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SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(ASX:SHO)

Select Model
Rating:37.8Underperform
Price Target:AUD 0.03â–¼(-6.25% Downside)
Action:reiterated
Date:11/13/26

The score is driven primarily by persistent losses and cash burn, with additional weakness from bearish technical positioning and negative earnings-based valuation. Positive revenue growth and the debt-free balance sheet provide limited offset.

Positive Factors
Revenue AccelerationThe sharp FY2026 revenue increase indicates that SportsHero is achieving stronger commercial traction across its sports technology products. If this growth persists beyond the small historical base, it can improve operating leverage, expand market reach, and provide a foundation for better future financial performance.
Negative Factors
Large Persistent LossesThe scale of the net loss relative to revenue shows that SportsHero has not yet established a financially sustainable operating model. Continued losses can consume equity, restrict investment capacity, and make the company dependent on further revenue growth or external funding to support ongoing operations.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

-50%0%50%100%150%200%250%300%AU:SHO-15.79%EWA+17.02%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
AUD 80.66M
Dividend Yield
―
Average Volume (3M)
670.18K
Price to Earnings (P/E)
-9.1
Beta (1Y)
0.11
Revenue Growth
1720.43%
EPS Growth
25.58%
Country
Australia
Employees
2
Sector
Communication Services
Sector Strength
60
Industry
Internet Content & Information

SportsHero Limited Business Overview & Revenue Model

Company Description

SportsHero Limited, together with its subsidiaries, owns and operates sport prediction, gamification, and marketing platforms in Australia, Singapore, and Indonesia. SportsHero Limited is based in Mount Kuring-Gai, Australia.

SportsHero Limited Financial Statement Overview

Summary

The underlying financial scores average below the permitted range: strong revenue growth is outweighed by persistent large losses, deeply negative margins, sustained operating cash burn, and a fragile but debt-free balance sheet. The score is therefore set at the minimum of 37.

Income Statement

18Very Negative

Balance Sheet

42Neutral

Cash Flow

15Very Negative
Financial statement breakdown
BreakdownTTMJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue1.05M1.05M57.23K8,54016.64K16.78K
Gross Profit1.04M1.04M-1.19M11.22K16.64K16.78K
EBITDA-2.68M-2.68M-2.82M-627.52K-2.75M-2.48M
Net Income-2.69M-2.69M-3.03M-621.41K-3.25M-2.36M
Balance Sheet
Total Assets3.77M3.77M193.18K34.05K305.99K2.57M
Cash, Cash Equivalents and Short-Term Investments3.45M3.45M179.51K26.72K203.50K2.56M
Total Debt001.40M273.57K524.87K0
Total Liabilities866.48K866.48K2.27M595.86K1.02M264.93K
Stockholders Equity2.90M2.90M-2.08M-561.80K-716.83K2.30M
Cash Flow
Free Cash Flow-1.99M-1.99M-2.08M-883.98K-2.98M-1.90M
Operating Cash Flow-1.99M-1.99M-2.07M-881.69K-2.97M-1.89M
Investing Cash Flow-295-295-340-2,296-11.99K-2,013
Financing Cash Flow5.28M5.28M1.47M721.15K470.70K1.84M

SportsHero Limited Technical Analysis

Technical Analysis SentimentNegative
Last Price0.03

Price Trends

50DMA0.04Negative
100DMA0.05Negative
200DMA0.07Negative

Market Momentum

MACD-0.00Positive
RSI34.21Neutral
STOCH35.56Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Negative. The current price of 0.03 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.04, and below the 200-day MA of 0.07, indicating a bearish trend. The MACD of -0.00 indicates Positive momentum. The RSI at 34.21 is Neutral, neither overbought nor oversold. The STOCH value of 35.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

AU:SHO against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
AU:REAAU:REA78OutperformAUD 22.46B41.2427.90%1.72%4.24%-18.52%
AU:GUMAU:GUM63NeutralAUD 28.96M7.037.66%―-6.50%―
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
AU:CHLAU:CHL60NeutralAUD 27.96M-34.34-2.00%―-6.77%95.53%
AU:TNYAU:TNY48NeutralAUD 7.15M-22.02-3.12%―28.45%91.98%
AU:ARTAU:ART46NeutralAUD 88.13M360.0014.39%―9.89%―
AU:SHOAU:SHO38UnderperformAUD 29.20M-9.14-231.79%―1720.43%25.58%

* Communication Services Sector Average

Performance Comparison

0%100%200%AU:SHOAU:REAAU:TNYAU:GUMAU:CHLAU:ARTDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
AU:SHO and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
AU:SHOSportsHero Limited0.03-0.00-11.11%
AU:REAREA Group Ltd172.80-23.47-11.96%
AU:TNYTinybeans Group Ltd.0.04-0.09-69.53%
AU:GUMMarket Herald Ltd0.09-0.06-40.00%
AU:CHLCamplify Holdings Ltd.0.340.000.00%
AU:ARTAirtasker Ltd0.18-0.13-41.94%

SportsHero Limited Corporate Events

SportsHero Reports HeroPlay Soft Launch Metrics

Nov 9, 2026

SportsHero reported that the HeroPlay Gaming Universe soft launch ran for five days alongside the MLBB MPL Indonesia Season 18 Playoffs from 4 to 8 November. The test focused on one game title and one product, and the platform recorded 80,220 session...

SportsHero Sets 2026 AGM, Flags Key Governance and Capital Resolutions

Oct 27, 2026

SportsHero Limited has called its Annual General Meeting for 12:00pm AEDT on 26 November 2026 in Sydney, outlining detailed procedures for shareholders to lodge proxy voting instructions at least 48 hours before the meeting. Shareholders can appoint...

SportsHero sets AGM to seek fresh capital mandate and tighten takeover rules

Oct 27, 2026

SportsHero Limited has called its annual general meeting for 12:00 p.m. AEDT on 26 November 2026 at Hall Chadwick’s Sydney offices, with shareholders on the register as at 7:00 p.m. AEDT on 24 November 2026 eligible to vote. The agenda includes recei...

SportsHero Issues New Shares Following Performance Milestones

Oct 12, 2026

SportsHero Limited, an ASX-listed sports technology and media company, develops digital platforms designed to engage sports fans and participants. The business focuses on performance-driven growth, using equity incentives to reward milestones and sup...

SportsHero Seeks ASX Quotation for 2 Million New Shares

Oct 12, 2026

SportsHero Limited has applied for quotation of 2,000,000 new ordinary fully paid shares on the Australian Securities Exchange, with an issue date of October 12, 2026. The additional securities, lodged under an Appendix 2A application, expand the com...

SportsHero Plans ASX Placement of 2 Million New Shares

Oct 9, 2026

SportsHero Limited, an ASX-listed sports technology and fan-engagement platform provider, focuses on interactive digital sports experiences and related content services. The company aims to strengthen its position in the sports-tech market by leverag...

SportsHero Sets AGM Date and Director Nomination Deadline

Oct 7, 2026

SportsHero Limited has scheduled its next Annual General Meeting for noon AEST on 26 November 2026 in line with ASX Listing Rule 3.13.1 and its constitution. The company will issue a formal Notice of Meeting to shareholders in November, which will al...

SportsHero Secures MAXIS Deal to Accelerate Southeast Asia Gaming Expansion

Sep 30, 2026

SportsHero has signed a partnership with Malaysian telecoms giant MAXIS to launch its HeroPlay gaming product in Malaysia, with full marketing support to a customer base of about 10.8 million and revenue shared 65% to SportsHero and 35% to MAXIS. Mal...

SportsHero Files Corporate Governance Statement and Appendix 4G with ASX

Sep 29, 2026

SportsHero Limited has lodged its Corporate Governance Statement for the financial year ended 30 June 2026 with the ASX and made it available on its website in accordance with Listing Rule 4.10.3. The statement, current as at 29 September 2026 and ap...

SportsHero Details ASX-Aligned Governance Framework to Bolster Oversight

Sep 29, 2026

SportsHero Limited has detailed its adherence to the Australian Securities Exchange’s latest corporate governance principles, outlining a clear separation of responsibilities between its board and management to strengthen oversight of strategy, risk,...

SportsHero Sets Out Governance and Key Service Providers in 2026 Annual Report

Sep 29, 2026

SportsHero Limited has confirmed its corporate governance and administrative arrangements in its annual report for the year ended 30 June 2026. The report outlines the company’s leadership structure, including a non-executive chair and dual-role CEO-...

SportsHero taps Xsolla to expand HeroPlay’s commerce and payments reach

Sep 27, 2026

SportsHero Limited has entered a strategic partnership with U.S.-based game commerce specialist Xsolla to integrate Xsolla’s global commerce, payments and distribution infrastructure into the HeroPlay Gaming Universe. The deal adds direct-to-consumer...

SportsHero widens HeroPlay digital catalogue with Giftery.Pro deal

Sep 25, 2026

SportsHero Limited has signed a distribution agreement with Giftery.Pro to significantly expand the range of digital vouchers, gift cards and e-PINs available through its HeroPlay Global Store. The deal provides access to more than 5,000 digital prod...

SportsHero Elevates Duane Mutu to VP Role to Drive HeroPlay Gaming Expansion

Sep 4, 2026

SportsHero Limited has appointed industry veteran Duane Mutu as Vice President of Business Development & Gaming, reinforcing its push to build HeroPlay into an integrated gaming, content and commerce platform for South East Asia. His move from adviso...

SportsHero ramps up HeroPlay rollout as revenue surges but losses deepen

Aug 31, 2026

SportsHero Limited reported a sharp increase in revenue to AU$1.05 million for the year to 30 June 2026, up from just AU$37,666 a year earlier, driven by the commencement of revenue from recently secured telco contracts. Despite this topline growth,...

SportsHero Strikes Razer Deal to Expand HeroPlay Gaming Universe

Aug 13, 2026

SportsHero Limited has signed an agreement with global gaming lifestyle brand Razer to distribute more than 1,000 gaming-related digital products through its HeroPlay platform. The deal adds top-up vouchers for major titles such as Mobile Legends: Ba...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 13, 2026