Market ShareMcDonald's is positioned for market share gains with likely benefits from an increased focus on everyday value, menu innovation, marketing, and digital gains.
Promotional SuccessThe MONOPOLY game will return to the U.S., which is expected to be positively received and could boost app downloads and rewards membership.
Sales TrendsGuidance for sequential improvement in same store sales trends helps inspire confidence that MCD is not as impacted by a softening macro as the remainder of the industry.