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Booking Holdings (BKNG) Stock Price & Analysis
BKNG Stock Chart & Stats
- Day’s Range
- $164.32 - $174.30
- 52-Week Range
- $146.28 - $220.81
- Previous Close
- $170.97
- Volume
- N/A
- Average Volume (3M)
- 7.70M
- Market Cap
- $127.15B
- Enterprise Value
- $127.20B
- Total Cash (Recent Filing)
- $15.81B
- Total Debt (Recent Filing)
- $20.58B
- Price to Earnings (P/E)
- 18.2
- Beta
- 1.11
- Next Earnings
- Feb 25, 2027 (Est.)
- EPS Estimate
- 2.18
- Last Dividend Ex-Date
- Sep 11, 2026
- Dividend Yield
- 0.97%
Bulls Say, Bears Say
Bulls Say
Marketplace Scale And Reach
The company’s broad marketplace, global reach, multilingual service and payment capabilities create meaningful convenience for travelers and suppliers. This scale can support customer acquisition, partner retention and cross-border transaction growth over multiple quarters.
Diversified Growth Engines
Growth is supported by several travel categories rather than accommodations alone. Expanding alternative lodging, flights, attractions and multi-product bookings broadens the addressable opportunity and may increase customer engagement and revenue per trip.
Strong Profitability And Cash Generation
High margins and substantial operating and free cash flow indicate that the core marketplace converts earnings into cash effectively. This provides resources for technology, product investment, debt service and shareholder returns while supporting business resilience.
Bears Say
Leveraged Capital Structure
Meaningful debt combined with negative equity reduces financial flexibility and can amplify downside during a weaker travel cycle. It may constrain capital allocation choices and leave the company more exposed to financing and operating volatility.
Near-term Growth Deceleration
The outlook indicates that growth is likely to slow materially in the next several months despite a strong full-year forecast. Flat expected EBITDA also suggests limited near-term earnings leverage as demand moderates and investment spending continues.
AI Economics And Regulation Uncertainty
AI may improve discovery and conversion, but uncertain economics and evolving regulation could limit monetization or alter how travel agents access customer information. This creates strategic uncertainty around future traffic, costs and platform control.
Booking Holdings News
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Booking Holdings Stock Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumercyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel
- Employees
- 25,550
- Website
- www.bookingholdings.com
- Address
- 800 Connecticut Avenue, Norwalk, CT, 06854, US
Booking Holdings (BKNG) Earnings & Revenues
BKNG Company Deck
BKNG Earnings Call
Earnings Call SentimentPositive
The call was predominantly positive. Booking Holdings delivered results above the high end of third-quarter guidance, with strong room night, gross bookings, EBITDA, EPS, alternative accommodation and non-accommodation vertical growth. Management also highlighted measurable early benefits from AI in engagement, conversion, booking value, customer service and engineering productivity, alongside continued shareholder returns and a strong full-year outlook. These positives were tempered by moderating international demand, Middle East-related travel disruptions, foreign-exchange pressure, slower fourth-quarter guidance, B2B marketing deleverage and uncertainty around AI economics and regulation.
View all BKNG earnings summariesBKNG Net sales Breakdown
- 29.60% Agency revenues
- 65.96% Merchant revenues
- 4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 10 | 5 | 7 |
| Technical Analysis | 2 | 5 | 3 |
| Moving Averages | 8 | 0 | 4 |









