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Pureprofile Ltd. (PPL) AI Stock Analysis

AU:PPL

Pureprofile Ltd.

(ASX:PPL)

Select Model
Rating:61Neutral
Price Target:AUD 0.04â–²(5.56% Upside)
Action:reiterated
Date:10/29/26

The overall score of 61 reflects a company with excellent financial health and cash flow generation, offset by extremely overbought technical conditions that present significant near-term risk. The strong balance sheet and profitability turnaround are the most significant positive factors, while the RSI above 97 signals a likely correction. The moderate valuation neither adds nor detracts significantly from the overall assessment.

Positive Factors
Revenue GrowthSeveral years of positive revenue growth indicate expanding demand for Pureprofile’s online research, insights and advertising technology services. Although the pace moderated in 2026, continued expansion supports scale benefits, broader client adoption and a more durable base for future earnings.
Negative Factors
Gross Profit PressureA sharp decline in gross profit suggests pressure on the economics of delivering Pureprofile’s services, even though net income improved. If this persists, it could constrain reinvestment capacity, limit operating leverage and make future earnings growth less durable than revenue growth alone implies.

Pureprofile Ltd. (PPL) vs. iShares MSCI Australia ETF (EWA)

-50%-40%-30%-20%-10%0%10%20%AU:PPL-21.74%EWA+13.51%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
AUD 43.55M
Dividend Yield
―
Average Volume (3M)
585.17K
Price to Earnings (P/E)
18.0
Beta (1Y)
1.19
Revenue Growth
13.74%
EPS Growth
46.15%
Country
Australia
Employees
266
Sector
Communication Services
Sector Strength
60
Industry
Advertising Agencies

Pureprofile Ltd. Business Overview & Revenue Model

Company Description

Pureprofile Ltd is a global organization specializing in data and actionable insights, offering online research and digital advertising solutions. It serves a diverse clientele including advertising agencies, marketing professionals, researchers, and...

How the Company Makes Money

Pureprofile makes money primarily by selling access to its online research and insights capabilities and related services to business and institutional customers. Key revenue streams typically include: (1) Market research and insights revenue: fees f...

Pureprofile Ltd. Financial Statement Overview

Summary

Strong financial turnaround with consistent revenue growth, solid net profit of A$2.3M, and dramatically improved margins. The balance sheet is healthy with low debt-to-equity of 0.34x, and cash flow generation is a standout, with operating cash flow reaching a record A$5.1M. The primary risk is the sustainability of the new margin profile.

Income Statement

72Positive

Balance Sheet

78Positive

Cash Flow

85Very Positive
Financial statement breakdown
BreakdownTTMJun 2026Jun 2025Jun 2024Jun 2023Jun 2022
Income Statement
Total Revenue65.03M65.03M57.18M48.07M43.65M35.54M
Gross Profit8.70M8.70M31.46M26.67M3.68M664.22K
EBITDA6.20M6.20M4.71M3.11M1.89M889.07K
Net Income2.26M2.26M1.54M94.35K-2.16M-2.16M
Balance Sheet
Total Assets36.37M36.37M30.55M25.41M22.53M21.03M
Cash, Cash Equivalents and Short-Term Investments7.04M7.04M5.97M5.51M4.99M5.40M
Total Debt3.51M3.51M4.10M4.62M5.04M4.14M
Total Liabilities26.17M26.17M23.20M19.87M18.12M16.67M
Stockholders Equity10.20M10.20M7.35M5.54M4.41M4.36M
Cash Flow
Free Cash Flow4.96M4.96M2.36M1.19M33.19K1.62M
Operating Cash Flow5.15M5.15M4.79M3.49M2.57M3.89M
Investing Cash Flow-3.37M-3.37M-3.72M-2.34M-2.65M-2.27M
Financing Cash Flow-690.08K-690.08K-606.14K-632.94K-521.94K80.57K

Pureprofile Ltd. Technical Analysis

Technical Analysis SentimentPositive
Last Price0.04

Price Trends

50DMA0.03Positive
100DMA0.03Positive
200DMA0.03Positive

Market Momentum

MACD0.00Negative
RSI97.98Negative
STOCH126.67Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:PPL, the sentiment is Positive. The current price of 0.04 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and above the 200-day MA of 0.03, indicating a bullish trend. The MACD of 0.00 indicates Negative momentum. The RSI at 97.98 is Negative, neither overbought nor oversold. The STOCH value of 126.67 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:PPL.

Pureprofile Ltd. Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

AU:PPL against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
AU:NWSAU:NWS72OutperformAUD 23.05B30.826.62%0.61%-3.31%21.09%
AU:OMLAU:OML64NeutralAUD 879.47M33.303.76%3.59%1.84%38.50%
AU:PPLAU:PPL61NeutralAUD 43.55M18.0023.07%―13.74%46.15%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
AU:A1NAU:A1N57NeutralAUD 85.80M29.251.40%―-20.68%―
AU:NECAU:NEC45NeutralAUD 1.06B-2.55-29.93%11.19%-18.21%-430.03%
AU:SXLAU:SXL43NeutralAUD 239.39M-11.71-3.50%―162.81%-230.18%

* Communication Services Sector Average

Performance Comparison

-60%-40%-20%0%20%AU:PPLAU:SXLAU:NECAU:A1NAU:OMLAU:NWSDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
AU:PPL and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
AU:PPLPureprofile Ltd.0.04-0.01-23.40%
AU:SXLSouthern Cross Media Group Limited0.50-0.32-39.39%
AU:NECNine Entertainment Co. Holdings Limited0.67-0.40-37.27%
AU:A1NHT&E Ltd0.28-0.29-50.89%
AU:OMLoOh media Ltd1.670.3627.59%
AU:NWSNews Corporation Shs B Chess Depository Interests repr 1 Sh45.99-0.44-0.96%

Pureprofile Ltd. Corporate Events

Pureprofile appoints new director with no current equity interest

Oct 28, 2026

Pureprofile Limited has announced the appointment of Michelle Kvello as a director, effective 28 October 2026, in line with ASX listing rule disclosure requirements. The filing notes that Kvello currently holds no relevant interests in Pureprofile se...

Pureprofile files final director interest notice for departing board member

Oct 28, 2026

Pureprofile Limited has announced that Elizabeth Smith ceased to be a director of the company on 28 October 2026, with the company lodging a final director’s interest notice with the ASX. Smith retains 2,576,892 performance rights as her releva...

Pureprofile investors back all resolutions at 2026 AGM

Oct 28, 2026

Pureprofile Ltd, an Australia-based data and insights provider, focuses on delivering industry-leading online research solutions that reveal the reasons behind consumer behaviour. Through proprietary panels and ResTech platforms, the company supports...

Pureprofile issues detailed 2026 AGM investor presentation with performance metrics and risk disclaimers

Oct 27, 2026

Pureprofile Ltd. has released its 2026 AGM investor presentation, outlining summary information about the company’s operations and financial performance metrics, including the use of non-IFRS measures such as EBITDA to assess its business. The...

Pureprofile posts record FY26 results and prioritises growth over buybacks

Oct 27, 2026

Pureprofile reported record revenue and profit in FY26, with earnings growing faster than revenue, highlighting increasing operating leverage supported by productivity gains and disciplined cost management. The company maintained a strong financial p...

Pureprofile issues FY27 Q1 investor update with extensive risk disclosures

Oct 25, 2026

Pureprofile Ltd. has released its FY27 Q1 investor presentation, positioned as an informational summary to accompany its latest financial report and continuous disclosure filings on the Australian Securities Exchange. The document reiterates that it...

Pureprofile posts record Q1 as platform revenue surges and margins improve

Oct 25, 2026

Pureprofile reported a record first quarter for FY27 with group revenue rising 14% year on year to $18.3 million, or 19% in constant currency, and EBITDA climbing 27% to $2.4 million, lifting the EBITDA margin to 13%. The quarter underscored the comp...

Pureprofile sets date for Q1 FY27 results and investor briefing

Oct 20, 2026

Pureprofile Ltd, a Surry Hills-based provider of data-driven research and insights solutions, uses proprietary technology and panels to deliver detailed consumer profiling for more than 1,000 clients worldwide. Its platform supports agencies, markete...

Pureprofile seeks ASX quotation for additional ordinary shares

Oct 6, 2026

Pureprofile Ltd has applied to the Australian Securities Exchange for quotation of a series of newly issued ordinary fully paid shares, aggregating more than 2.8 million PPL securities. The shares were issued on several dates between July and October...

Pureprofile issues new shares on option exercise and affirms regulatory compliance

Oct 6, 2026

Pureprofile Ltd has issued 656,388 fully paid ordinary shares following the exercise of options that were originally granted in FY22 and were due to expire on the same day. The company states that the new shares were issued without a disclosure docum...

Pureprofile Seeks ASX Quotation for 2.4 Million New Shares

Oct 1, 2026

Pureprofile Ltd has applied for the quotation of 2,437,085 ordinary fully paid shares on the ASX, with an issue date of September 30, 2026. The new securities, to be traded under the code PPL, reflect an increase in the company’s quoted capital...

Pureprofile refreshes board as high-growth specialist nominated director

Sep 25, 2026

Pureprofile has announced forthcoming changes to its board, with long-serving director Elizabeth Smith retiring by rotation at the conclusion of the company’s Annual General Meeting on 28 October 2026. The board and chair Michael Anderson ackno...

Pureprofile updates ASX corporate governance disclosures

Aug 27, 2026

Pureprofile Limited has lodged its updated corporate governance statement and accompanying Appendix 4G with the ASX for the year ended 30 June 2026. The disclosure confirms the board’s approval of current governance practices, including a publi...

Pureprofile Sets Cautious Tone in FY26 Investor Presentation

Aug 27, 2026

Pureprofile Ltd., listed on the ASX under ticker PPL, operates in the data and insights industry, providing market research and consumer analytics services. The company focuses on delivering non-IFRS performance metrics such as EBITDA to help investo...

Pureprofile boosts profit and EBITDA as tax assets bolster FY26 results

Aug 27, 2026

Pureprofile Ltd reported a strong financial performance for the year ended 30 June 2026, with revenue from ordinary activities rising 13.7% to $65.0 million and EBITDA excluding significant items increasing 24.5% to $6.5 million. Profit attributable...

Pureprofile posts archived Q4 FY26 investor briefing for wider market access

Jul 29, 2026

Pureprofile Ltd has released an archived video recording of its Q4 and full-year FY26 investor briefing, held on 23 July 2026, giving shareholders and market observers an opportunity to review management’s latest commentary on performance and o...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 29, 2026