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Global Active Devices
Tracks the number of devices actively in use worldwide, reflecting customer adoption, brand stickiness, and potential for recurring service revenue.Apple’s installed base hitting an all‑time high materially strengthens its high‑margin, recurring Services engine and provides resilience against cyclical hardware swings; strong satisfaction and upgrader metrics increase ARPU potential. Near‑term risks—constrained iPhone supply and rising memory costs—could cap device additions and pressure product margins, but management’s guidance already factors some of this and Services’ mid‑teens growth should offset hardware variability. Watch whether supply and input costs prove temporary or start to blunt long‑term monetization of the installed base.
Date | Global Active Devices |
|---|---|
Jan 01, 2025 | 2.50B |
Jan 01, 2024 | 2.20B |
Jan 01, 2023 | 1.80B |
Jan 01, 2022 | 1.80B |
Jan 01, 2021 | 1.65B |
Jan 01, 2020 | 1.50B |
Jan 01, 2019 | 1.40B |
Jan 01, 2018 | 1.30B |
Jan 01, 2017 | 1.15B |
Jan 01, 2016 | 1.00B |