Revenue Growth and Financial Performance
Marti Technologies is on track to nearly double its revenue from $18.7 million in 2024 to $34 million in 2025. The company reported a 70% increase in revenue for the first half of 2025 compared to the same period in 2024, primarily due to the monetization of its ride-hailing service.
Expansion of Ride-Hailing Services
Marti expanded its ride-hailing services to 6 new metropolitan areas, now covering 10 cities that represent approximately half of Türkiye’s population and nearly 2/3 of its GDP.
Growth in User Base and Engagement
The number of unique ride-hailing riders grew 107% year-over-year, and the number of registered ride-hailing drivers grew by 92% year-over-year. The company's app redesign led to a 2% increase in the conversion rate and improved user engagement, with weekly and monthly active users increasing by 16% and 12%, respectively.
Operational Efficiency Improvements
Marti reduced its cost of revenues by 25% and improved its gross profit margin by 49% in the first half of 2025 compared to the same period last year.
Market Leadership and Strategic Positioning
Marti is the #1 urban mobility app on both iOS and Android app stores in Türkiye and is the largest electric vehicle operator in the country. The company maintained its position as the clear market leader in Türkiye's urban mobility market.