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Pureprofile Ltd. (PPL) AI Stock Analysis
Pureprofile Ltd.
(ASX:PPL)
The overall score of 61 reflects a company with excellent financial health and cash flow generation, offset by extremely overbought technical conditions that present significant near-term risk. The strong balance sheet and profitability turnaround are the most significant positive factors, while the RSI above 97 signals a likely correction. The moderate valuation neither adds nor detracts significantly from the overall assessment.
Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)
- Market Cap
- AUD 43.55M
- Dividend Yield
- ―
- Average Volume (3M)
- 585.17K
- Price to Earnings (P/E)
- 18.0
- Beta (1Y)
- 1.19
- Revenue Growth
- 13.74%
- EPS Growth
- 46.15%
- Country
- Australia
- Employees
- 266
- Sector
- Communication Services
- Sector Strength
- 60
- Industry
- Advertising Agencies
Pureprofile Ltd. Business Overview & Revenue Model
Company Description
Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, and...
How the Company Makes Money
Pureprofile makes money primarily by selling access to its online research and insights capabilities and related services to business and institutional customers. Key revenue streams typically include: (1) Market research and insights revenue: fees f...
Pureprofile Ltd. Financial Statement Overview
Summary
Strong financial turnaround with consistent revenue growth, solid net profit of A$2.3M, and dramatically improved margins. The balance sheet is healthy with low debt-to-equity of 0.34x, and cash flow generation is a standout, with operating cash flow reaching a record A$5.1M. The primary risk is the sustainability of the new margin profile.
Income Statement
72PositiveBalance Sheet
78PositiveCash Flow
85Very Positive| Breakdown | TTM | Jun 2026 | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 65.03M | 65.03M | 57.18M | 48.07M | 43.65M | 35.54M |
| Gross Profit | 8.70M | 8.70M | 31.46M | 26.67M | 3.68M | 664.22K |
| EBITDA | 6.20M | 6.20M | 4.71M | 3.11M | 1.89M | 889.07K |
| Net Income | 2.26M | 2.26M | 1.54M | 94.35K | -2.16M | -2.16M |
Balance Sheet | ||||||
| Total Assets | 36.37M | 36.37M | 30.55M | 25.41M | 22.53M | 21.03M |
| Cash, Cash Equivalents and Short-Term Investments | 7.04M | 7.04M | 5.97M | 5.51M | 4.99M | 5.40M |
| Total Debt | 3.51M | 3.51M | 4.10M | 4.62M | 5.04M | 4.14M |
| Total Liabilities | 26.17M | 26.17M | 23.20M | 19.87M | 18.12M | 16.67M |
| Stockholders Equity | 10.20M | 10.20M | 7.35M | 5.54M | 4.41M | 4.36M |
Cash Flow | ||||||
| Free Cash Flow | 4.96M | 4.96M | 2.36M | 1.19M | 33.19K | 1.62M |
| Operating Cash Flow | 5.15M | 5.15M | 4.79M | 3.49M | 2.57M | 3.89M |
| Investing Cash Flow | -3.37M | -3.37M | -3.72M | -2.34M | -2.65M | -2.27M |
| Financing Cash Flow | -690.08K | -690.08K | -606.14K | -632.94K | -521.94K | 80.57K |
Pureprofile Ltd. Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Positive. The current price of 0.04 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and above the 200-day MA of 0.03, indicating a bullish trend. The MACD of 0.00 indicates Negative momentum. The RSI at 97.98 is Negative, neither overbought nor oversold. The STOCH value of 126.67 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PPL.
Pureprofile Ltd. Peers Comparison
Overall Rating
AU:NWS72Outperform
AU:OML64Neutral
AU:PPL61Neutral
AU:A1N57Neutral
AU:NEC45Neutral
AU:SXL43Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| 72Outperform | AUD 23.05B | 30.82 | 6.62% | 0.61% | -3.31% | 21.09% | |
| 64Neutral | AUD 879.47M | 33.30 | 3.76% | 3.59% | 1.84% | 38.50% | |
| 61Neutral | AUD 43.55M | 18.00 | 23.07% | ― | 13.74% | 46.15% | |
| Sector * | 60Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% |
| 57Neutral | AUD 85.80M | 29.25 | 1.40% | ― | -20.68% | ― | |
| 45Neutral | AUD 1.06B | -2.55 | -29.93% | 11.19% | -18.21% | -430.03% | |
| 43Neutral | AUD 239.39M | -11.71 | -3.50% | ― | 162.81% | -230.18% |
* Communication Services Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| AU:PPL | Pureprofile Ltd. | 0.04 | -0.01 | -23.40% | |
| AU:SXL | Southern Cross Media Group Limited | 0.50 | -0.32 | -39.39% | |
| AU:NEC | Nine Entertainment Co. Holdings Limited | 0.67 | -0.40 | -37.27% | |
| AU:A1N | HT&E Ltd | 0.28 | -0.29 | -50.89% | |
| AU:OML | oOh media Ltd | 1.67 | 0.36 | 27.59% | |
| AU:NWS | News Corporation Shs B Chess Depository Interests repr 1 Sh | 45.99 | -0.44 | -0.96% |
Pureprofile Ltd. Corporate Events
Pureprofile appoints new director with no current equity interest
Pureprofile Limited has announced the appointment of Michelle Kvello as a director, effective 28 October 2026, in line with ASX listing rule disclosure requirements. The filing notes that Kvello currently holds no relevant interests in Pureprofile se...
Pureprofile files final director interest notice for departing board member
Pureprofile Limited has announced that Elizabeth Smith ceased to be a director of the company on 28 October 2026, with the company lodging a final director’s interest notice with the ASX. Smith retains 2,576,892 performance rights as her releva...
Pureprofile investors back all resolutions at 2026 AGM
Pureprofile Ltd, an Australia-based data and insights provider, focuses on delivering industry-leading online research solutions that reveal the reasons behind consumer behaviour. Through proprietary panels and ResTech platforms, the company supports...
Pureprofile issues detailed 2026 AGM investor presentation with performance metrics and risk disclaimers
Pureprofile Ltd. has released its 2026 AGM investor presentation, outlining summary information about the company’s operations and financial performance metrics, including the use of non-IFRS measures such as EBITDA to assess its business. The...
Pureprofile posts record FY26 results and prioritises growth over buybacks
Pureprofile reported record revenue and profit in FY26, with earnings growing faster than revenue, highlighting increasing operating leverage supported by productivity gains and disciplined cost management. The company maintained a strong financial p...
Pureprofile issues FY27 Q1 investor update with extensive risk disclosures
Pureprofile Ltd. has released its FY27 Q1 investor presentation, positioned as an informational summary to accompany its latest financial report and continuous disclosure filings on the Australian Securities Exchange. The document reiterates that it...
Pureprofile posts record Q1 as platform revenue surges and margins improve
Pureprofile reported a record first quarter for FY27 with group revenue rising 14% year on year to $18.3 million, or 19% in constant currency, and EBITDA climbing 27% to $2.4 million, lifting the EBITDA margin to 13%. The quarter underscored the comp...
Pureprofile sets date for Q1 FY27 results and investor briefing
Pureprofile Ltd, a Surry Hills-based provider of data-driven research and insights solutions, uses proprietary technology and panels to deliver detailed consumer profiling for more than 1,000 clients worldwide. Its platform supports agencies, markete...
Pureprofile seeks ASX quotation for additional ordinary shares
Pureprofile Ltd has applied to the Australian Securities Exchange for quotation of a series of newly issued ordinary fully paid shares, aggregating more than 2.8 million PPL securities. The shares were issued on several dates between July and October...
Pureprofile issues new shares on option exercise and affirms regulatory compliance
Pureprofile Ltd has issued 656,388 fully paid ordinary shares following the exercise of options that were originally granted in FY22 and were due to expire on the same day. The company states that the new shares were issued without a disclosure docum...
Pureprofile Seeks ASX Quotation for 2.4 Million New Shares
Pureprofile Ltd has applied for the quotation of 2,437,085 ordinary fully paid shares on the ASX, with an issue date of September 30, 2026. The new securities, to be traded under the code PPL, reflect an increase in the company’s quoted capital...
Pureprofile refreshes board as high-growth specialist nominated director
Pureprofile has announced forthcoming changes to its board, with long-serving director Elizabeth Smith retiring by rotation at the conclusion of the company’s Annual General Meeting on 28 October 2026. The board and chair Michael Anderson ackno...
Pureprofile updates ASX corporate governance disclosures
Pureprofile Limited has lodged its updated corporate governance statement and accompanying Appendix 4G with the ASX for the year ended 30 June 2026. The disclosure confirms the board’s approval of current governance practices, including a publi...
Pureprofile Sets Cautious Tone in FY26 Investor Presentation
Pureprofile Ltd., listed on the ASX under ticker PPL, operates in the data and insights industry, providing market research and consumer analytics services. The company focuses on delivering non-IFRS performance metrics such as EBITDA to help investo...
Pureprofile boosts profit and EBITDA as tax assets bolster FY26 results
Pureprofile Ltd reported a strong financial performance for the year ended 30 June 2026, with revenue from ordinary activities rising 13.7% to $65.0 million and EBITDA excluding significant items increasing 24.5% to $6.5 million. Profit attributable...
Pureprofile posts archived Q4 FY26 investor briefing for wider market access
Pureprofile Ltd has released an archived video recording of its Q4 and full-year FY26 investor briefing, held on 23 July 2026, giving shareholders and market observers an opportunity to review management’s latest commentary on performance and o...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 29, 2026