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Salesforce (CRM) AI Stock Analysis

CRM

Salesforce

(NYSE:CRM)

Select Model
Rating:82Outperform
Price Target:$281.00▲(21.49% Upside)
Action:reiterated
Date:10/20/26

The score is driven primarily by strong financial performance (high margins and very robust free-cash-flow generation) and a constructive earnings-call outlook with raised guidance and accelerating AI/Agentforce adoption signals. Technicals also support the view with the stock trading above major moving averages, while valuation is only moderately supportive due to a mid-20s P/E and a low dividend yield.

Positive Factors
AI and recurring-revenue expansionSalesforce is converting its subscription platform into a broader recurring-revenue engine through Agentforce, Data 360 and consumption-based usage. Strong cRPO, AI ARR and usage growth indicate expanding customer commitments and create durable cross-sell potential across its integrated cloud portfolio.
Negative Factors
Revenue growth decelerationThe sharp slowdown in reported revenue growth weakens the company’s near-term growth-quality profile despite strong margins and cash flow. Sustaining durable expansion will require Salesforce to translate AI adoption, additional cloud usage and consumption pricing into material incremental revenue.

Salesforce Key Performance Indicators (KPIs)

Revenue by GeographyBreaks down where Salesforce earns its money across regions, revealing dependence on the U.S. versus international markets, exposure to currency and economic cycles, and where the biggest growth opportunities or concentration risks lie.

$0.00$2.50B$5.00B$7.50B$10.00BMar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26
Chart Insights

Americas remains the revenue backbone, but EMEA and APAC have been growing faster percentage-wise—late‑2025 jumps narrowed the gap, reflecting outsized large‑deal wins and rapid adoption of AI/agentic products internationally. The small QoQ softening in early‑2026 looks like timing volatility (Informatica on‑prem licenses) and seasonality rather than demand loss. Management’s CRPO and subscription guidance (mid‑teens backlog growth, ~11% S&S CC) supports continued international momentum, though license timing and the ASR‑funded debt create near‑term cash‑flow and earnings volatility to monitor.

Data provided by:The Fly

Salesforce (CRM) vs. SPDR S&P 500 ETF (SPY)

-50%-40%-30%-20%-10%0%10%20%CRM-9.17%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$188.61B
Dividend Yield
0.76%
Average Volume (3M)
11.86M
Price to Earnings (P/E)
20.8
Beta (1Y)
1.09
Revenue Growth
11.23%
EPS Growth
58.19%
Country
US
Employees
83,334
Sector
Technology
Sector Strength
61
Industry
Software - Application

Salesforce Business Overview & Revenue Model

Company Description

Salesforce, Inc. is a leading provider of customer relationship management (CRM) solutions, dedicated to connecting businesses and their clientele on a global scale. At its core, the Customer 360 platform empowers organizations to create seamless, in...

How the Company Makes Money

Salesforce primarily makes money by selling cloud software subscriptions, typically priced per user (or by usage/feature tiers) and billed on multi-month or annual contracts. Subscription revenue comes from its CRM and related cloud offerings (e.g.,...

Salesforce Earnings Call Summary

Earnings Call Date:Aug 25, 2026(Q2-2027)|% Change Since:12.69%|Next Earnings Date:Dec 01, 2026
Earnings Call SentimentPositive

The call presented broad, measurable commercial and operational progress across revenue, cash flow, AI/Agentforce adoption, Slack momentum and large customer wins. Management raised FY guidance and highlighted accelerating consumption metrics (cRPO, AWUs, Agentforce ARR) and improving contract economics. Challenges cited were concentrated in license revenue volatility, early-stage monetization of headless offerings, and pockets of uneven marketing recovery and adoption — but these are outweighed by the magnitude of adoption and monetization opportunities (flexible pricing, packaged agents, major contracts like the U.S. Army). Overall, highlights significantly outweigh lowlights, signaling constructive momentum as Salesforce transitions to agentic, headless and multi-surface delivery.

Positive Updates

Strong Quarterly Revenue and Subscription Performance
Q2 revenue of $11.35B, up 11% year-over-year; subscription and support revenue $10.82B, up 12% nominal (11% in constant currency), above the high end of guidance.

Negative Updates

License Revenue Headwinds and Volatility
Management noted ongoing license revenue headwinds and volatility in integration and analytics license lines, partially offsetting strength in Slack, Agentforce and Data 360.

Company Guidance

Management raised FY‑27 revenue guidance by about $300 million in constant currency (roughly $100M organic plus ~$200M expected from the anticipated Contentful and Fin closings) to $46.1–$46.4 billion (now including a ~$100M FX headwind), held non‑GAAP operating margin at ~34.3% and updated GAAP operating margin to ~20.1%, and expects operating and free cash flow to grow ~4–5% year‑over‑year; they guided Q3 revenue to $11.42–$11.50 billion (≈11–12% CC growth) with Q3 cRPO growth of ~14% YoY CC. These targets follow Q2 results of $11.35B revenue (+11% YoY), subscription & support $10.82B (+12% YoY nominal, +11% CC), cRPO $33.5B (+14% CC), and $1.1B free cash flow (+81% YoY), and lean on strong AI/consumption momentum (Agentforce ARR $1.5B, AI/data ARR near $4B, 3.2B AWUs in Q2 up 97% Q/Q, Slackbot 1M active users up 150% Q/Q, agentic calls ~6x, and A1E/A4X bookings more than doubled Q/Q).

Salesforce Financial Statement Overview

Summary

Strong and improving profitability (TTM gross margin ~77%, net margin ~22%, EBIT margin ~18%) and excellent free cash flow generation (~$15.2B TTM with ~96% conversion vs net income). The main offset is slower recent revenue growth (TTM ~2.6%), which reduces the overall growth-quality profile; balance sheet is generally healthy but leverage trends appear somewhat mixed across periods.

Income Statement

86Very Positive

Balance Sheet

78Positive

Cash Flow

90Very Positive
Financial statement breakdown
BreakdownTTMJan 2026Jan 2025Jan 2024Jan 2023Jan 2022
Income Statement
Total Revenue43.94B41.52B37.90B34.86B31.35B26.49B
Gross Profit33.96B32.26B29.25B26.32B22.99B19.47B
EBITDA16.77B13.15B11.14B9.96B5.64B5.05B
Net Income9.66B7.46B6.20B4.14B208.00M1.44B
Balance Sheet
Total Assets109.62B112.31B102.93B99.82B98.85B95.21B
Cash, Cash Equivalents and Short-Term Investments11.40B9.56B14.03B14.19B12.51B10.54B
Total Debt41.74B17.18B11.39B12.59B14.09B13.98B
Total Liabilities71.24B53.16B41.76B40.18B40.49B37.08B
Stockholders Equity38.38B59.14B61.17B59.65B58.36B58.13B
Cash Flow
Free Cash Flow15.15B14.40B12.43B9.50B6.31B5.28B
Operating Cash Flow15.75B15.00B13.09B10.23B7.11B6.00B
Investing Cash Flow-11.57B-8.59B-3.16B-1.33B-1.99B-14.54B
Financing Cash Flow-6.20B-8.08B-9.43B-7.48B-3.56B7.84B

Salesforce Technical Analysis

Technical Analysis SentimentNegative
Last Price231.29

Price Trends

50DMA238.75Negative
100DMA206.13Positive
200DMA197.64Positive

Market Momentum

MACD1.17Positive
RSI42.41Neutral
STOCH25.06Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For CRM, the sentiment is Negative. The current price of 231.29 is below the 20-day moving average (MA) of 237.39, below the 50-day MA of 238.75, and above the 200-day MA of 197.64, indicating a neutral trend. The MACD of 1.17 indicates Positive momentum. The RSI at 42.41 is Neutral, neither overbought nor oversold. The STOCH value of 25.06 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for CRM.

Salesforce Risk Analysis

Salesforce disclosed 36 risk factors in its most recent earnings report. Salesforce reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

0 New Risks

Salesforce Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

CRM against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
CRMCRM82Outperform$188.61B20.8320.15%0.76%11.23%58.19%
ADBEADBE79Outperform$97.39B13.9462.88%―12.03%11.41%
FRSHFRSH79Outperform$3.84B22.4219.50%―15.57%―
SAPSAP77Outperform$275.46B29.8017.84%1.25%13.45%22.30%
NOWNOW73Outperform$109.11B75.0811.49%―21.82%-16.58%
Sector *61Neutral$37.18B12.37-10.20%1.83%8.50%-7.62%
HUBSHUBS58Neutral$11.71B82.997.75%―21.08%―

* Technology Sector Average

Performance Comparison

-50%-25%0%25%CRMADBESAPNOWHUBSFRSHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
CRM and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
CRMSalesforce.com229.17-29.97-11.57%
ADBEAdobe Systems Incorporated250.23-87.24-25.85%
SAPSAP SE (US)235.02-25.66-9.85%
NOWServiceNow Inc105.12-77.65-42.48%
HUBSHubSpot, Inc.234.87-259.71-52.51%
FRSHFreshworks, Inc. Class A14.723.5431.66%

Salesforce Corporate Events

Business Operations and StrategyM&A Transactions

Salesforce to Acquire Braze, Expanding AI Marketing Capabilities

Positive
Oct 20, 2026

On October 20, 2026, Salesforce announced a definitive agreement to acquire customer engagement specialist Braze for approximately $5.66 billion in enterprise value, with Braze Class A shareholders to receive $47.50 in cash per share. The deal, expec...

Business Operations and StrategyFinancial Disclosures

Salesforce Investor Day Highlights AI-Driven Growth Vision

Positive
Sep 17, 2026

On September 16, 2026, Salesforce hosted an Investor Day at Dreamforce and posted an accompanying presentation detailing its financial performance, FY27 guidance and long-term growth framework, underscoring accelerating profitable growth from $26.5 b...

Business Operations and StrategyExecutive/Board Changes

Salesforce Adopts New Executive Deferred Compensation Plan

Neutral
Sep 4, 2026

On September 2, 2026, Salesforce’s board-level Compensation Committee approved a new Executive Deferred Compensation Plan allowing executive officers and certain employees to defer significant portions of their base salary and annual performanc...

Business Operations and StrategyExecutive/Board Changes

Salesforce Announces Leadership Transition in Engineering and Success

Neutral
Aug 5, 2026

On August 5, 2026, Salesforce announced that Srini Tallapragada will step down as President and Chief Engineering and Customer Success Officer, effective August 6, 2026, and transition to the role of Special Advisor to the Chief Executive Officer thr...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 20, 2026