BKNG Stock Chart & Stats
CHF170.44
CHF8.95(6.63%)
At close: 4:00 PM EDT
CHF170.44
CHF8.95(6.63%)
Day’s Range― - ―
52-Week RangeCHF120.26 - CHF3,588.71
Previous CloseN/A
Volume3.00
Average Volume (3M)0.00
Market Cap
CHF102.02B
Enterprise ValueCHF140.43K
Total Cash (Recent Filing)CHF17.21B
Total Debt (Recent Filing)CHF20.69B
Price to Earnings (P/E)18.0
Beta-0.12
Next Earnings
Nov 04, 2026EPS Estimate
3.73Next Dividend Ex-DateN/A
Dividend Yield0.98%
Share Statistics
EPS (TTM)9.06
Shares Outstanding751,380,500
10 Day Avg. Volume1
30 Day Avg. Volume0
Financial Highlights & Ratios
PEG Ratio-6.65
Price to Book (P/B)-31.16
Price to Sales (P/S)6.46
P/FCF Ratio19.12
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
CHF196.02Price Target Upside15.01% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering29
EPS Forecast (FY)8.75
Revenue Forecast (FY)CHF24.48B
Bulls Say, Bears Say
Bulls Say
Strong Cash GenerationBooking converts earnings into substantial cash, supporting investment, shareholder returns, and resilience across travel cycles. Free cash flow closely matching net income also indicates strong earnings quality, while continued growth in cash generation strengthens the company’s ability to fund strategic initiatives.
High Profitability And ScaleThe company’s large global marketplace produces structurally high margins and significant operating scale. Revenue has risen materially over several years, and recent growth remains positive, giving Booking resources to reinforce its brands, expand products, and absorb moderate shifts in travel demand.
AI Efficiency And Ecosystem ExpansionAI is already improving operating efficiency rather than being only a future opportunity, lowering service costs while maintaining customer satisfaction. Combined with Connected Trip growth, these capabilities can deepen user engagement, broaden monetization, and improve the durability of Booking’s platform economics.
Bears Say
Rising Leverage And Negative EquityHigher debt alongside a negative equity position leaves Booking with a thin or deficit capital cushion despite strong cash generation. This reduces financial flexibility, increases exposure to refinancing and interest burdens, and may constrain how aggressively the company can pursue investment or capital returns.
Slowing Top-line MomentumThe deceleration in revenue growth suggests that Booking’s recent expansion is becoming harder to sustain at prior rates. Even with strong profitability, slower top-line progression can limit operating leverage, reduce the pace of earnings compounding, and increase reliance on efficiencies or capital returns.
Organic Traffic PressureDependence on external discovery platforms creates a durable acquisition risk because changes in search presentation can affect organic traffic and booking conversion. Emerging AI referral channels have not yet offset that pressure at scale, potentially requiring greater investment in paid marketing and direct customer engagement.
Booking Holdings News
BKNG FAQ
What was Booking Holdings’s price range in the past 12 months?
Booking Holdings lowest stock price was CHF120.26 and its highest was CHF3588.71 in the past 12 months.
What is Booking Holdings’s market cap?
Booking Holdings’s market cap is CHF102.02B.
When is Booking Holdings’s upcoming earnings report date?
Booking Holdings’s upcoming earnings report date is Nov 04, 2026 which is in 33 days.
How were Booking Holdings’s earnings last quarter?
Booking Holdings released its earnings results on Aug 04, 2026. The company reported CHF2.112 earnings per share for the quarter, beating the consensus estimate of CHF2.022 by CHF0.09.
Is Booking Holdings overvalued?
According to Wall Street analysts Booking Holdings’s price is currently Undervalued.
Does Booking Holdings pay dividends?
Booking Holdings pays a Quarterly dividend of CHF0.348 which represents an annual dividend yield of 0.98%. See more information on Booking Holdings dividends here
What is Booking Holdings’s EPS estimate?
Booking Holdings’s EPS estimate is 3.73.
How many shares outstanding does Booking Holdings have?
Booking Holdings has 751,380,500 shares outstanding.
What happened to Booking Holdings’s price movement after its last earnings report?
Booking Holdings reported an EPS of CHF2.112 in its last earnings report, beating expectations of CHF2.022. Following the earnings report the stock price went up 6.106%.
Which hedge fund is a major shareholder of Booking Holdings?
Currently, no hedge funds are holding shares in CH:BKNG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Booking Holdings Stock Smart Score
Outperform
1
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3
4
5
6
7
8
9
10
Analyst Consensus
Strong Buy
Average Price Target:
CHF196.02 (15.01% Upside)
CHF196.02 (15.01% Upside)
Blogger Sentiment
Bullish
CH:BKNG Sentiment 86%
Sector Average 59%
Sector Average 59%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Negative
20 days / 200 days
Momentum
-23.87%
12-Months-Change
Fundamentals
Return on Equity
0.98%
Trailing 12-Months
Asset Growth
-3.27%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Booking Holdings
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
BKNG Company Deck
BKNG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Positive
The call presented multiple strong operational and financial highlights: outperformance versus guidance across key metrics, double-digit adjusted EPS growth, strong free cash flow and aggressive capital returns, steady progress on Connected Trip and AI-driven efficiency gains, and an increased transformation savings target. The primary headwinds were external and largely exogenous (Middle East conflict driving airline disruption and cancellations), some slower growth in flights and rental cars, modestly higher marketing spend, and early-stage top-line benefits from AI and new referral channels. Overall, the positives—including margin expansion, robust cash generation, increased cost-savings guidance, and sustained demand in domestic and regional travel—outweigh the challenges, which are mostly external and near-term.View all CH:BKNG earnings summariesBKNG Revenue Breakdown
29.60% Agency revenues
65.96% Merchant revenues
4.44% Advertising and other revenues
BKNG Stock 12 Month Forecast
Average Price Target
CHF196.02
▲(15.01% Upside)