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Operating Expense Breakdown
Details spending on R&D, sales & marketing, and G&A, showing how aggressively Adobe is investing to drive future growth versus protecting current profits and how expense trends impact margins over time.Sales & Marketing spending has ramped fastest, outpacing R&D and signalling an explicit push to scale freemium, SEMrush and traffic-driven acquisition; R&D growth is meaningful too, funding Firefly/GenAI and integration work. G&A rises align with acquisition/integration and corporate transitions, while amortization remains immaterial. Management confirmed these are deliberate investments—expect near‑term ARR headwinds from the freemium pivot and deferred price changes, but higher spend is being funded by strong cash flow and supports their longer‑term AI and ARR expansion thesis.
Date | Sales and Marketing | Research and Development | General and Administrative | Amortization of Intangibles |
|---|---|---|---|---|
Jun 30, 2026 | $1.88B | $1.20B | $546.00M | $37.00M |
Mar 31, 2026 | $1.71B | $1.11B | $463.00M | $35.00M |
Dec 31, 2025 | $1.73B | $1.10B | $421.00M | $37.00M |
Sep 30, 2025 | $1.64B | $1.09B | $408.00M | $38.00M |
Jun 30, 2025 | $1.63B | $1.08B | $377.00M | $41.00M |
Mar 31, 2025 | $1.50B | $1.03B | $367.00M | $41.00M |
Dec 31, 2024 | $1.54B | $999.00M | $456.00M | $42.00M |
Sep 30, 2024 | $1.43B | $1.02B | $366.00M | $43.00M |
Jun 30, 2024 | $1.45B | $984.00M | $355.00M | $42.00M |
Mar 31, 2024 | $1.35B | $939.00M | $352.00M | $42.00M |