Stable User Growth
Weibo's MAUs reached 591 million and average DAUs reached 261 million, with a net addition of 3 million and 6 million users year-over-year, respectively.
Improvement in Operating Margin
Non-GAAP operating income reached $129.5 million, representing a non-GAAP operating margin of 33%, up from 32% in the same period last year.
Spring Festival Campaign Success
The Spring Festival Gala-related topics surpassed 60 billion impressions and discussions exceeded 500 million, representing a 50% increase year-over-year.
Ad Revenue Growth in Key Verticals
Robust growth in advertising revenues from e-commerce, Internet services, and automobile sectors, with double-digit growth in spring festival-related ad revenue.
AI Integration Enhances Search Capabilities
Integration of DeepSeek and other AI models into Weibo's search led to a significant improvement in search capabilities, with MAUs of intelligent search surpassing 30 million.