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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently the company runs and where it’s prioritizing investment.Apple is clearly tilting spend toward R&D — R&D growth has materially outpaced SG&A in recent years, signaling a deliberate ramp in engineering and AI investments that management confirmed drove higher operating expenses this quarter. A one‑time SG&A item and the broader opex increase explain part of the bump, but the persistent R&D step‑up (paired with rising component costs) suggests near‑term margin pressure while supporting longer‑term product differentiation and Services monetization.
Date | Research and Development | Selling, General, and Administrative |
|---|---|---|
Jun 30, 2026 | $11.73B | $7.35B |
Mar 31, 2026 | $11.42B | $7.48B |
Dec 31, 2025 | $10.89B | $7.49B |
Sep 30, 2025 | $8.87B | $7.05B |
Jun 30, 2025 | $8.87B | $6.65B |
Mar 31, 2025 | $8.55B | $6.73B |
Dec 31, 2024 | $8.27B | $7.17B |
Sep 30, 2024 | $7.76B | $6.52B |
Jun 30, 2024 | $8.01B | $6.32B |
Mar 31, 2024 | $7.90B | $6.47B |