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Total Orders
Counts the number of orders placed, providing insight into customer demand and sales volume trends over time.The falling order count reflects a deliberate tradeoff: management pulled back marketing to shrink and improve the D2C subscriber base, which depresses order volume in the near term while boosting AOV, retention and margins. Expect orders to stay muted even as Commerce and Bark Air (higher‑margin, strategic growth areas) and unit‑economics improvements support profitability; the key risk is continued top‑line compression and quarter‑to‑quarter retail timing volatility until marketing is meaningfully reaccelerated in H2.
Date | Total Orders |
|---|---|
Jun 30, 2026 | $2.03M |
Mar 31, 2026 | $2.27M |
Dec 31, 2025 | $2.43M |
Sep 30, 2025 | $2.54M |
Jun 30, 2025 | $2.82M |
Mar 31, 2025 | $3.17M |
Dec 31, 2024 | $3.33M |
Sep 30, 2024 | $3.27M |
Jun 30, 2024 | $3.44M |
Mar 31, 2024 | $3.50M |