Brand Perception And StrategyUnder Armour's brand in the U.S. has become too promotional with an over-saturation of moderately priced product and a lack of compelling marketing.
Financial GuidanceManagement is expected to issue below consensus F25 guidance due to weaker sales, particularly in North America.
Leadership And Strategy ConcernsCEO Stephanie Linnartz is leaving abruptly with founder Kevin Plank returning as President/CEO, which could raise near-term concerns regarding the contributing factors and current strategies.