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Dollar-Based Retention Rate
Indicates the stability and growth potential of Asana's revenue from existing customers, showcasing loyalty and the ability to expand within the current customer base.Following a multi-quarter decline from earlier elevated levels, Asana’s dollar-based retention has leveled in the mid-90s — a stabilization that matches management’s reported NRR but still implies net customer contraction rather than expansion. Management points to improving in-quarter retention and fast AI product adoption (plus the Stack.ai buy) as the primary paths to lift upsells, yet guidance prudently models only modest NRR improvement and flags PLG shifts as a near-term drag. For investors, the stabilization reduces downside risk, but durable re-acceleration requires converting AI traction into sustained >100% retention among larger accounts.
Date | Total | Customers With Spend Greater Than $5,000 | Customers With Spend Greater Than $100,000 |
|---|---|---|---|
Jun 30, 2026 | 97.00 | 98.00 | 98.00 |
Mar 31, 2026 | 96.00 | 97.00 | 96.00 |
Dec 31, 2025 | 96.00 | 97.00 | 96.00 |
Sep 30, 2025 | 96.00 | 97.00 | 96.00 |
Jun 30, 2025 | 96.00 | 96.00 | 95.00 |
Mar 31, 2025 | 95.00 | 96.00 | 95.00 |
Dec 31, 2024 | 96.00 | 97.00 | 96.00 |
Sep 30, 2024 | 96.00 | 98.00 | 99.00 |
Jun 30, 2024 | 98.00 | 99.00 | 103.00 |
Mar 31, 2024 | 100.00 | 102.00 | 108.00 |