BKNG Stock Chart & Stats
$3611.90
$222.00(7.33%)
At close: 4:00 PM EDT
$3611.90
$222.00(7.33%)
Day’s Range― - ―
52-Week Range$2,631.41 - $3,968.83
Previous CloseN/A
Volume375.00
Average Volume (3M)1.29K
Market Cap
$2.16T
Enterprise Value$140.43B
Total Cash (Recent Filing)$17.21B
Total Debt (Recent Filing)$20.69B
Price to Earnings (P/E)17.5
Beta-0.06
Next Earnings
Nov 03, 2026EPS Estimate
81.15Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)9.06
Shares Outstanding751,380,500
10 Day Avg. Volume618
30 Day Avg. Volume1,289
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$4,256.09Price Target Upside17.84% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering29
EPS Forecast (FY)189.85
Revenue Forecast (FY)$531.45B
Bulls Say, Bears Say
Bulls Say
Exceptional Cash GenerationBooking converts earnings into substantial cash, providing internally generated funding for technology, marketing, debt service, and shareholder returns. The close alignment between free cash flow and net income also supports earnings quality and gives the business resilience across the next several quarters.
Strong Profitability And ScaleThe company combines global marketplace scale with structurally high margins, indicating meaningful operating leverage and a durable ability to monetize travel demand. Its multi-year revenue expansion and profitability provide a strong base for continued investment and competitive positioning.
Connected Trip And AI EfficiencyGrowth in Connected Trip transactions can deepen customer engagement across travel categories, while AI-driven service-cost reductions can support margins as volume expands. Together, these initiatives improve platform economics and create longer-term efficiency and cross-selling potential.
Bears Say
Rising Leverage And Negative EquityHigher debt alongside a negative equity balance leaves Booking with a thin or deficit capital cushion and less financial flexibility than better-capitalized peers. Although cash generation is strong, leverage can constrain future investment choices and increase exposure to refinancing or downturn pressure.
Top-line Growth Is SlowingThe deceleration in revenue growth tempers the otherwise strong earnings profile and may make future margin expansion more dependent on cost control rather than demand acceleration. Sustaining growth will require continued gains in bookings, conversion, and adjacent travel categories.
Organic Traffic And Marketing PressureGreater reliance on paid marketing can raise customer-acquisition costs and pressure operating margins if bookings do not grow proportionally. At the same time, changes in third-party search and discovery platforms create a durable distribution challenge for traffic and demand generation.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $2631.41 and its highest was $3968.83 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $2.16T.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Nov 03, 2026 which is in 27 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Aug 04, 2026. The company reported $45.906 earnings per share for the quarter, beating the consensus estimate of $43.954 by $1.952.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings does not currently pay dividends.
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 81.15.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 751,380,500 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $45.906 in its last earnings report, beating expectations of $43.954. Following the earnings report the stock price went up 6.289%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in MX:BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
1
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7
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10
Analyst Consensus
Strong Buy
Average Price Target:
$4,256.09 (17.84% Upside)
$4,256.09 (17.84% Upside)
Blogger Sentiment
Bullish
MX:BKNG Sentiment 86%
Sector Average 60%
Sector Average 60%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-26.27%
12-Months-Change
Fundamentals
Return on Equity
0.97%
Trailing 12-Months
Asset Growth
-3.27%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented multiple strong operational and financial highlights: outperformance versus guidance across key metrics, double-digit adjusted EPS growth, strong free cash flow and aggressive capital returns, steady progress on Connected Trip and AI-driven efficiency gains, and an increased transformation savings target. The primary headwinds were external and largely exogenous (Middle East conflict driving airline disruption and cancellations), some slower growth in flights and rental cars, modestly higher marketing spend, and early-stage top-line benefits from AI and new referral channels. Overall, the positives—including margin expansion, robust cash generation, increased cost-savings guidance, and sustained demand in domestic and regional travel—outweigh the challenges, which are mostly external and near-term.View all MX:BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$4,256.09
▲(17.84% Upside)