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Stitch Fix (SFIX)
:SFIX
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Stitch Fix (SFIX) AI Stock Analysis

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SFIX

Stitch Fix

(NASDAQ:SFIX)

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Neutral 55 (OpenAI - 4o)
Rating:55Neutral
Price Target:
$5.00
▼(-11.35% Downside)
Stitch Fix's overall score is primarily influenced by its challenging financial performance, characterized by declining revenues and profitability issues. Despite this, positive earnings call sentiment and technical indicators provide some optimism. However, the negative valuation metrics weigh heavily on the stock's attractiveness.
Positive Factors
Return to Revenue Growth
The return to revenue growth indicates Stitch Fix's ability to recover and expand its market presence, suggesting potential for sustained business improvement.
Increase in Average Order Value (AOV)
Consistent growth in AOV reflects enhanced customer engagement and satisfaction, which can drive long-term revenue and profitability improvements.
Successful Transformation Strategy
Implementing retail best practices and improving client experience positions Stitch Fix for sustained competitive advantage and market relevance.
Negative Factors
Decline in Active Clients
A decline in active clients suggests challenges in customer retention and acquisition, potentially impacting future revenue growth and market share.
Macroeconomic and Tariff Challenges
External economic pressures and tariff changes can affect consumer spending and cost structures, posing risks to profitability and strategic planning.
Gross Margin Decline
A decline in gross margin indicates pressure on product pricing and cost efficiency, which can hinder profitability and financial health over time.

Stitch Fix (SFIX) vs. SPDR S&P 500 ETF (SPY)

Stitch Fix Business Overview & Revenue Model

Company DescriptionStitch Fix, Inc. sells a range of apparel, shoes, and accessories through its Website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags for men, women, and kids under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
How the Company Makes MoneyStitch Fix generates revenue primarily through its direct-to-consumer sales model. Customers pay a styling fee for each shipment, which is applied as a credit toward any items they choose to purchase. Additionally, the company earns revenue from the sale of clothing and accessories, which are priced competitively within the market. Key revenue streams include the styling fees, the markup on purchased items, and subscription-based services that encourage customer retention. Significant partnerships with various clothing brands enable Stitch Fix to offer a diverse range of products. The company's use of data analytics to refine its inventory and customer recommendations also plays a crucial role in enhancing sales and improving customer satisfaction.

Stitch Fix Earnings Call Summary

Earnings Call Date:Sep 24, 2025
(Q4-2025)
|
Next Earnings Date:Dec 09, 2025
Earnings Call Sentiment Positive
The earnings call reflected a generally positive sentiment with strong revenue growth, market share gains, and innovative use of AI, despite challenges such as a decline in active clients and increased transportation costs.
Q4-2025 Updates
Positive Updates
Strong Revenue Growth
Stitch Fix reported a 4.4% adjusted revenue growth for Q4, with revenue of $311.2 million, marking the second consecutive quarter of revenue growth and exceeding guidance.
Market Share Gains
The company gained market share in the U.S. apparel market, as noted by Circana data, driven by improvements in client experience and assortment.
Growth in Average Order Value
Average order value (AOV) grew 12% year-over-year, marking the eighth consecutive quarter of AOV growth, driven by higher items per Fix and an increase in fixed average unit retail (AUR) by 7.6% year-over-year.
Expansion in Men's and Women's Lines
Both the women's and men's lines of business accelerated revenue growth in Q4, driven by expansion into non-apparel categories and the infusion of established brands.
Positive Adjusted EBITDA
Adjusted EBITDA for Q4 was $8.7 million or 2.8% of revenue, ahead of guidance, contributing to a full-year adjusted EBITDA of $49.1 million, up 170 basis points compared to FY '24.
Introduction of AI Innovations
Stitch Fix is leveraging generative AI to enhance personalization, including the rollout of an AI style assistant and style visualization feature called Vision.
Cost Structure Improvements
The company reduced overall SG&A spend by $124 million in FY '25 and achieved the highest full-year contribution margin in the last decade.
Negative Updates
Decline in Active Clients
Active clients were down 7.9% year-over-year and 1.9% quarter-over-quarter, with sequential net losses attributed to seasonality.
Impact of Higher Transportation Costs
Q4 gross margin decreased 100 basis points year-over-year, primarily due to higher transportation costs and a mix shift towards non-apparel categories.
Company Guidance
During Stitch Fix's Fourth Quarter Fiscal Year 2025 Earnings Call, the company reported a 4.4% adjusted revenue growth for the quarter, with revenue amounting to $311.2 million, surpassing their guidance. This marks their second consecutive quarter of revenue growth, with gains in the U.S. apparel market confirmed by Circana data. Adjusted EBITDA stood at $8.7 million or 2.8% of revenue, again exceeding guidance. The company noted an increase in average order value (AOV) by 12% year-over-year, driven by a 7.6% increase in average unit retail (AUR) and a greater penetration of larger Fix orders. The men’s business showed double-digit revenue growth in Q4, and the company experienced improvements in active client growth rates for five consecutive quarters. For Fiscal Year 2025, Stitch Fix achieved a contribution margin at a decade-high and expanded their adjusted EBITDA margin by 170 basis points. They anticipate full-year revenue growth in FY 2026, expecting active client growth to continue improving throughout the year, while maintaining a disciplined approach to growth investments.

Stitch Fix Financial Statement Overview

Summary
Stitch Fix is facing declining revenues and persistent profitability issues, with negative net profit margins and operational inefficiencies. However, the company maintains manageable leverage and some cash flow resilience, which slightly offsets these challenges.
Income Statement
45
Neutral
Stitch Fix has faced a consistent decline in revenue growth, with the latest TTM showing a decrease in total revenue. The gross profit margin for TTM is 44.65%, which is somewhat stable. However, the net profit margin remains negative at -4.44%, indicating ongoing challenges in profitability. EBIT and EBITDA margins are also negative, reflecting operational inefficiencies.
Balance Sheet
50
Neutral
The company maintains a moderate debt-to-equity ratio, indicating manageable leverage with a slight improvement in stockholders' equity. The equity ratio stands at 41.34% for TTM, suggesting a decent level of financial stability. However, the overall decline in total assets over the years could be a concern for future financial health.
Cash Flow
55
Neutral
Free cash flow has seen fluctuations but remains positive in the TTM period, showing some resilience. The operating cash flow to net income ratio is positive, suggesting that the company is generating cash flow despite net losses. However, the free cash flow to net income ratio also indicates that cash flow is not robust enough to cover net income losses entirely.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.27B1.27B1.34B1.59B2.02B2.10B
Gross Profit562.94M562.94M592.04M675.61M886.67M947.64M
EBITDA-16.32M-28.84M-88.94M-113.16M-148.76M-33.43M
Net Income-28.74M-28.74M-128.84M-171.97M-207.12M-8.88M
Balance Sheet
Total Assets480.62M480.62M486.86M614.48M764.53M819.15M
Cash, Cash Equivalents and Short-Term Investments234.85M234.85M246.97M257.60M212.98M231.33M
Total Debt93.51M93.51M117.50M154.76M170.35M147.32M
Total Liabilities277.64M277.64M299.84M367.17M441.88M358.30M
Stockholders Equity202.98M202.98M187.02M247.31M322.65M460.85M
Cash Flow
Free Cash Flow9.28M9.28M14.24M38.82M9.04M-50.93M
Operating Cash Flow25.57M25.57M28.21M57.83M55.40M-15.68M
Investing Cash Flow-63.92M-69.84M-78.74M64.33M10.23M39.09M
Financing Cash Flow-12.43M0.00-15.49M-15.54M-60.25M-38.88M

Stitch Fix Technical Analysis

Technical Analysis Sentiment
Negative
Last Price5.64
Price Trends
50DMA
5.16
Negative
100DMA
4.63
Positive
200DMA
4.40
Positive
Market Momentum
MACD
0.06
Positive
RSI
36.64
Neutral
STOCH
32.76
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SFIX, the sentiment is Negative. The current price of 5.64 is above the 20-day moving average (MA) of 5.52, above the 50-day MA of 5.16, and above the 200-day MA of 4.40, indicating a neutral trend. The MACD of 0.06 indicates Positive momentum. The RSI at 36.64 is Neutral, neither overbought nor oversold. The STOCH value of 32.76 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SFIX.

Stitch Fix Risk Analysis

Stitch Fix disclosed 45 risk factors in its most recent earnings report. Stitch Fix reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Stitch Fix Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
270.90M7.4530.29%1.76%-2.37%-16.40%
55
Neutral
$735.94M-14.79%-5.26%79.25%
49
Neutral
60.64M-1.31-45.83%-11.10%-10.31%
46
Neutral
146.53M-7.29560.88%-12.08%93.16%
46
Neutral
185.44M55.77-1.65%-5.76%-75.71%
44
Neutral
20.03M-0.2236.54%0.20%18.30%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SFIX
Stitch Fix
4.71
2.18
86.17%
PLCE
Children's Place
6.35
-10.03
-61.23%
TLYS
Tilly's
1.99
-2.70
-57.57%
JILL
JJill
17.66
-6.55
-27.05%
CURV
Torrid Holdings
1.74
-2.34
-57.35%
RENT
Rent the Runway
4.81
-5.12
-51.56%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 19, 2025