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Brisbane Broncos Limited (AU:BBL)
ASX:BBL
Australian Market
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Brisbane Broncos Limited (BBL) AI Stock Analysis

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AU:BBL

Brisbane Broncos Limited

(Sydney:BBL)

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Neutral 67 (OpenAI - Gpt-5.6Sol)
Rating:67Neutral
Price Target:
AU$1.50
▲(0.00% Upside)
Action:Reiterated
Date:07/18/26
The score is driven primarily by strong financial quality—especially the conservative balance sheet and improving cash flows—offset by weak recent operating profitability and mixed technical signals (negative MACD and price below longer-term moving averages). Valuation is broadly reasonable but not strongly compelling on its own.
Positive Factors
Conservative Balance Sheet
Minimal leverage gives Brisbane Broncos substantial financial flexibility and lowers interest and refinancing risk. A strong equity base relative to debt can help the club withstand operating volatility, fund priorities internally, and preserve strategic options over the next several quarters.
Negative Factors
Weak Core Operating Profitability
Negative EBIT and EBITDA indicate that reported earnings are not currently being produced reliably by core operations. This weakens confidence in the durability of profitability, leaves results more exposed to non-operating items, and limits operating leverage if revenue growth slows.
Read all positive and negative factors
Positive Factors
Negative Factors
Conservative Balance Sheet
Minimal leverage gives Brisbane Broncos substantial financial flexibility and lowers interest and refinancing risk. A strong equity base relative to debt can help the club withstand operating volatility, fund priorities internally, and preserve strategic options over the next several quarters.
Read all positive factors

Brisbane Broncos Limited (BBL) vs. iShares MSCI Australia ETF (EWA)

Brisbane Broncos Limited Business Overview & Revenue Model

Company Description
Brisbane Broncos Limited, together with its subsidiaries, is involved in the management and operation of the Brisbane Broncos Rugby League Football teams in Australia. Brisbane Broncos Limited was incorporated in 1987 and is headquartered in Red H...
How the Company Makes Money
BBL’s earnings are primarily derived from commercialising the Brisbane Broncos brand and participating in the NRL competition. Key revenue streams include: (1) sponsorship and commercial partnerships, where corporate partners pay for brand exposur...

Brisbane Broncos Limited Financial Statement Overview

Summary
Overall fundamentals are supported by a very strong balance sheet (minimal debt and growing assets) and improving cash generation (higher operating cash flow and free cash flow in 2025). The main drag is weaker core operating profitability, with negative EBIT/EBITDA in recent years despite positive net income, implying reliance on non-operating factors.
Income Statement
58
Neutral
Balance Sheet
86
Very Positive
Cash Flow
82
Very Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue84.94M73.09M60.58M54.86M43.48M35.72M
Gross Profit12.78M6.66M4.67M2.93M1.59M4.79M
EBITDA14.25M-12.40M-13.57M-12.83M-12.18M5.52M
Net Income9.80M7.77M5.72M5.63M3.23M2.90M
Balance Sheet
Total Assets77.22M75.56M63.42M58.25M55.04M53.23M
Cash, Cash Equivalents and Short-Term Investments34.43M35.97M26.66M22.81M19.83M18.40M
Total Debt66.58K119.92K0.000.000.000.00
Total Liabilities18.53M21.96M15.63M14.71M15.66M16.11M
Stockholders Equity58.69M53.60M47.79M43.54M39.38M37.12M
Cash Flow
Free Cash Flow8.49M11.27M5.31M4.46M2.41M2.86M
Operating Cash Flow11.33M13.72M7.15M5.73M3.24M3.17M
Investing Cash Flow-2.84M-2.45M-1.83M-1.28M-832.38K-311.03K
Financing Cash Flow-2.94M-1.96M-1.47M-1.47M-980.41K-490.20K

Brisbane Broncos Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.50
Price Trends
50DMA
1.40
Positive
100DMA
1.47
Positive
200DMA
1.55
Positive
Market Momentum
MACD
0.07
Positive
RSI
62.70
Neutral
STOCH
33.33
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:BBL, the sentiment is Positive. The current price of 1.5 is below the 20-day moving average (MA) of 1.57, above the 50-day MA of 1.40, and below the 200-day MA of 1.55, indicating a bullish trend. The MACD of 0.07 indicates Positive momentum. The RSI at 62.70 is Neutral, neither overbought nor oversold. The STOCH value of 33.33 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:BBL.

Brisbane Broncos Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
67
Neutral
AU$158.34M16.1217.45%1.24%29.11%30.93%
61
Neutral
AU$2.17B43.555.44%3.06%6.99%51.92%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
60
Neutral
AU$148.30M11.5110.70%0.00%
58
Neutral
AU$67.87M-232.50-0.20%2.78%-3.52%69.23%
56
Neutral
AU$82.02M39.392.67%7.69%39.72%
52
Neutral
AU$1.28B-3.09-29.93%9.26%-18.21%-430.03%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:BBL
Brisbane Broncos Limited
1.61
0.45
38.91%
AU:SEG
Sports Entertainment Group Limited
0.26
-0.05
-15.03%
AU:NEC
Nine Entertainment Co. Holdings Limited
0.81
-0.28
-25.41%
AU:VVA
Viva Leisure Ltd.
1.51
-0.21
-12.24%
AU:EXP
Experience Co Ltd
0.09
-0.07
-41.88%
AU:EVT
Event Hospitality & Entertainment Ltd.
13.39
0.03
0.19%

Brisbane Broncos Limited Corporate Events

Brisbane Broncos Posts Strong Half-Year Profit on Surging Crowds and Memberships
Aug 25, 2026
Brisbane Broncos Limited reported a strong half-year result to 30 June 2026, with profit before tax rising to $11.57 million from $8.69 million a year earlier and profit after tax increasing to $8.03 million from $6.01 million. Earnings before int...
Brisbane Broncos Forecast Stronger Half-Year Profit on Crowd-Driven Revenue Lift
Aug 18, 2026
Brisbane Broncos Limited expects to report a half-year net profit before tax of about $11.57 million for the period to 30 June 2026, up from $8.69 million a year earlier. The improvement is driven by higher average home crowds, stronger consumer a...
Brisbane Broncos Director Karl Morris Increases Indirect Shareholding
Jun 30, 2026
Brisbane Broncos Limited has disclosed a change in director Karl Douglas Morris’s indirect shareholding, held through Luisthan Pty Ltd (Morris S/F A/C). Morris acquired a total of 12,100 ordinary shares via on-market trades on 26 and 29 June...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 18, 2026