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Apple (AAPL)
NASDAQ:AAPL
AAPL Analyst Ratings
Moderate Buy
19 Buy
13 Hold
3 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
AAPL Stock 12 Month Forecast
Average Price Target
$255.57
▲(0.60% Upside)
| Highest Price Target$310.00 | Average Price Target$255.57 | Lowest Price Target$180.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
UBS
$220
Hold
-13.40%
Downside
Reiterated
10/07/25
Evercore ISI
$290
Buy
14.16%
Upside
Reiterated
10/06/25
J.P. Morgan
$280
Buy
10.22%
Upside
Reiterated
10/06/25
Robert W. Baird
$230
Buy
-9.46%
Downside
Reiterated
10/04/25
Apple's Growth Prospects Brighten Amid Regulatory Clarity and New iPhone LaunchWe published a note (LINK) with key findings from proxy filings pertaining to 2024 executive compensation (and the performance measures that drive it) for companies in our coverage. Notably, all companies with performance-related compensation include a revenue-related KPI, with several companies beginning to re-prioritize top-line KPIs (after increasing profitability focus in 2022-2023). Additional breakdowns for individual companies can be found in the note (LINK).
Jefferies
$205.16
Sell
-19.24%
Downside
Downgraded
10/03/25
Bank of America Securities
$270
Buy
6.28%
Upside
Reiterated
10/02/25
Apple's Strong App Store Performance and AI Potential Drive Buy RatingWe view the steady, albeit small, growth of non-Games such as Productivity and Photo & Video constructively as it should contribute as a l-t tailwind for AAPL’s app store revenue. Regarding the ongoing Epic Games case, Apple has appeal arguments scheduled for 10/21/25 in the Ninth Circuit. AI search proliferation nascent; DAU mix shift continues Search-oriented AI apps continue to increasingly gain in-app DAU % share against Google search app, which excludes Safari & Siri (see Figure 1). Google search app share now stands at 73% as of 85% back in in August. ChatGPT continues to be the biggest beneficiary so far, with DAU % share growing from 14% in in August. ChatGPT will likely continue to outgain other platforms in the near term.
Oppenheimer
―
Hold
―
Reiterated
10/02/25
Morgan Stanley
$240→$298
Buy
17.30%
Upside
Reiterated
10/02/25
CLSA
$265
Buy
4.31%
Upside
Reiterated
10/02/25
Seaport Global
$310
Buy
22.03%
Upside
Initiated
10/01/25
Needham
―
Hold
―
Reiterated
09/30/25
Apple's Pricing Strategy and Innovation Shortfall: A Hold Rating AnalysisWe attribute AAPL's value- destructive pricing policies to its lack of innovation, and calculate that its strategy of “good enough” has cost shareholders 13% since 2019, based on its inability to raise same-store iPhone prices to keep pace with inflation.
Bernstein
$290
Buy
14.16%
Upside
Reiterated
09/25/25
Wedbush
$270→$310
Buy
22.03%
Upside
Reiterated
09/21/25
Tigress Financial
$305
Buy
20.06%
Upside
Reiterated
09/17/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
UBS
$220
Hold
-13.40%
Downside
Reiterated
10/07/25
Evercore ISI
$290
Buy
14.16%
Upside
Reiterated
10/06/25
J.P. Morgan
$280
Buy
10.22%
Upside
Reiterated
10/06/25
Robert W. Baird
$230
Buy
-9.46%
Downside
Reiterated
10/04/25
Apple's Growth Prospects Brighten Amid Regulatory Clarity and New iPhone LaunchWe published a note (LINK) with key findings from proxy filings pertaining to 2024 executive compensation (and the performance measures that drive it) for companies in our coverage. Notably, all companies with performance-related compensation include a revenue-related KPI, with several companies beginning to re-prioritize top-line KPIs (after increasing profitability focus in 2022-2023). Additional breakdowns for individual companies can be found in the note (LINK).
Jefferies
$205.16
Sell
-19.24%
Downside
Downgraded
10/03/25
Bank of America Securities
$270
Buy
6.28%
Upside
Reiterated
10/02/25
Apple's Strong App Store Performance and AI Potential Drive Buy RatingWe view the steady, albeit small, growth of non-Games such as Productivity and Photo & Video constructively as it should contribute as a l-t tailwind for AAPL’s app store revenue. Regarding the ongoing Epic Games case, Apple has appeal arguments scheduled for 10/21/25 in the Ninth Circuit. AI search proliferation nascent; DAU mix shift continues Search-oriented AI apps continue to increasingly gain in-app DAU % share against Google search app, which excludes Safari & Siri (see Figure 1). Google search app share now stands at 73% as of 85% back in in August. ChatGPT continues to be the biggest beneficiary so far, with DAU % share growing from 14% in in August. ChatGPT will likely continue to outgain other platforms in the near term.
Oppenheimer
―
Hold
―
Reiterated
10/02/25
Morgan Stanley
$240→$298
Buy
17.30%
Upside
Reiterated
10/02/25
CLSA
$265
Buy
4.31%
Upside
Reiterated
10/02/25
Seaport Global
$310
Buy
22.03%
Upside
Initiated
10/01/25
Needham
―
Hold
―
Reiterated
09/30/25
Apple's Pricing Strategy and Innovation Shortfall: A Hold Rating AnalysisWe attribute AAPL's value- destructive pricing policies to its lack of innovation, and calculate that its strategy of “good enough” has cost shareholders 13% since 2019, based on its inability to raise same-store iPhone prices to keep pace with inflation.
Bernstein
$290
Buy
14.16%
Upside
Reiterated
09/25/25
Wedbush
$270→$310
Buy
22.03%
Upside
Reiterated
09/21/25
Tigress Financial
$305
Buy
20.06%
Upside
Reiterated
09/17/25
Best Analysts Covering Apple
1 Month
xxx
Success Rate
33/47 ratings generated profit
Average Return
+4.16%
reiterated a xxx
rating 2 months ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 70.21% of your transactions generating a profit, with an average return of +4.16% per trade.
3 Months
xxx
Success Rate
32/45 ratings generated profit
Average Return
+8.89%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 71.11% of your transactions generating a profit, with an average return of +8.89% per trade.
1 Year
Success Rate
39/40 ratings generated profit
Average Return
+18.42%
reiterated a buy rating 9 days ago
Copying Erik Woodring's trades and holding each position for 1 Year would result in 97.50% of your transactions generating a profit, with an average return of +18.42% per trade.
2 Years
xxx
Success Rate
45/45 ratings generated profit
Average Return
+62.47%
reiterated a xxx
rating last month
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 100.00% of your transactions generating a profit, with an average return of +62.47% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
AAPL Analyst Recommendation Trends
Rating
Jun 25
Jul 25
Aug 25
Sep 25
Oct 25
Strong Buy
0
0
0
0
0
Buy
83
72
70
80
67
Hold
29
34
30
42
34
Sell
11
7
5
5
4
Strong Sell
0
0
0
0
0
total
123
113
105
127
105
Each month's total comprises the sum of three months' worth of ratings.
AAPL Financial Forecast
AAPL Stock Forecast FAQ
What is AAPL’s average 12-month price target, according to analysts?
Based on analyst ratings, Apple’s 12-month average price target is 255.57.
What is AAPL’s upside potential, based on the analysts’ average price target?
Apple has 0.60% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is AAPL a Buy, Sell or Hold?
Apple has a consensus rating of Moderate Buy which is based on 19 buy ratings, 13 hold ratings and 3 sell ratings.
What is Apple’s price target?
The average price target for Apple is 255.57. This is based on 35 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $310.00 ,the lowest forecast is $180.00. The average price target represents 0.60% Increase from the current price of $254.04.
The highest analyst price target is $310.00 ,the lowest forecast is $180.00. The average price target represents 0.60% Increase from the current price of $254.04.
What do analysts say about Apple?
Apple’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 35 Wall Streets Analysts.
How can I buy shares of AAPL?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.