-billion-dollar net income reflect durable platform economics and pricing power across Booking's brands. Strong margins support reinvestment, cover fixed costs during demand swings, and underpin long-term free cash generation and resilience.
Robust Cash Generation And BuybacksConsistent multi-billion-dollar free cash flow enables large capital returns and strategic flexibility. Q1 produced ~$3.1B FCF and record $3.6B buybacks, showing cash conversion quality and prioritization of shareholder returns while still funding product investment and transformation programs.
Diversified Product & Tech MomentumAcceleration in merchant bookings, growth in Connected Trip transactions, rising loyalty penetration, and early AI-driven efficiency gains strengthen Booking's competitive moat. Diversified revenue streams and tech-led cost reductions improve lifetime value, conversion, and long-term margin sustainability.
Bears Say
High Leverage And Negative EquityElevated debt and a negative shareholders' equity position reduce financial flexibility and increase exposure to rising rates or tighter credit markets. This structural leverage constrains capital allocation, raises refinancing risk for long-dated obligations, and could limit opportunistic M&A or sustained buybacks.
Weakened Growth And Cash MomentumAlthough absolute FCF remains strong, the marked slowdown in free cash flow growth and decelerating revenue trends imply weaker forward operating momentum. Prolonged softness would pressure reinvestment capacity, margin expansion plans, and reduce the cushion against cyclical demand shocks.
Geopolitical Demand Volatility & Marketing DragOngoing regional conflicts and associated cancellations create near-term and potentially recurring demand volatility, increasing customer acquisition costs and marketing inefficiency. Persistent disruptions can erode conversion, raise churn, and force higher spend to defend market share, pressuring margins.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $150.14 and its highest was $233.58 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $143.01B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Aug 05, 2026 which is in 31 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Apr 28, 2026. The company reported $1.14 earnings per share for the quarter, beating the consensus estimate of $1.075 by $0.065.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of $0.42 which represents an annual dividend yield of 0.71%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 2.44.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 774,878,400 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $1.14 in its last earnings report, beating expectations of $1.075. Following the earnings report the stock price went up 0.346%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
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10
Analyst Consensus
Strong Buy
Average Price Target:
$221.40 (15.31% Upside)
$221.40 (15.31% Upside)
Blogger Sentiment
Bullish
BKNG Sentiment 70%
Sector Average 66%
Sector Average 66%
Hedge Fund Trend
Increased
By 5.7M Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Very Positive
Last 7 Days ▲ 2.8%
Last 30 Days ▲ 4.5%
Last 30 Days ▲ 4.5%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-18.39%
12-Months-Change
Fundamentals
Return on Equity
-95.80%
Trailing 12-Months
Asset Growth
1.95%
Trailing 12-Months
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented a broadly positive operational and financial performance: robust top-line growth, strong adjusted EBITDA expansion, record share repurchases, progress on Connected Trip and AI initiatives, and continued U.S. and Asia momentum. However, material near-term headwinds from the Middle East conflict (elevated cancellations, transit disruptions), some marketing deleverage, and guidance uncertainty temper the outlook. On balance the company demonstrated resilience and clear strategic progress while actively managing costs and capital allocation amid geopolitical volatility.View all BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$221.40
▲(15.31% Upside)
Technical Analysis
Ownership Overview
0.19% Insiders
3.72% Mutual Funds
0.04% Other Institutional Investors
68.60% Public Companies and Individual Investors