Booking Holdings (BKNG) Stock Price & Analysis
BKNG Stock Chart & Stats
- Day’s Range
- MXN 2,789.00 - MXN 2,815.00
- 52-Week Range
- MXN 2,631.41 - MXN 3,938.02
- Previous Close
- MXN 2,835.04
- Volume
- 375
- Average Volume (3M)
- 1,255
- Market Cap
- MXN 2.09T
- Enterprise Value
- MXN 140.43B
- Total Cash (Recent Filing)
- MXN 17.21B
- Total Debt (Recent Filing)
- MXN 20.69B
- Price to Earnings (P/E)
- 16.3
- Beta
- -0.04
- Next Earnings
- Nov 03, 2026 (Est.)
- EPS Estimate
- 84.41
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 1.00%
Bulls Say, Bears Say
Bulls Say
Strong Profitability And Cash Generation
Booking Holdings combines substantial scale with high profitability and strong conversion of earnings into cash. This supports ongoing investment in its platforms, resilience through demand fluctuations, and financial capacity to fund shareholder returns while maintaining a durable operating model.
Scaled, Diversified Travel Marketplace
The portfolio gives Booking Holdings broad consumer reach across multiple travel categories and geographies. Its marketplace model can cross-sell services, deepen supplier relationships and increase customer engagement, supporting durable competitive positioning beyond any single brand or travel vertical.
Efficiency And Connected-trip Progress
Connected Trip growth can increase the value of each customer relationship by linking more travel needs within the platform. At the same time, AI-enabled service efficiencies may support margin durability, provided savings scale while customer satisfaction remains high.
Bears Say
Highly Leveraged Balance Sheet
Rising debt alongside negative equity leaves Booking Holdings with a thin or deficit equity cushion and less financial flexibility than better-capitalized peers. Although cash generation is strong, leverage can constrain investment choices and increase sensitivity to prolonged operating weakness or refinancing needs.
Recent Revenue Growth Is Moderating
The deceleration in reported revenue growth tempers the otherwise strong earnings profile and suggests the company is moving from rapid recovery and expansion toward a slower growth phase. Sustained moderation could reduce operating leverage and make future profit growth more dependent on cost savings.
Organic Traffic And Marketing Efficiency Pressure
Dependence on paid marketing and third-party discovery channels can raise the cost of acquiring and retaining travel customers. If SEO changes continue to reduce organic reach, Booking Holdings may need to spend more to defend demand, creating a structural risk to margins and customer acquisition efficiency.
Booking Holdings News
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Booking Holdings Stock Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumercyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel
- Employees
- 25,550
- Website
- www.bookingholdings.com
- Address
- 800 Connecticut Avenue, Norwalk, CT, 06854, US
Booking Holdings (BKNG) Earnings & Revenues
BKNG Company Deck
BKNG Earnings Call
Earnings Call SentimentPositive
The call presented multiple strong operational and financial highlights: outperformance versus guidance across key metrics, double-digit adjusted EPS growth, strong free cash flow and aggressive capital returns, steady progress on Connected Trip and AI-driven efficiency gains, and an increased transformation savings target. The primary headwinds were external and largely exogenous (Middle East conflict driving airline disruption and cancellations), some slower growth in flights and rental cars, modestly higher marketing spend, and early-stage top-line benefits from AI and new referral channels. Overall, the positives—including margin expansion, robust cash generation, increased cost-savings guidance, and sustained demand in domestic and regional travel—outweigh the challenges, which are mostly external and near-term.
View all MX:BKNG earnings summariesBKNG Net sales Breakdown
- 29.60% Agency revenues
- 65.96% Merchant revenues
- 4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 5 | 3 | 14 |
| Technical Analysis | 5 | 3 | 2 |
| Moving Averages | 0 | 0 | 12 |









