International Growth Acceleration
International sales grew 14% to $100.4 million, representing approximately 21% of total sales in the third quarter. Europe, particularly the U.K., showed outstanding growth. The company also expanded its presence in Japan and other Asian markets.
Coolers & Equipment Segment Growth
Sales in the Coolers & Equipment category increased by 12% to $215.4 million, driven by strong performance in bags and soft coolers.
Strong Sell-Through in U.S. Wholesale
Despite a decline in sell-in, the U.S. wholesale channel observed double-digit sell-through growth in both Coolers & Equipment and Drinkware, highlighting strong consumer demand.
Positive Brand and Innovation Developments
YETI is launching a significant brand campaign for its 20th anniversary, expanding sports partnerships, and progressing in product innovation with over 30 new products launched in 2025.
Successful Supply Chain Diversification
By year-end, less than 5% of the total cost of goods sold will be exposed to U.S. tariffs on goods sourced from China, reflecting successful supply chain diversification.