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MCS Services Limited (AU:MSG)
ASX:MSG
Australian Market
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MCS Services Limited (MSG) AI Stock Analysis

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AU:MSG

MCS Services Limited

(Sydney:MSG)

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Underperform 39 (OpenAI - 4o)
Rating:39Underperform
Price Target:
MCS Services Limited's overall stock score is low, largely due to its severe financial distress, evidenced by declining revenues and negative cash flows. The lack of technical analysis data adds uncertainty, and while the P/E ratio suggests undervaluation, it is overshadowed by the company's operational challenges. The stock requires strategic realignment to improve its financial and operational performance.

MCS Services Limited (MSG) vs. iShares MSCI Australia ETF (EWA)

MCS Services Limited Business Overview & Revenue Model

Company DescriptionMCS Services Limited (MSG) is a professional security services provider operating primarily in the Australian market. The company specializes in delivering a comprehensive range of security services, including security personnel, mobile patrols, alarm monitoring, and electronic security solutions. MCS Services Limited is dedicated to providing tailored security solutions to a diverse clientele, ranging from retail and commercial enterprises to government and industrial sectors.
How the Company Makes MoneyMCS Services Limited makes money through the provision of security services and solutions. The primary revenue streams include the deployment of security personnel, which involves staffing client locations with trained security guards for access control, surveillance, and safety management. Additional income is generated from mobile patrol services, providing regular security checks and responses to alarms. The company also earns revenue from alarm monitoring services, where it offers 24/7 monitoring of security systems for clients. Furthermore, MCS Services Limited installs and maintains electronic security systems, such as CCTV and alarm systems, which contribute to its revenue. Significant partnerships with corporate and government clients enhance its revenue opportunities, leveraging long-term contracts and repeat business.

MCS Services Limited Financial Statement Overview

Summary
MCS Services Limited is facing severe financial difficulties, characterized by declining revenues, persistent losses, and negative cash flows. While the company has reduced its debt, its overall financial health remains precarious, with significant challenges in profitability and cash generation. The current trajectory suggests the need for strategic realignment to stabilize operations and improve financial performance.
Income Statement
35
Negative
The company has faced significant challenges in recent years, with a marked decline in total revenue from AUD 43.8M in 2022 to AUD 0.538M in 2024, indicating a sharp downturn in business operations. The net profit margin is negative, with net income also deeply in the red at AUD -812K for 2024, suggesting operational inefficiencies and a struggle to maintain profitability. Additionally, the company has consistently reported negative EBIT and EBITDA margins, pointing to ongoing operational and financial challenges.
Balance Sheet
45
Neutral
The balance sheet shows a weakening position, with stockholders' equity declining from AUD 3.78M in 2022 to AUD 1.53M in 2024. The company has managed to reduce its total debt to zero, which is a positive aspect, but the equity ratio has decreased, indicating a lower proportion of assets financed by equity. Return on equity is significantly negative due to the negative net income, further highlighting the company's financial distress.
Cash Flow
40
Negative
Free cash flow has been consistently negative, with a substantial decrease in operating cash flow from AUD -177K in 2022 to AUD -247K in 2024. This trend highlights liquidity issues and poor cash generation from core business activities. The operating cash flow to net income ratio is unfavorable, indicating the company's inability to translate earnings into cash flow effectively.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue538.00K38.65M43.80M38.08M25.11M
Gross Profit-538.00K5.46M6.82M6.99M4.63M
EBITDA1.31M-1.95M1.49M2.12M551.00K
Net Income-812.00K-1.88M1.07M1.55M316.00K
Balance Sheet
Total Assets4.93M11.27M8.89M8.14M5.30M
Cash, Cash Equivalents and Short-Term Investments712.00K1.85M3.89M4.61M2.08M
Total Debt0.003.00M224.00K230.00K366.00K
Total Liabilities3.41M8.92M5.11M5.45M4.26M
Stockholders Equity1.53M2.35M3.78M2.69M1.04M
Cash Flow
Free Cash Flow-694.00K-1.59M-432.00K2.73M124.00K
Operating Cash Flow-247.00K-1.25M-177.00K2.87M278.00K
Investing Cash Flow1.26M-3.50M-491.00K-189.00K-154.00K
Financing Cash Flow-2.14M2.71M-53.00K-146.00K-141.00K

MCS Services Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
66
Neutral
9.13B17.6310.79%3.27%5.09%46.94%
61
Neutral
1.97B28.034.11%5.23%2.00%-28.15%
60
Neutral
16.61B10.51206.30%4.68%8.29%38.28%
59
Neutral
16.72B24.5014.68%-3.58%-33.40%
41
Neutral
286.62M-0.610.00%-31.07%71.98%
39
Underperform
AU$1.19M1.08-61.13%51.22%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MSG
MCS Services Limited
AU:IMB
Intelligent Monitoring Group Limited
0.62
-0.03
-4.62%
AU:AVA
Ava Risk Group Ltd.
0.08
-0.02
-20.00%
AU:DTI
DTI Group Ltd
0.01
0.00
0.00%
AU:SCT
Scout Security Ltd.
0.52
0.00
0.00%
AU:PKD
Parkd Ltd.
0.04
0.02
100.00%

MCS Services Limited Corporate Events

MCS Services Limited Resumes Trading on ASX
May 1, 2025

MCS Services Limited, a company listed on the Australian Securities Exchange, will have its trading suspension lifted. This follows the submission of its Quarterly Activities and Appendix 4C Cash Flow Report, allowing trading to resume on 2 May 2025, which may positively impact the company’s market presence and stakeholder confidence.

MCS Services Limited Reports Stable Cash Position in Q1 2025
May 1, 2025

MCS Services Limited reported a cash and net receivables total of $1.3 million for the quarter ending March 31, 2025, with cash increasing to $1.23 million. The company’s cash flow from operating activities showed a positive movement, while investing and financing activities reflected outflows. This financial update indicates a stable cash position and operational efficiency, potentially strengthening MCS Services’ market position and providing reassurance to stakeholders.

MCS Services Limited Considers Sale of Traffic Business
Apr 1, 2025

MCS Services Limited has announced preliminary discussions regarding the potential sale of its subsidiary, Highways Traffic Pty Ltd. The company has received interest from potential buyers but has not yet reached any formal agreements. If the sale progresses, it would require shareholder approval as it involves the disposal of the company’s main undertaking. The outcome of these discussions could significantly impact MCS Services’ operations and market positioning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Apr 08, 2025