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Booking Holdings (BKNG) Stock Price & Analysis
BKNG Stock Chart & Stats
- Day’s Range
- $150.94 - $158.13
- 52-Week Range
- $146.28 - $220.81
- Previous Close
- $153.75
- Volume
- N/A
- Average Volume (3M)
- 7.59M
- Market Cap
- $115.52B
- Enterprise Value
- $127.20B
- Total Cash (Recent Filing)
- $15.81B
- Total Debt (Recent Filing)
- $20.58B
- Price to Earnings (P/E)
- 16.8
- Beta
- 1.07
- Next Earnings
- Feb 25, 2027 (Est.)
- EPS Estimate
- 2.18
- Last Dividend Ex-Date
- Sep 11, 2026
- Dividend Yield
- 1.06%
Bulls Say, Bears Say
Bulls Say
Strong Profitability And Cash Generation
High margins and substantial operating and free cash flow demonstrate that Booking Holdings converts its marketplace scale into durable earnings and liquidity. Strong cash generation can fund technology, marketing, product investment and shareholder returns while reducing reliance on external financing.
Broad Global Travel Marketplace
A broad portfolio spanning accommodations, flights, cars, restaurants and travel discovery gives Booking Holdings multiple ways to serve customers and suppliers. Its global digital marketplace footprint supports cross-selling, geographic reach and resilience across individual travel segments.
AI-Enabled Conversion And Efficiency
Early AI results show potential to improve customer conversion, booking value and operating productivity at the same time. If these gains scale across the portfolio, they could reinforce platform competitiveness, support margin sustainability and lower service costs over the next several quarters.
Bears Say
Negative Equity And Meaningful Leverage
Negative equity combined with meaningful debt makes the capital structure less flexible than the company’s strong profitability alone suggests. This can amplify downside risk during a travel slowdown, constrain capital allocation choices and increase sensitivity to refinancing or cash-flow pressure.
Sharp TTM Revenue Decline
The sharp trailing revenue decline introduces uncertainty about the durability of recent operating performance and the pace of future expansion. Even with strong margins, weaker top-line momentum can reduce operating leverage, complicate planning and limit the resources available for sustained growth investment.
B2B Marketing Deleverage
Marketing costs growing faster than gross bookings indicate pressure on customer-acquisition efficiency, particularly in the B2B affiliate channel. If revenue-share commissions continue to scale faster than bookings, incremental growth may produce less profit and weaken the sustainability of operating leverage.
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Booking Holdings Stock Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumercyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel
- Employees
- 25,550
- Website
- www.bookingholdings.com
- Address
- 800 Connecticut Avenue, Norwalk, CT, 06854, US
Booking Holdings (BKNG) Earnings & Revenues
BKNG Company Deck
BKNG Earnings Call
Earnings Call SentimentPositive
The call was predominantly positive. Booking Holdings delivered results above the high end of third-quarter guidance, with strong room night, gross bookings, EBITDA, EPS, alternative accommodation and non-accommodation vertical growth. Management also highlighted measurable early benefits from AI in engagement, conversion, booking value, customer service and engineering productivity, alongside continued shareholder returns and a strong full-year outlook. These positives were tempered by moderating international demand, Middle East-related travel disruptions, foreign-exchange pressure, slower fourth-quarter guidance, B2B marketing deleverage and uncertainty around AI economics and regulation.
View all BKNG earnings summariesBKNG Net sales Breakdown
- 29.60% Agency revenues
- 65.96% Merchant revenues
- 4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 5 | 11 |
| Technical Analysis | 2 | 5 | 3 |
| Moving Averages | 4 | 0 | 8 |










