1BKNG Stock Chart & Stats
€177.35
€4.60(2.91%)
At close: 4:00 PM EDT
€177.35
€4.60(2.91%)
Day’s Range― - ―
52-Week Range€87.52 - €264.00
Previous CloseN/A
Volume8.00
Average Volume (3M)107.00
Market Cap
€105.95B
Enterprise Value€140.43B
Total Cash (Recent Filing)€17.21B
Total Debt (Recent Filing)€20.69B
Price to Earnings (P/E)17.5
Beta0.46
Next Earnings
Nov 03, 2026Next Dividend Ex-DateN/A
Dividend YieldN/A
Share Statistics
EPS (TTM)9.06
Shares Outstanding751,380,500
10 Day Avg. Volume42
30 Day Avg. Volume107
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€208.10Price Target Upside17.34% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering27
EPS Forecast (FY)9.31
Revenue Forecast (FY)€26.04B
Bulls Say, Bears Say
Bulls Say
Strong Cash GenerationBooking converts substantial earnings into cash, giving it internal funding capacity for technology, marketing, product development and shareholder returns. Strong and growing free cash flow also provides resilience across travel cycles, although leverage means some cash remains important for balance-sheet support.
High Profitability And ScaleLarge scale and structurally high margins indicate a powerful digital marketplace model with meaningful operating leverage. The multi-year revenue expansion supports durable brand reach and earnings capacity, while profitability gives Booking resources to invest in growth and defend its market position.
Growing Connected-trip EcosystemRising Connected Trip adoption and a larger merchant mix deepen customer engagement across travel categories while improving transaction integration. Over time, this can increase cross-selling, strengthen platform economics and make Booking more useful to travelers and suppliers.
Bears Say
Weak Capital StructureHigher debt combined with negative equity leaves Booking with a thin or deficit equity cushion and less financial flexibility than better-capitalized peers. Strong cash generation helps, but leverage can constrain investment choices and increase vulnerability if travel demand or cash conversion weakens.
SEO And Referral-channel PressureChanges in search presentation and referral behavior could make customer acquisition less predictable and increase reliance on paid marketing. If organic discovery remains pressured, Booking may face sustained traffic-cost inflation and weaker efficiency in reaching travelers through established channels.
European Regulatory InvestigationThe investigation creates a structural compliance risk for Booking.com’s core marketplace, particularly around user protection and advertising transparency. Potential remediation could require process changes, technology spending or altered ranking practices, with possible effects on trust and platform economics.
Booking Holdings News
1BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was €87.52 and its highest was €264.00 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is €105.95B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Nov 03, 2026 which is in 11 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Aug 04, 2026. The company reported €2.266 earnings per share for the quarter, beating the consensus estimate of €2.169 by €0.096.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings does not currently pay dividends.
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 4.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 751,380,500 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of €2.266 in its last earnings report, beating expectations of €2.169. Following the earnings report the stock price went up 6.012%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in IT:1BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Neutral
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
€208.10 (17.34% Upside)
€208.10 (17.34% Upside)
Blogger Sentiment
Bullish
IT:1BKNG Sentiment 83%
Sector Average 60%
Sector Average 60%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-24.40%
12-Months-Change
Fundamentals
Return on Equity
-96.70%
Trailing 12-Months
Asset Growth
-3.27%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
1BKNG Company Deck
1BKNG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented multiple strong operational and financial highlights: outperformance versus guidance across key metrics, double-digit adjusted EPS growth, strong free cash flow and aggressive capital returns, steady progress on Connected Trip and AI-driven efficiency gains, and an increased transformation savings target. The primary headwinds were external and largely exogenous (Middle East conflict driving airline disruption and cancellations), some slower growth in flights and rental cars, modestly higher marketing spend, and early-stage top-line benefits from AI and new referral channels. Overall, the positives—including margin expansion, robust cash generation, increased cost-savings guidance, and sustained demand in domestic and regional travel—outweigh the challenges, which are mostly external and near-term.View all IT:1BKNG earnings summaries1BKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues

1BKNG Stock 12 Month Forecast
All Analysts
Top Analysts
Average Price Target
€208.10
▲(17.34% Upside)
Technical Analysis
1 Day
3 Days
1 Week
1 Month








