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HAYPP Stock Chart & Stats
kr128.80
kr2.20(1.71%)
At close: 4:00 PM EDT
kr128.80
kr2.20(1.71%)
Day’s Range― - ―
52-Week Rangekr105.40 - kr186.00
Previous CloseN/A
Volume8.46K
Average Volume (3M)45.19K
Market Cap
kr4.79B
Enterprise Valuekr4.52K
Total Cash (Recent Filing)kr16.36M
Total Debt (Recent Filing)kr237.94M
Price to Earnings (P/E)271.5
Beta0.40
Next Earnings
Nov 06, 2026EPS Estimate
0.15Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)0.26
Shares Outstanding31,125,650
10 Day Avg. Volume29,988
30 Day Avg. Volume45,188
Financial Highlights & Ratios
PEG Ratio-12.98
Price to Book (P/B)6.52
Price to Sales (P/S)1.14
P/FCF Ratio33.65
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
kr170.00Price Target Upside31.99% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)2.11
Revenue Forecast (FY)kr4.81B
Bulls Say, Bears Say
Bulls Say
Improved Cash GenerationOperating and free cash flow turned materially positive in 2024–2025 and strengthened in the trailing twelve months, producing very strong FCF growth. Durable cash generation reduces refinancing risk, funds marketing, inventory and capex, and supports reinvestment without reliance on new debt.
Manageable Leverage / Stronger Balance SheetDebt-to-equity in the low-mid 0.3 range and declining TTM debt indicate a resilient balance sheet. This structural strength provides financial flexibility to absorb shocks, invest in logistics and marketing, and withstand regulatory headwinds without destabilizing operations or forcing dilutive financing.
Scaled Revenue And Diversified E-commerce ModelRevenue scaling over several years and a mixed model of third-party resale plus owned brands create durable demand and margin upside potential. Own brands can increase gross margin over time, while direct-to-consumer e-commerce provides repeat purchase dynamics and scalable marketing ROI across multiple European markets.
Bears Say
Thin And Volatile MarginsMargins are persistently thin and have shown volatility, leaving limited buffer for cost inflation or higher marketing spend. Low margin structure makes earnings highly sensitive to input cost swings, pricing pressure or tax changes, reducing predictability of profits even if revenues hold.
Declining Return On EquityA step-down in ROE despite asset expansion suggests incremental sales are not converting efficiently into shareholder returns. Structurally lower ROE can constrain capital allocation, weaken the case for reinvestment, and signal that operational improvements must outpace margin and efficiency deterioration to restore returns.
Regulatory And Tax ExposureThe company's product set and go-to-market depend on country-specific nicotine regulations and taxes. Structural regulatory shifts can change permissible SKUs, marketing avenues or final consumer prices, creating lasting revenue and margin risk across its European webstores and complicating cross-market scalability.
Haypp Group AB News
HAYPP FAQ
What was Haypp Group AB’s price range in the past 12 months?
Haypp Group AB lowest stock price was kr105.40 and its highest was kr186.00 in the past 12 months.
What is Haypp Group AB’s market cap?
Haypp Group AB’s market cap is kr4.79B.
When is Haypp Group AB’s upcoming earnings report date?
Haypp Group AB’s upcoming earnings report date is Nov 06, 2026 which is in 81 days.
How were Haypp Group AB’s earnings last quarter?
Haypp Group AB released its earnings results on Aug 12, 2026. The company reported kr0.06 earnings per share for the quarter, missing the consensus estimate of kr0.504 by -kr0.444.
Is Haypp Group AB overvalued?
According to Wall Street analysts Haypp Group AB’s price is currently Undervalued.
Does Haypp Group AB pay dividends?
Haypp Group AB does not currently pay dividends.
What is Haypp Group AB’s EPS estimate?
Haypp Group AB’s EPS estimate is 0.15.
How many shares outstanding does Haypp Group AB have?
Haypp Group AB has 31,125,650 shares outstanding.
What happened to Haypp Group AB’s price movement after its last earnings report?
Haypp Group AB reported an EPS of kr0.06 in its last earnings report, missing expectations of kr0.504. Following the earnings report the stock price went up 1.143%.
Which hedge fund is a major shareholder of Haypp Group AB?
Currently, no hedge funds are holding shares in SE:HAYPP
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Company Description
Haypp Group AB
Haypp Group AB (publ) operates as an online vendor, specializing in the sale of snus and tobacco-free nicotine pouches. Its commercial activities extend across Sweden, Norway, various other European countries, and the United States. The company distributes its products through a comprehensive network of e-commerce platforms and proprietary brands, including prominent sites like haypp.com, nicokick.com, snusbolaget.se, and northerner.com, alongside snushjem.no, snus.com, snusmarkt.ch, snuslageret.no, snusnetto.com, and nettotobak.com. Founded in 2009, the enterprise was initially incorporated as Snusbolaget Norden Holding AB before adopting its current name, Haypp Group AB, in September 2019. The company's main offices are situated in Stockholm, Sweden.
HAYPP Stock 12 Month Forecast
Average Price Target
kr170.00
▲(31.99% Upside)

