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SportsHero Limited (SHO) AI Stock Analysis

AU:SHO

SportsHero Limited

(ASX:SHO)

Select Model
Rating:39Underperform
Price Target:AUD 0.04â–¼(-2.63% Downside)
Action:downgraded
Date:10/28/26

The score is driven primarily by persistent losses, substantial cash burn, and weak technical momentum. Revenue growth and a debt-free, positive-equity balance sheet provide limited support, but the negative P/E and lack of demonstrated self-sustaining cash generation keep the overall risk profile very high.

Positive Factors
Revenue reboundThe sharp FY2026 revenue rebound shows that SportsHero has increased commercial activity from its previously very small base. If this growth can be sustained, it may provide a stronger foundation for monetizing the company’s sports applications and supporting future operating leverage.
Negative Factors
Persistent unprofitabilityThe scale of the net loss relative to revenue indicates that the current cost structure remains far ahead of the company’s commercial base. Until operating expenses and other costs are brought closer to revenue, growth may not translate into durable earnings or a self-sustaining business model.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

-50%0%50%100%150%200%250%AU:SHO-5.00%EWA+13.51%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
AUD 80.66M
Dividend Yield
―
Average Volume (3M)
1.06M
Price to Earnings (P/E)
-10.9
Beta (1Y)
0.36
Revenue Growth
1720.43%
EPS Growth
25.58%
Country
Australia
Employees
2
Sector
Communication Services
Sector Strength
60
Industry
Internet Content & Information

SportsHero Limited Business Overview & Revenue Model

Company Description

SportsHero Limited, together with its subsidiaries, owns and operates sport prediction, gamification, and marketing platforms in Australia, Singapore, and Indonesia. SportsHero Limited is based in Mount Kuring-Gai, Australia.

SportsHero Limited Financial Statement Overview

Summary

Financial performance is the primary risk: the income statement score is 18, balance sheet score is 42, and cash flow score is 15. Strong revenue growth and positive equity are outweighed by substantial losses, negative operating and free cash flow, weak margins, and ongoing reliance on external funding.

Income Statement

18Very Negative

Balance Sheet

42Neutral

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue1.05M1.05M57.23K8,54016.64K16.78K
Gross Profit1.04M1.04M-1.19M11.22K16.64K16.78K
EBITDA-2.68M-2.68M-2.82M-627.52K-2.75M-2.48M
Net Income-2.69M-2.69M-3.03M-621.41K-3.25M-2.36M
Balance Sheet
Total Assets3.77M3.77M193.18K34.05K305.99K2.57M
Cash, Cash Equivalents and Short-Term Investments3.45M3.45M179.51K26.72K203.50K2.56M
Total Debt001.40M273.57K524.87K0
Total Liabilities866.48K866.48K2.27M595.86K1.02M264.93K
Stockholders Equity2.90M2.90M-2.08M-561.80K-716.83K2.30M
Cash Flow
Free Cash Flow-1.99M-1.99M-2.08M-883.98K-2.98M-1.90M
Operating Cash Flow-1.99M-1.99M-2.07M-881.69K-2.97M-1.89M
Investing Cash Flow-295-295-340-2,296-11.99K-2,013
Financing Cash Flow5.28M5.28M1.47M721.15K470.70K1.84M

SportsHero Limited Technical Analysis

Technical Analysis SentimentNegative
Last Price0.04

Price Trends

50DMA0.05Negative
100DMA0.05Negative
200DMA0.07Negative

Market Momentum

MACD-0.00Positive
RSI34.20Neutral
STOCH18.59Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Negative. The current price of 0.04 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.05, and below the 200-day MA of 0.07, indicating a bearish trend. The MACD of -0.00 indicates Positive momentum. The RSI at 34.20 is Neutral, neither overbought nor oversold. The STOCH value of 18.59 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

AU:SHO against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
AU:REAAU:REA78OutperformAUD 20.87B38.0627.90%1.86%4.24%-18.52%
AU:GUMAU:GUM63NeutralAUD 28.96M7.037.66%―-6.50%―
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
AU:CHLAU:CHL60NeutralAUD 29.60M-36.36-2.00%―-6.77%95.53%
AU:TNYAU:TNY53NeutralAUD 7.33M-23.45-3.12%―28.45%91.98%
AU:ARTAU:ART46NeutralAUD 97.92M400.0014.39%―9.89%―
AU:SHOAU:SHO39UnderperformAUD 34.67M-10.86-231.79%―1720.43%25.58%

* Communication Services Sector Average

Performance Comparison

0%100%200%AU:SHOAU:REAAU:TNYAU:GUMAU:CHLAU:ARTDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
AU:SHO and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
AU:SHOSportsHero Limited0.04-0.00-5.00%
AU:REAREA Group Ltd159.48-52.22-24.67%
AU:TNYTinybeans Group Ltd.0.04-0.07-64.91%
AU:GUMMarket Herald Ltd0.09-0.09-50.00%
AU:CHLCamplify Holdings Ltd.0.360.000.00%
AU:ARTAirtasker Ltd0.20-0.16-45.21%

SportsHero Limited Corporate Events

SportsHero Sets 2026 AGM, Flags Key Governance and Capital Resolutions

Oct 27, 2026

SportsHero Limited has called its Annual General Meeting for 12:00pm AEDT on 26 November 2026 in Sydney, outlining detailed procedures for shareholders to lodge proxy voting instructions at least 48 hours before the meeting. Shareholders can appoint...

SportsHero sets AGM to seek fresh capital mandate and tighten takeover rules

Oct 27, 2026

SportsHero Limited has called its annual general meeting for 12:00 p.m. AEDT on 26 November 2026 at Hall Chadwick’s Sydney offices, with shareholders on the register as at 7:00 p.m. AEDT on 24 November 2026 eligible to vote. The agenda includes...

SportsHero Issues New Shares Following Performance Milestones

Oct 12, 2026

SportsHero Limited, an ASX-listed sports technology and media company, develops digital platforms designed to engage sports fans and participants. The business focuses on performance-driven growth, using equity incentives to reward milestones and sup...

SportsHero Seeks ASX Quotation for 2 Million New Shares

Oct 12, 2026

SportsHero Limited has applied for quotation of 2,000,000 new ordinary fully paid shares on the Australian Securities Exchange, with an issue date of October 12, 2026. The additional securities, lodged under an Appendix 2A application, expand the com...

SportsHero Plans ASX Placement of 2 Million New Shares

Oct 9, 2026

SportsHero Limited, an ASX-listed sports technology and fan-engagement platform provider, focuses on interactive digital sports experiences and related content services. The company aims to strengthen its position in the sports-tech market by leverag...

SportsHero Sets AGM Date and Director Nomination Deadline

Oct 7, 2026

SportsHero Limited has scheduled its next Annual General Meeting for noon AEST on 26 November 2026 in line with ASX Listing Rule 3.13.1 and its constitution. The company will issue a formal Notice of Meeting to shareholders in November, which will al...

SportsHero Secures MAXIS Deal to Accelerate Southeast Asia Gaming Expansion

Sep 30, 2026

SportsHero has signed a partnership with Malaysian telecoms giant MAXIS to launch its HeroPlay gaming product in Malaysia, with full marketing support to a customer base of about 10.8 million and revenue shared 65% to SportsHero and 35% to MAXIS. Mal...

SportsHero Files Corporate Governance Statement and Appendix 4G with ASX

Sep 29, 2026

SportsHero Limited has lodged its Corporate Governance Statement for the financial year ended 30 June 2026 with the ASX and made it available on its website in accordance with Listing Rule 4.10.3. The statement, current as at 29 September 2026 and ap...

SportsHero Details ASX-Aligned Governance Framework to Bolster Oversight

Sep 29, 2026

SportsHero Limited has detailed its adherence to the Australian Securities Exchange’s latest corporate governance principles, outlining a clear separation of responsibilities between its board and management to strengthen oversight of strategy,...

SportsHero Sets Out Governance and Key Service Providers in 2026 Annual Report

Sep 29, 2026

SportsHero Limited has confirmed its corporate governance and administrative arrangements in its annual report for the year ended 30 June 2026. The report outlines the company’s leadership structure, including a non-executive chair and dual-rol...

SportsHero taps Xsolla to expand HeroPlay’s commerce and payments reach

Sep 27, 2026

SportsHero Limited has entered a strategic partnership with U.S.-based game commerce specialist Xsolla to integrate Xsolla’s global commerce, payments and distribution infrastructure into the HeroPlay Gaming Universe. The deal adds direct-to-co...

SportsHero widens HeroPlay digital catalogue with Giftery.Pro deal

Sep 25, 2026

SportsHero Limited has signed a distribution agreement with Giftery.Pro to significantly expand the range of digital vouchers, gift cards and e-PINs available through its HeroPlay Global Store. The deal provides access to more than 5,000 digital prod...

SportsHero Elevates Duane Mutu to VP Role to Drive HeroPlay Gaming Expansion

Sep 4, 2026

SportsHero Limited has appointed industry veteran Duane Mutu as Vice President of Business Development & Gaming, reinforcing its push to build HeroPlay into an integrated gaming, content and commerce platform for South East Asia. His move from ad...

SportsHero ramps up HeroPlay rollout as revenue surges but losses deepen

Aug 31, 2026

SportsHero Limited reported a sharp increase in revenue to AU$1.05 million for the year to 30 June 2026, up from just AU$37,666 a year earlier, driven by the commencement of revenue from recently secured telco contracts. Despite this topline growth,...

SportsHero Strikes Razer Deal to Expand HeroPlay Gaming Universe

Aug 13, 2026

SportsHero Limited has signed an agreement with global gaming lifestyle brand Razer to distribute more than 1,000 gaming-related digital products through its HeroPlay platform. The deal adds top-up vouchers for major titles such as Mobile Legends: Ba...

SportsHero Issues New Shares Under Underwriting Agreement, Affirms Regulatory Compliance

Aug 11, 2026

SportsHero Limited has issued 2,282,652 fully paid ordinary shares under an underwriting agreement, expanding its share capital without a formal disclosure document to investors. The board-confirmed notice emphasises that the company remains complian...

SportsHero Seeks ASX Quotation for 2.28 Million New Shares

Aug 11, 2026

SportsHero Limited has applied for quotation on the ASX of 2,282,652 new ordinary fully paid shares, expanding its listed share capital under the code SHO. The issuance, which follows a previously announced transaction, modestly increases the company...

SportsHero Plans Share Placement to Support Growth and Operations

Aug 3, 2026

SportsHero Limited, listed on the ASX under the code SHO, operates in the sports-related digital and technology sector, offering interactive platforms and services focused on fan engagement and sports content. The company targets users and partners s...

SportsHero options lapse, tightening capital structure

Aug 3, 2026

SportsHero Limited has confirmed the cessation of 2,282,652 SHOAW options, which expired unexercised on 31 July 2026 at an exercise price of $0.03. The expiry of these options reduces the potential future dilution of existing shareholders, slightly t...

SportsHero Boosts High-Value Subscriptions as HeroPlay Engagement Climbs

Jul 31, 2026

SportsHero reported a steady June-quarter subscriber sign-up rate, while shifting its strategy toward higher-margin acquisition and a richer subscription mix on the HeroPlay platform. Weekly subscriptions rose sharply and platform sessions climbed 17...

SportsHero Issues Over 10 Million Shares on Option Exercise

Jul 30, 2026

SportsHero Limited has issued 10,130,435 fully paid ordinary shares following the exercise of options, expanding its share capital without providing a separate disclosure document to investors. The company states it is in compliance with key reportin...

SportsHero Seeks ASX Quotation for Over 10 Million New Shares

Jul 30, 2026

SportsHero Limited, listed on the Australian Securities Exchange under ticker SHO, operates in the sports and digital engagement space, offering its services via a platform structure supported by ordinary fully paid shares. The company’s presen...

SportsHero secures underwriting for SHOAW option exercise

Jul 28, 2026

SportsHero Limited has entered into an underwriting agreement under which investor Colin Low will underwrite the exercise of any unexercised SHOAW options, each priced at $0.03 and expiring on 31 July 2026, ensuring the company can secure capital eve...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 28, 2026