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boohoo group (BHOOY)
OTHER OTC:BHOOY
US Market
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boohoo group (BHOOY) AI Stock Analysis

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BHOOY

boohoo group

(OTC:BHOOY)

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Neutral 50 (OpenAI - Gpt-5.6Sol)
Rating:50Neutral
Price Target:
$5.50
▼(-3.17% Downside)
Action:Reiterated
Date:09/19/26
The score is held back primarily by weak financial quality—ongoing losses, negative cash flow, and negative equity—despite a notable operational improvement in 2026. Technical signals are relatively supportive with price above major moving averages and positive MACD, but valuation remains challenged due to negative earnings and no listed dividend yield.
Positive Factors
Revenue rebound
The 2026 revenue rebound indicates that demand and customer reach can recover after a difficult trading period. If sustained, stronger sales provide greater operating leverage and a broader base for the group to rebuild profitability across its digital fashion brands.
Negative Factors
Negative equity
Negative equity signals a materially weakened capital structure and limits financial flexibility. It can constrain the group’s ability to absorb further losses, fund investment internally, or negotiate from strength with lenders and other stakeholders over the next several quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue rebound
The 2026 revenue rebound indicates that demand and customer reach can recover after a difficult trading period. If sustained, stronger sales provide greater operating leverage and a broader base for the group to rebuild profitability across its digital fashion brands.
Read all positive factors

boohoo group (BHOOY) vs. SPDR S&P 500 ETF (SPY)

boohoo group Business Overview & Revenue Model

Company Description
boohoo group plc operates as a prominent online fashion retailer, with its various subsidiaries reaching consumers across the United Kingdom, the wider European market, the United States, and internationally. The company is engaged in the design, ...
How the Company Makes Money
boohoo group makes money primarily by selling fashion and related products directly to consumers through its brand-specific e-commerce sites and apps. Revenue is recognized mainly from product sales (apparel, footwear, accessories and adjacent cat...

boohoo group Earnings Call Summary

Earnings Call Date:May 08, 2024
(Q4-2024)
|
% Change Since: |
Next Earnings Date:May 05, 2027
Earnings Call Sentiment Neutral
The earnings call highlighted significant progress in core brands and operational efficiencies, particularly with Debenhams' marketplace and improved EBITDA margins. However, it also acknowledged challenges such as revenue decline and issues in the U.S. market. The sentiment is cautiously optimistic with a positive outlook for growth.
Positive Updates
Core Brands Performance
Despite a headline revenue decline of 17%, the core brands showed a significant improvement with only a 4% decline in H2, indicating a positive turnaround and potential for future growth.
Negative Updates
Revenue Decline
Overall net revenue declined by 17% due to ongoing market headwinds, including weakened consumer demand and elevated costs.
Read all updates
Q4-2024 Updates
Negative
Core Brands Performance
Despite a headline revenue decline of 17%, the core brands showed a significant improvement with only a 4% decline in H2, indicating a positive turnaround and potential for future growth.
Read all positive updates
Company Guidance
The earnings call for BOO.L provided comprehensive guidance on the company's financial performance and strategic direction for the fiscal year 2024. The executives highlighted a 17% decline in headline revenue but noted stronger performance in core brands, which are on an accelerated path towards growth. The company successfully increased its EBITDA margin to 4% and completed significant capital expenditure projects, enhancing capacity and efficiency. The focus remains on achieving GBP 125 million in annualized savings by FY '25, with a rigorous cost assessment already underway. BOO.L's strategic shift to a marketplace model with Debenhams is yielding positive results, as over 50% of sales now come from third-party brands, contributing to a 13% decline in GMV, less than the net revenue decline. The company is poised to benefit from improving consumer demand and cost deflation in FY '25, with a targeted return to GMV growth and improvements in EBITDA margins, further supported by a strong balance sheet and reduced CapEx spend.

boohoo group Financial Statement Overview

Summary
Despite a 2026 rebound in revenue and improved operating performance versus 2025, the company remains loss-making with negative operating/free cash flow. Most importantly, equity turned negative in 2026, signaling a stressed capital structure and elevated financial risk.
Income Statement
28
Negative
Balance Sheet
22
Negative
Cash Flow
30
Negative
BreakdownFeb 2025Feb 2024Feb 2023Feb 2022Feb 2021
Income Statement
Total Revenue911.80M790.30M1.46B1.77B1.98B
Gross Profit419.81M389.70M756.10M895.20M1.04B
EBITDA48.82M-184.90M-53.70M-10.80M63.20M
Net Income-107.69M-326.40M-137.80M-75.60M-4.00M
Balance Sheet
Total Assets458.35M525.90M1.08B1.23B998.40M
Cash, Cash Equivalents and Short-Term Investments52.13M44.70M230.00M332.00M115.50M
Total Debt219.82M243.10M446.90M463.60M151.90M
Total Liabilities516.09M522.00M795.70M825.70M534.10M
Stockholders Equity-57.73M3.90M279.70M400.00M464.30M
Cash Flow
Free Cash Flow-25.55M-34.00M-62.90M45.50M-251.20M
Operating Cash Flow-22.97M-12.70M1.90M136.70M10.30M
Investing Cash Flow-10.84M32.20M-54.80M-103.30M-261.50M
Financing Cash Flow42.26M-202.90M-48.00M196.20M76.50M

boohoo group Technical Analysis

Technical Analysis Sentiment
Positive
Last Price5.68
Price Trends
50DMA
6.02
Positive
100DMA
5.97
Positive
200DMA
5.69
Positive
Market Momentum
MACD
0.07
Positive
RSI
51.80
Neutral
STOCH
84.81
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BHOOY, the sentiment is Positive. The current price of 5.68 is below the 20-day moving average (MA) of 6.44, below the 50-day MA of 6.02, and below the 200-day MA of 5.69, indicating a neutral trend. The MACD of 0.07 indicates Positive momentum. The RSI at 51.80 is Neutral, neither overbought nor oversold. The STOCH value of 84.81 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BHOOY.

boohoo group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$1.51B20.8814.05%―10.80%59.70%
66
Neutral
$6.55B33.72-17.67%―0.73%44.07%
62
Neutral
$35.98B16.626.63%3.70%7.23%-57.76%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
51
Neutral
$847.06M-7.19-304.73%―27.37%18.19%
50
Neutral
$496.31M-3.17415.28%―21.94%67.92%
48
Neutral
$283.68M-12.43-37.30%―15.58%64.75%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BHOOY
boohoo group
6.35
3.09
94.63%
JD
JD
27.03
-6.77
-20.03%
ETSY
Etsy
71.49
1.35
1.92%
JMIA
Jumia Technologies AG
6.74
-5.89
-46.63%
RVLV
Revolve Group
21.30
-0.29
-1.34%
TDUP
thredUP
2.22
-6.97
-75.84%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 19, 2026