Snap Inc (SNAP)
NYSE:SNAP
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SNAP Stock Chart & Stats
$6.03
-$0.08(-0.84%)
At close: 4:00 PM EDT
$6.03
-$0.08(-0.84%)
Day’s Range― - ―
52-Week Range$3.81 - $10.41
Previous CloseN/A
Volume73.95M
Average Volume (3M)43.15M
Market Cap
$10.06B
Enterprise Value$12.80B
Total Cash (Recent Filing)$2.82B
Total Debt (Recent Filing)$4.20B
Price to Earnings (P/E)―
Beta1.49
Next Earnings
Jul 16, 2026EPS Estimate
-0.12Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)-0.25
Shares Outstanding1,403,010,700
10 Day Avg. Volume40,792,970
30 Day Avg. Volume43,148,099
Financial Highlights & Ratios
PEG Ratio0.84
Price to Book (P/B)6.05
Price to Sales (P/S)2.33
P/FCF Ratio31.57
Enterprise Value/Market Cap1.27
Enterprise Value/Revenue2.10
Enterprise Value/Gross Profit3.76
Enterprise Value/Ebitda-99.23
Forecast
1Y Price Target
$7.83Price Target Upside29.77% Upside
Rating ConsensusHold
Number of Analyst Covering26
EPS Forecast (FY)-0.07
Revenue Forecast (FY)$6.70B
Bulls Say, Bears Say
Bulls Say
Free Cash Flow StrengthSustained positive free cash flow (TTM $609M) demonstrates Snap's improving ability to convert revenue into cash. Durable cash generation reduces refinancing risk, funds product and AI investments, supports capital allocation (buybacks/strategic spend) and cushions execution while profitability is finalized.
User Growth Recovery And ScaleA return to user growth (DAUs and MAUs +5% YoY) restores scale benefits for ad targeting and network effects. Persistent engagement underpins long-term monetization upside, improves advertiser business cases, and increases the addressable inventory that supports sustainable revenue growth over multiple quarters.
Revenue Diversification: Subscriptions & 'Other'Rapid growth in subscriptions and other revenue (other revenue +87% YoY) meaningfully diversifies Snap's monetization beyond core ads. Higher-margin, recurring revenue improves ARPU stability, supports gross-margin expansion, and reduces reliance on cyclical ad demand over the medium term.
Bears Say
Elevated Financial LeverageLeverage above historical norms (debt ~$4.2B vs equity ~$2.08B) constrains financial flexibility if growth or cash conversion weakens. Higher debt increases interest exposure, limits strategic optionality for M&A or capex, and raises refinancing risk during adverse market or advertising slowdowns.
Ongoing GAAP LossesDespite margin improvement, Snap is still loss-making on a GAAP basis (negative EBIT/net income), which limits retained-earnings reinvestment and investor return consistency. Continued negative earnings leaves long-term profitability dependent on execution, cost cuts and durable ad/subscription expansion.
Ad Pricing And Demand Mix PressureA ~12% eCPM decline driven by rapid impression growth and a shift to lower-yield surfaces (Spotlight/Sponsored Snaps) signals structural mix risk. Combined with uneven recovery among large North American advertisers, this can compress long-term monetization unless higher-yield formats or measurement improvements scale.
Snap News
SNAP FAQ
What was Snap Inc’s price range in the past 12 months?
Snap Inc lowest stock price was $3.81 and its highest was $10.41 in the past 12 months.
What is Snap Inc’s market cap?
Snap Inc’s market cap is $10.06B.
When is Snap Inc’s upcoming earnings report date?
Snap Inc’s upcoming earnings report date is Jul 16, 2026 which is in 40 days.
How were Snap Inc’s earnings last quarter?
Snap Inc released its earnings results on May 06, 2026. The company reported -$0.05 earnings per share for the quarter, beating the consensus estimate of -$0.067 by $0.017.
Is Snap Inc overvalued?
According to Wall Street analysts Snap Inc’s price is currently Undervalued.
Does Snap Inc pay dividends?
Snap Inc does not currently pay dividends.
What is Snap Inc’s EPS estimate?
Snap Inc’s EPS estimate is -0.12.
How many shares outstanding does Snap Inc have?
Snap Inc has 1,403,010,700 shares outstanding.
What happened to Snap Inc’s price movement after its last earnings report?
Snap Inc reported an EPS of -$0.05 in its last earnings report, beating expectations of -$0.067. Following the earnings report the stock price went down -2.128%.
Which hedge fund is a major shareholder of Snap Inc?
Currently, no hedge funds are holding shares in SNAP
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Snap Stock Smart Score
Underperform
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10
Analyst Consensus
Hold
Average Price Target:
$7.83 (29.77% Upside)
$7.83 (29.77% Upside)
Blogger Sentiment
Bullish
SNAP Sentiment 70%
Sector Average 63%
Sector Average 63%
Hedge Fund Trend
Increased
By 15.1M Shares
Last Quarter.
Last Quarter.
Insider Transactions
Sold Shares
Worth $2.5M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Negative
Last 7 Days ▼ 0.5%
Last 30 Days ▼ 1.0%
Last 30 Days ▼ 1.0%
News Sentiment
Very Bullish
Bullish news 99%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-29.75%
12-Months-Change
Fundamentals
Return on Equity
-18.93%
Trailing 12-Months
Asset Growth
-1.15%
Trailing 12-Months
Company Description
Snap Inc
Snap Inc. operates as a camera company in North America, Europe, and internationally. The company offers Snapchat, a camera application with various functionalities, such as Camera, Communication, Snap Map, Stories, and Spotlight that enable people to communicate visually through short videos and images. It also provides Spectacles, an eyewear product that connects with Snapchat and captures photos and video from a human perspective; and advertising products, including AR ads and Snap ads comprises a single image or video ads, story ads, collection ads, dynamic ads, and commercials. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
SNAP Company Deck
SNAP Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call highlights substantial progress toward the company’s strategic goals: returning user growth, double-digit total revenue growth (12% YoY), strong subscription momentum (other revenue +87% YoY), expanding adjusted gross margin (57%) and a sizable improvement in adjusted EBITDA (+$125M YoY). Product and AI-driven ad improvements, along with new inventory surfaces like Sponsored Snaps and Promoted Places, showed encouraging early traction. Key challenges include weakness among large North American advertisers, a ~12% decline in eCPMs driven by mix shift, geopolitical impacts (~$20–25M in March) and near-term restructuring charges ($95–130M) that will pressure Q2 net income. On balance, the positive operational and financial momentum and stronger cash generation outweigh the near-term headwinds and execution risks.View all SNAP earnings summariesSNAP Revenue Breakdown
87.43% Advertising revenue
12.57% Other revenue
SNAP Stock 12 Month Forecast
Average Price Target
$7.83
▲(29.77% Upside)
Technical Analysis
Ownership Overview
7.08% Insiders
13.85% Mutual Funds
8.57% Other Institutional Investors
61.24% Public Companies and Individual Investors