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Marcus Corp. (MCS)
NYSE:MCS

Marcus (MCS) AI Stock Analysis

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Marcus

(NYSE:MCS)

Rating:59Neutral
Price Target:
$17.50
▲( 3.43% Upside)
Marcus Corporation's overall stock score reflects a company with growth potential and operational improvements underscored by revenue growth and strategic incentives. However, profitability challenges, valuation issues, and mixed technical indicators weigh on the stock's attractiveness. The company's resilience and strategic initiatives provide optimism, but sustained improvement in profitability and cost management is crucial for a better outlook.
Positive Factors
Film Slate
The 2Q slate is exceptionally strong with A Minecraft Movie, with upcoming titles including Sinners, Thunderbolts, Mission Impossible, How to Train Your Dragon, and F1.
Financial Position
The stock is trading at a forward 5.5x EV to AEBITDA, nearly half its normal multiple, is driving cash flow, pays a dividend, has a share repurchase plan, a notable catalyst in the upcoming film slate, and a proven defensive profile in economic downturns.
Hotel Demand
Hotel demand remains supportive, with group and business travel continuing to improve.
Negative Factors
Film Costs
Elevated film costs and labor drag are expected to pressure concession margin as staffing expenses were misaligned with actual delivered attendance.
Film Revenue Pressure
The extra revenue contribution from the extended quarter likely came at a cost. Much of the performance was driven by holdover titles from the 2024 holiday season, which carry elevated film rental terms and are expected to meaningfully pressure film gross margin.
Theatrical Segment Challenges
Marcus's theatrical segment likely faced a tough 1Q, with flat to down admissions and pressured margins driven by elevated film rental costs from holiday holdovers and labor inefficiencies tied to the surprise collapse of Snow White.

Marcus (MCS) vs. SPDR S&P 500 ETF (SPY)

Marcus Business Overview & Revenue Model

Company DescriptionMarcus (MCS) is a financial services platform operating under Goldman Sachs, offering a range of consumer financial products including savings accounts, personal loans, and investment services. The company aims to simplify personal finance management by providing accessible and user-friendly digital tools that cater to the needs of individual consumers.
How the Company Makes MoneyMarcus makes money primarily through interest income from its lending products, such as personal loans and savings accounts. The company charges interest on the loans it provides to customers, which constitutes a significant portion of its revenue. Additionally, Marcus earns money through the management of investment accounts and the fees associated with these services. The platform also benefits from partnerships with other financial technology companies, enhancing its product offerings and expanding its customer base. The combination of interest income, service fees, and strategic partnerships forms the core of Marcus's revenue model.

Marcus Financial Statement Overview

Summary
Marcus shows strong revenue recovery post-2020 with a solid gross profit margin. However, profitability is a concern with a negative net profit margin, and cash flow is under pressure due to high capital expenditures. The balance sheet is stable with reduced leverage but significant debt remains a risk.
Income Statement
75
Positive
Marcus has shown a steady recovery in revenue from a low point in 2020, achieving a TTM revenue of $735.56 million, up from $237.69 million in 2020. The gross profit margin for TTM is approximately 57.28%, which is strong. However, the net profit margin for the TTM is negative at -1.06%, indicating issues in achieving profitability. The EBIT and EBITDA margins are 2.26% and 9.96% respectively, showing improvement but still indicating operational challenges.
Balance Sheet
70
Positive
The balance sheet shows a favorable equity ratio of 100% due to total liabilities being equal to stockholders' equity, indicating no leverage pressure. The debt-to-equity ratio has decreased over the years, but the current total debt remains significant at $398.85 million. The return on equity is not calculable for TTM due to negative net income, indicating profitability issues despite solid asset management.
Cash Flow
65
Positive
Operating cash flow remains robust at $103.94 million, but free cash flow has declined to $24.73 million in the TTM, showing stress from increased capital expenditures. The operating cash flow to net income ratio is positive, indicating good cash generation from operations. However, the free cash flow to net income ratio is strained due to negative net income.
Breakdown
Dec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income StatementTotal Revenue
735.56M729.58M677.39M458.24M237.69M
Gross Profit
327.84M323.96M257.39M183.74M51.14M
EBIT
16.17M33.93M8.31M-38.29M-153.75M
EBITDA
68.72M101.67M74.53M31.84M-104.47M
Net Income Common Stockholders
-7.79M14.79M-9.10M-43.29M-124.87M
Balance SheetCash, Cash Equivalents and Short-Term Investments
40.84M60.95M21.70M17.66M6.75M
Total Assets
1.04B1.07B1.06B1.19B1.25B
Total Debt
352.63M379.06M407.77M515.10M563.47M
Net Debt
311.79M323.47M386.07M497.44M556.72M
Total Liabilities
579.66M593.93M607.68M734.75M755.46M
Stockholders Equity
464.87M471.17M456.92M453.61M498.72M
Cash FlowFree Cash Flow
24.73M63.85M56.37M29.17M-89.92M
Operating Cash Flow
103.94M102.63M93.21M46.25M-68.55M
Investing Cash Flow
-81.90M-36.75M-346.00K10.88M-12.07M
Financing Cash Flow
-37.30M-30.55M-92.41M-47.17M69.10M

Marcus Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price16.92
Price Trends
50DMA
16.58
Positive
100DMA
18.30
Negative
200DMA
17.88
Negative
Market Momentum
MACD
0.09
Negative
RSI
51.89
Neutral
STOCH
20.47
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MCS, the sentiment is Neutral. The current price of 16.92 is above the 20-day moving average (MA) of 16.80, above the 50-day MA of 16.58, and below the 200-day MA of 17.88, indicating a neutral trend. The MACD of 0.09 indicates Negative momentum. The RSI at 51.89 is Neutral, neither overbought nor oversold. The STOCH value of 20.47 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for MCS.

Marcus Risk Analysis

Marcus disclosed 29 risk factors in its most recent earnings report. Marcus reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Marcus Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
CNCNK
74
Outperform
$3.73B21.4271.46%0.25%-0.80%13.07%
60
Neutral
$14.21B6.47-3.76%3.69%2.48%-35.46%
MCMCS
59
Neutral
$517.74M-2.83%1.69%4.18%-207.46%
58
Neutral
$1.35B-14.67%29.49%-184.23%
AMAMC
55
Neutral
$1.40B20.03%-5.43%26.07%
55
Neutral
$281.69M13.94-25.83%-8.14%-258.98%
RDRDI
49
Neutral
$45.12M-540.12%-7.36%18.52%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MCS
Marcus
16.92
6.22
58.13%
AMCX
AMC Networks
6.27
-10.16
-61.84%
CNK
Cinemark Holdings
32.44
14.62
82.04%
AMC
AMC Entertainment
3.24
-1.60
-33.06%
RDI
Reading International
1.35
-0.28
-17.18%
SPHR
Sphere Entertainment
37.59
2.12
5.98%

Marcus Earnings Call Summary

Earnings Call Date:May 06, 2025
(Q1-2025)
|
% Change Since: 3.23%|
Next Earnings Date:Jul 30, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed outlook for Marcus Corporation. While there were positive aspects such as revenue growth in both divisions, a strong April for theaters, and a robust balance sheet, challenges included an operating loss in the theater division, occupancy impacts from hotel renovations, and increased costs affecting profitability. The positive outlook for the summer movie season and strategic capital returns to shareholders provide some optimism.
Q1-2025 Updates
Positive Updates
Revenue Growth in Both Divisions
Consolidated revenues increased by $10.2 million or 7.4% compared to the prior year, reaching $148.8 million. This growth was observed in both the theaters and hotels divisions.
Positive April and Summer Outlook for Theaters
April saw a turnaround with several films exceeding expectations, contributing to a strong start for the summer movie season. The industry is up nearly 16% year-to-date through April, with upcoming major releases contributing to a positive outlook.
Hotel Division RevPAR and Revenue Growth
Hotels and resorts revenues increased by 7.2% to $61.3 million. RevPAR for comparable owned hotels grew by 1.1%, with an 8% increase in the average daily rate.
Strong Balance Sheet and Liquidity
The company ended the quarter with $12 million in cash and over $192 million in total liquidity, maintaining a debt-to-capitalization ratio of 31% and net leverage of 2x.
Successful Capital Return to Shareholders
The company repurchased approximately 424,000 shares for $7.1 million, and over the last four quarters, returned over $25 million to shareholders through dividends and share repurchases.
Negative Updates
Theater Division Operating Loss and Attendance Decrease
Operating loss for the quarter was $20.4 million, negatively impacted by increased costs. Theater attendance decreased by 8% on a straight calendar quarter basis, trailing the industry by 1.8 percentage points.
Renovation Impact on Hotel Occupancy
The Hilton Milwaukee renovation led to a 3.4 percentage point decrease in overall occupancy rate and negatively impacted RevPAR growth by nearly 4 percentage points.
Increased Costs and Decreased Adjusted EBITDA
Consolidated adjusted EBITDA was a loss of $300,000, a decrease of $2.6 million. Increased depreciation, stock-based compensation, and labor costs contributed to this decline.
Company Guidance
In the call, Marcus Corporation provided guidance for the first quarter of fiscal 2025, highlighting several key metrics. The company reported consolidated revenues of $148.8 million, an increase of $10.2 million or 7.4% from the previous year, with the theater division contributing $87.4 million, up 7.5%, and the hotels and resorts division contributing $61.3 million, up 7.2%. The favorable impact of a fiscal calendar change accounted for $9.2 million in revenue growth. However, the company faced an operating loss of $20.4 million, an improvement of $3.7 million from the prior year, partly due to increased depreciation expenses and non-cash stock-based compensation. Despite challenges, including higher film and labor costs, the theater division's adjusted EBITDA was $3.7 million, while the hotels segment achieved $1 million in adjusted EBITDA. Marcus Corporation ended the quarter with $12 million in cash and $192 million in total liquidity, maintaining a debt-to-capitalization ratio of 31% and net leverage of 2x. The company also repurchased 424,000 shares for $7.1 million, reflecting confidence in its business and commitment to returning capital to shareholders.

Marcus Corporate Events

Shareholder MeetingsBusiness Operations and Strategy
Marcus Approves 2025 Omnibus Incentive Plan
Positive
May 12, 2025

On May 7, 2025, The Marcus Corporation’s 2025 Omnibus Incentive Plan became effective following shareholder approval at the annual meeting. This plan allows for equity and cash incentive awards, including the issuance of up to 2,000,000 shares of common stock. The plan’s approval impacts the company’s operations by enabling it to offer substantial incentives to employees, potentially enhancing employee retention and aligning their interests with those of shareholders.

The most recent analyst rating on (MCS) stock is a Buy with a $27.00 price target. To see the full list of analyst forecasts on Marcus stock, see the MCS Stock Forecast page.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.