International Sales Growth
Double-digit percent sales growth in Europe direct business and sustained momentum in international markets highlight the growth potential of the Columbia brand.
Successful Product Launches
The launch of the Amaze Puff jacket and ROC pants received positive early sell-through, indicating strong market reception.
Increased Engagement and Brand Revitalization
The 'Engineered for Whatever' campaign was positively received, with millions of consumers engaged since the launch.
SOREL and prAna Brand Growth
SOREL net sales increased by 10% and prAna net sales increased by 6% in the quarter, showing positive momentum for these brands.
Columbia China Award Recognition
Columbia China received an award from the prestigious ROI Festival as one of the most creative and influential businesses in the Asia region.