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Kohl's (KSS)
NYSE:KSS
KSS Analyst Ratings
Moderate Sell
1 Buy
5 Hold
6 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
KSS Stock 12 Month Forecast
Average Price Target
$12.66
▼(-26.74% Downside)
| Highest Price Target$19.00 | Average Price Target$12.66 | Lowest Price Target$4.50 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Citi
$16→$19
Hold
9.95%
Upside
Reiterated
09/22/25
Morgan Stanley
$5→$9
Sell
-47.92%
Downside
Reiterated
09/18/25
Robert W. Baird
$15→$17
Hold
-1.62%
Downside
Reiterated
09/17/25
TR | OpenAI - 4o
$17.5
Buy
1.27%
Upside
Reiterated
08/29/25
AI Generated ArticleAI Generated Article
TD Cowen
$8→$17
Hold
-1.62%
Downside
Reiterated
08/28/25
Kohl's Hold Rating: Balancing Positive Signs with Ongoing Challenges and Strategic RisksWe closely monitor a return to growth (which could potentially happen as early as next year) as product and store changes are a work-in-progress given the reality of lead times. Also, the low and middle-income customer faces continued pressure and KSS core customers are spending dollars elsewhere. Other risk factors include share losses in kids product, particularly younger kids; other income guide -13-14% in FY25 (implying high-teens to low-twenties% declines in 2H), yielding the dynamic of ~$720mm vs. overall EBIT of ~$400mm. The retail business relies on credit card-related income to achieve profitability, and with expected credit card revenue declines in FY25, profitability risks remain.
Evercore ISI
$8→$13
Hold
-24.77%
Downside
Reiterated
08/28/25
UBS
$4→$4.5
Sell
-73.96%
Downside
Reiterated
08/28/25
Bank of America Securities
$7→$8.4
Sell
-51.39%
Downside
Reiterated
08/28/25
J.P. Morgan
$10→$11
Sell
-36.34%
Downside
Reiterated
08/28/25
Goldman Sachs
$7→$11
Sell
-36.34%
Downside
Reiterated
08/28/25
Telsey Advisory
$9→$16
Hold
-7.41%
Downside
Reiterated
08/28/25
Barclays
$5→$8
Sell
-53.70%
Downside
Reiterated
08/28/25
Gordon Haskett Capital Corporation
$18
Buy
4.17%
Upside
Upgraded
08/27/25
Unknown Analyst
Argus ResearchNot Ranked
Argus Research
$4
Sell
-76.85%
Downside
Initiated
04/28/25
Barclays initiates Kohl’s underweight target $4.
Jefferies
$15→$12
Hold
-30.56%
Downside
Reiterated
02/04/25
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Citi
$16→$19
Hold
9.95%
Upside
Reiterated
09/22/25
Morgan Stanley
$5→$9
Sell
-47.92%
Downside
Reiterated
09/18/25
Robert W. Baird
$15→$17
Hold
-1.62%
Downside
Reiterated
09/17/25
TR | OpenAI - 4o
$17.5
Buy
1.27%
Upside
Reiterated
08/29/25
AI Generated ArticleAI Generated Article
TD Cowen
$8→$17
Hold
-1.62%
Downside
Reiterated
08/28/25
Kohl's Hold Rating: Balancing Positive Signs with Ongoing Challenges and Strategic RisksWe closely monitor a return to growth (which could potentially happen as early as next year) as product and store changes are a work-in-progress given the reality of lead times. Also, the low and middle-income customer faces continued pressure and KSS core customers are spending dollars elsewhere. Other risk factors include share losses in kids product, particularly younger kids; other income guide -13-14% in FY25 (implying high-teens to low-twenties% declines in 2H), yielding the dynamic of ~$720mm vs. overall EBIT of ~$400mm. The retail business relies on credit card-related income to achieve profitability, and with expected credit card revenue declines in FY25, profitability risks remain.
Evercore ISI
$8→$13
Hold
-24.77%
Downside
Reiterated
08/28/25
UBS
$4→$4.5
Sell
-73.96%
Downside
Reiterated
08/28/25
Bank of America Securities
$7→$8.4
Sell
-51.39%
Downside
Reiterated
08/28/25
J.P. Morgan
$10→$11
Sell
-36.34%
Downside
Reiterated
08/28/25
Goldman Sachs
$7→$11
Sell
-36.34%
Downside
Reiterated
08/28/25
Telsey Advisory
$9→$16
Hold
-7.41%
Downside
Reiterated
08/28/25
Barclays
$5→$8
Sell
-53.70%
Downside
Reiterated
08/28/25
Gordon Haskett Capital Corporation
$18
Buy
4.17%
Upside
Upgraded
08/27/25
Unknown Analyst
Argus ResearchNot Ranked
Argus Research
$4
Sell
-76.85%
Downside
Initiated
04/28/25
Barclays initiates Kohl’s underweight target $4.
Jefferies
$15→$12
Hold
-30.56%
Downside
Reiterated
02/04/25
Best Analysts Covering Kohl's
1 Month
xxx
Success Rate
6/11 ratings generated profit
Average Return
+5.67%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 54.55% of your transactions generating a profit, with an average return of +5.67% per trade.
3 Months
xxx
Success Rate
9/11 ratings generated profit
Average Return
+6.45%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 81.82% of your transactions generating a profit, with an average return of +6.45% per trade.
1 Year
Success Rate
6/11 ratings generated profit
Average Return
+2.35%
upgraded a buy rating 29 days ago
Copying Charles Grom's trades and holding each position for 1 Year would result in 54.55% of your transactions generating a profit, with an average return of +2.35% per trade.
2 Years
xxx
Success Rate
7/11 ratings generated profit
Average Return
-19.08%
reiterated a xxx
rating 7 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 63.64% of your transactions generating a profit, with an average return of -19.08% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
KSS Analyst Recommendation Trends
Rating
May 25
Jun 25
Jul 25
Aug 25
Sep 25
Strong Buy
0
0
0
0
0
Buy
0
0
0
2
2
Hold
26
20
23
21
21
Sell
17
13
10
7
7
Strong Sell
1
1
2
3
3
total
44
34
35
33
33
Each month's total comprises the sum of three months' worth of ratings.
KSS Financial Forecast
KSS Stock Forecast FAQ
What is KSS’s average 12-month price target, according to analysts?
Based on analyst ratings, Kohl's’s 12-month average price target is 12.66.
What is KSS’s upside potential, based on the analysts’ average price target?
Currently there's no upside potential for KSS, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is KSS a Buy, Sell or Hold?
Kohl's has a consensus rating of Moderate Sell which is based on 1 buy ratings, 5 hold ratings and 6 sell ratings.
What is Kohl's’s price target?
The average price target for Kohl's is 12.66. This is based on 12 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $19.00 ,the lowest forecast is $4.50. The average price target represents -26.74% Decrease from the current price of $17.28.
The highest analyst price target is $19.00 ,the lowest forecast is $4.50. The average price target represents -26.74% Decrease from the current price of $17.28.
What do analysts say about Kohl's?
Kohl's’s analyst rating consensus is a Moderate Sell. This is based on the ratings of 12 Wall Streets Analysts.
How can I buy shares of KSS?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.