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Playtika Holding
(NASDAQ:PLTK)
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Rating:50Neutral
Price Target:
$3.50
▼(-4.89% Downside)
Action:Reiterated
Date:08/07/26
PLTK’s score is held back primarily by weakened profitability and a stressed capital structure (high debt and negative equity), despite strong gross margins and solid ongoing free cash flow. Technicals add pressure with the stock trading below major moving averages. Offsetting factors include a high dividend yield and a relatively encouraging earnings call showing margin recovery and rapid DTC scaling, though guidance skewing to the low end and declining user metrics limit upside.
Positive Factors
High gross margins and strong FCF
Sustained ~73% gross margins and roughly $440M TTM free cash flow underpin durable unit economics and internal funding for live ops. Strong cash generation supports reinvestment in content, couponing flexibility and reduces near‑term cash strain even as profits fluctuate.
Negative Factors
Heavy leverage & negative equity
A $2.5–$2.6B debt load and persistent negative equity materially constrain financial flexibility and raise refinancing risk over the next several quarters. Capital structure stress limits strategic optionality and makes cash flow volatility more dangerous for long‑term stability.
Read all positive and negative factors
Positive Factors
Negative Factors
High gross margins and strong FCF
Sustained ~73% gross margins and roughly $440M TTM free cash flow underpin durable unit economics and internal funding for live ops. Strong cash generation supports reinvestment in content, couponing flexibility and reduces near‑term cash strain even as profits fluctuate.
Read all positive factors
Playtika Holding Key Performance Indicators (KPIs)
Any
Revenue by Segment
Reveals how much revenue each business area generates, highlighting which segments drive growth and profitability, and where there might be opportunities or challenges.
Reveals how much revenue each business area generates, highlighting which segments drive growth and profitability, and where there might be opportunities or challenges.
Data provided by:
The Fly
The FlyPlaytika Holding (PLTK) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$957.36M
Dividend Yield15.94%
Average Volume (3M)1.60M
Price to Earnings (P/E)―
Beta (1Y)1.01
Revenue Growth5.84%
EPS Growth-421.33%
CountryUS
Employees3,175
SectorCommunication Services
Sector Strength97
IndustryElectronic Gaming & Multimedia
Share Statistics
EPS (TTM)-0.73
Shares Outstanding381,418,180
10 Day Avg. Volume1,707,841
30 Day Avg. Volume1,596,628
Financial Highlights & Ratios
PEG Ratio0.03
Price to Book (P/B)-3.61
Price to Sales (P/S)0.54
P/FCF Ratio2.80
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$5.67Price Target Upside53.99% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering7
EPS Forecast (FY)0.37
Revenue Forecast (FY)$2.78B
Playtika Holding Business Overview & Revenue Model
Company Description
Playtika Holding Corp. specializes in the global development of mobile games, with its reach extending throughout the United States, Europe, the Middle East, Africa, and the Asia Pacific region. The company manages a varied collection of casual an...
How the Company Makes Money
Playtika primarily makes money through in-app purchases (IAP) in its free-to-play mobile games. Players download and play the games at no upfront cost, and a portion of users spend money on virtual goods (e.g., virtual currency, chips/coins, boost...
Playtika Holding Earnings Call Summary
Earnings Call Date:Aug 06, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Positive
The call presents a predominantly positive operational and financial story: strong margin recovery (adjusted EBITDA margin up to 28.2%), rapid DTC expansion (+63.1% YoY and 39.3% of revenue), clear evidence of durable titles (Disney Solitaire scaling with reduced UA spend, Slotomania stabilization), and Super Play turning EBITDA positive. Offsetting these positives are measurable near-term headwinds: front-loaded user-acquisition spending will mechanically reduce sequential revenue in H2 (Super Play marketing down sharply), Bingo Blitz experienced notable declines driven by cohort mix changes, user engagement metrics (DAU and ADPU counts) declined, and management is taking a conservative stance on finishing the year toward the lower end of guidance due to observed consumer softness. On balance, the call emphasizes execution, profitability, and durable monetization while acknowledging near-term pacing and macro risks.Positive Updates
Adjusted EBITDA Margin Recovery
Adjusted EBITDA of $206.1M for Q2 with an adjusted EBITDA margin of 28.2%, up from 16.8% in Q1, reflecting margin recovery as marketing spend stepped down.
Negative Updates
Guidance Toward Lower End of Range
Management is maintaining full-year revenue and adjusted EBITDA ranges but expects to finish toward the lower end of both ranges due to deliberate spend timing and consumer softness.
Read all updates
Q2-2026 Updates
Positive
Negative
Adjusted EBITDA Margin Recovery
Adjusted EBITDA of $206.1M for Q2 with an adjusted EBITDA margin of 28.2%, up from 16.8% in Q1, reflecting margin recovery as marketing spend stepped down.
Read all positive updates
Company Guidance
Playtika reaffirmed its full‑year revenue and adjusted EBITDA ranges but said it now expects to finish toward the lower end of both ranges, driven by two factors: a deliberate front‑loaded user‑acquisition cadence (Super Play marketing is being reduced roughly 70% in H2 vs H1, with the largest step in Q3) that will cause sequential H2 revenue declines despite year‑over‑year growth, and softer consumer demand observed mid‑Q2 tied to inflation. In Q2 the company reported total revenue of $731.1M (down 1.8% sequentially, up 5.0% YoY), adjusted EBITDA of $206.1M (28.2% margin, vs. 16.8% in Q1), net income of $48M and adjusted net income of $53.6M; DTC revenue was $286.9M (39.3% of revenue, down 1.7% seq, up 63.1% YoY). Top title results: Bingo Blitz $145.1M (‑5.6% seq, ‑9.5% YoY), Disney Solitaire $142.4M (+15.5% seq, +288.6% YoY) and June’s Journey $74.7M (‑1.7% seq, +8.1% YoY). Other Q2 metrics: ADPUs 367k (‑5.2% seq, ‑2.9% YoY), ADAs 8.0M (‑7.0% seq, ‑9.1% YoY), ARPDAU +7.4% seq / +16.1% YoY; cost of revenue $192.9M (‑1.5% YoY), R&D $96.4M (‑15.8% YoY), sales & marketing $252.6M (‑30% seq, ‑2% YoY), G&A $54.1M (reported +202.2% YoY, +2.3% YoY adjusted), cash and short‑term investments ~$438.5M, and Super Play became a positive adjusted EBITDA contributor in Q2.Playtika Holding Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
18
Very Negative
Cash Flow
56
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.83B | 2.76B | 2.55B | 2.57B | 2.62B | 2.58B |
| Gross Profit | 2.08B | 2.00B | 1.86B | 1.85B | 1.88B | 1.85B |
| EBITDA | 254.80M | 133.10M | 601.40M | 704.30M | 640.30M | 703.10M |
| Net Income | -279.70M | -206.40M | 162.20M | 235.00M | 275.30M | 308.50M |
Balance Sheet | ||||||
| Total Assets | 3.29B | 3.72B | 3.64B | 3.17B | 2.70B | 2.80B |
| Cash, Cash Equivalents and Short-Term Investments | 438.50M | 820.20M | 565.80M | 1.03B | 768.70M | 1.12B |
| Total Debt | 2.51B | 2.65B | 2.50B | 2.52B | 2.53B | 2.53B |
| Total Liabilities | 3.69B | 4.13B | 3.77B | 3.40B | 3.27B | 3.18B |
| Stockholders Equity | -399.90M | -411.40M | -131.10M | -221.50M | -568.60M | -377.70M |
Cash Flow | ||||||
| Free Cash Flow | 417.22M | 531.40M | 449.20M | 483.00M | 383.70M | 452.10M |
| Operating Cash Flow | 475.85M | 567.70M | 490.10M | 515.60M | 493.70M | 551.70M |
| Investing Cash Flow | 4.35M | -221.70M | -782.10M | -240.20M | -74.60M | -609.40M |
| Financing Cash Flow | -538.71M | -230.00M | -167.10M | -18.20M | -652.00M | 559.70M |
Playtika Holding Technical Analysis
Negative
3.68
Price Trends
3.57
Negative
3.48
Negative
3.54
Negative
Market Momentum
-0.33
Positive
29.20
Positive
6.48
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLTK, the sentiment is Negative. The current price of 3.68 is above the 20-day moving average (MA) of 3.50, above the 50-day MA of 3.57, and above the 200-day MA of 3.54, indicating a bearish trend. The MACD of -0.33 indicates Positive momentum. The RSI at 29.20 is Positive, neither overbought nor oversold. The STOCH value of 6.48 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PLTK.
Playtika Holding Risk Analysis
Playtika Holding disclosed 73 risk factors in its most recent earnings report. Playtika Holding reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Playtika Holding Peers Comparison
UnderperformOutperform
Sector (60)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
83 Outperform | $640.23M | 5.12 | 12.16% | ― | 13.67% | 17.69% | |
77 Outperform | $489.06M | 11.61 | 9.31% | ― | -1.77% | 2.50% | |
77 Outperform | $78.57B | 15.56 | 21.64% | 2.53% | 8.50% | 7.29% | |
60 Neutral | $48.67B | 4.58 | -11.27% | 4.14% | 2.83% | -41.78% | |
60 Neutral | $67.46M | -1.45 | -20.93% | ― | -13.26% | -46.97% | |
58 Neutral | $220.62M | 3.07 | -60.77% | ― | ― | ― | |
50 Neutral | $957.36M | -3.44 | 82.92% | 10.87% | 5.84% | -421.33% |
* Communication Services Sector Average
PLTK
Playtika Holding
2.51
-1.03
-29.16%
GRVY
Gravity Co
70.38
5.31
8.16%
NTES
NetEase
125.12
-2.08
-1.64%
DDI
Doubledown Interactive Co
12.92
3.45
36.43%
GDEV
Nexters
12.16
-2.56
-17.37%
MYPS
PLAYSTUDIOS
0.53
-0.39
-42.81%
Playtika Holding Corporate Events
Executive/Board ChangesShareholder Meetings
Playtika Shareholders Back Board, Auditor and Pay Policies
Positive
Jun 12, 2026
Playtika Holding Corp. held its annual meeting of stockholders on June 11, 2026, where shareholders elected all director nominees, including CEO Robert Antokol and board members Marc Beilinson, Hong Du, Dana Gross, Tian Lin and Bing Yuan, to conti...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.