BKNG Stock Chart & Stats
$3252.00
$222.00(7.33%)
At close: 4:00 PM EDT
$3252.00
$222.00(7.33%)
Day’s Range― - ―
52-Week Range$2,631.41 - $4,368.00
Previous CloseN/A
Volume375.00
Average Volume (3M)701.00
Market Cap
$2.69T
Enterprise Value$136.48K
Total Cash (Recent Filing)$16.02B
Total Debt (Recent Filing)$18.94B
Price to Earnings (P/E)26.1
Beta-0.19
Next Earnings
Aug 04, 2026EPS Estimate
42.4Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)7.63
Shares Outstanding774,878,400
10 Day Avg. Volume80
30 Day Avg. Volume701
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
$3,895.56Price Target Upside19.79% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering13
EPS Forecast (FY)182.11
Revenue Forecast (FY)$511.38B
Bulls Say, Bears Say
Bulls Say
Profitability & Cash GenerationHigh EBIT margins (~31%) and roughly $9B TTM free cash flow create durable internal funding. Consistent cash generation supports continued product investment, buybacks/dividends, and debt servicing, sustaining strategic flexibility and resilience through travel cycles.
Diversified Platform & Loyalty MomentumGrowing Connected Trip usage and stronger loyalty tiers increase cross-sell, retention, and repeat bookings. Higher adoption of loyalty and bundled transactions structurally raises customer lifetime value and supports margin expansion via higher-margin merchant and ancillary mixes over time.
Liquidity & Capital AllocationA large cash balance (~$16.5B) plus material buybacks shows both liquidity and shareholder-focused allocation. This cushion enables opportunistic buybacks, continued product investment, and provides a buffer to absorb cyclical travel downturns without immediate capital constraints.
Bears Say
Elevated Leverage & Negative EquityHigh gross debt (~$18.9B) combined with negative shareholders' equity materially weakens the balance sheet. Negative equity reduces loss-absorption capacity, raises refinancing and covenant risks, and limits financial flexibility for large strategic moves during adverse cycles.
Slowing Cash & Revenue MomentumAlthough absolute free cash flow remains large, the marked deceleration in FCF growth signals weakening operational momentum. Slowing cash and revenue growth constrains the pace of deleveraging, reinvestment in product initiatives, and sustainable capital returns over the medium term.
Rising Marketing Costs & Demand VolatilityHigher marketing spend and rising marketing intensity imply deteriorating customer-acquisition economics. When combined with episodic cancellations and demand shocks, elevated marketing costs can pressure margins and make sustaining growth more expensive over multiple quarters.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was $2631.41 and its highest was $4368.00 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is $2.69T.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Aug 04, 2026 which is in 4 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Apr 28, 2026. The company reported $19.882 earnings per share for the quarter, beating the consensus estimate of $18.748 by $1.134.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings does not currently pay dividends.
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 42.4.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 774,878,400 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of $19.882 in its last earnings report, beating expectations of $18.748. Following the earnings report the stock price went down -1.792%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in MX:BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Moderate Buy
Average Price Target:
$3,895.56 (19.79% Upside)
$3,895.56 (19.79% Upside)
Blogger Sentiment
Bullish
MX:BKNG Sentiment 95%
Sector Average ―
Sector Average ―
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-20.81%
12-Months-Change
Fundamentals
Return on Equity
0.79%
Trailing 12-Months
Asset Growth
1.95%
Trailing 12-Months
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q1 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented a broadly positive operational and financial performance: robust top-line growth, strong adjusted EBITDA expansion, record share repurchases, progress on Connected Trip and AI initiatives, and continued U.S. and Asia momentum. However, material near-term headwinds from the Middle East conflict (elevated cancellations, transit disruptions), some marketing deleverage, and guidance uncertainty temper the outlook. On balance the company demonstrated resilience and clear strategic progress while actively managing costs and capital allocation amid geopolitical volatility.View all MX:BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
$3,895.56
▲(19.79% Upside)