Geographical DiversityPernod Ricard has a broad geographical footprint which allows it to weather challenging conditions in key markets like the US and China.
Market ExpansionPernod Ricard has established a strong presence beyond the US and China, with double-digit growth from 2019 to 2024 in Brazil, Poland, Turkey, and Japan.
Strategic GrowthThe company is focusing on expanding Absolut, Olmeca, and Jameson in China, which are gaining traction as consumers shift toward spirit cocktails and by-the-glass purchases.