Stable EBIT and Improved Margin
EBIT remained stable at EUR 95 million with the EBIT margin improving by 30 basis points to 9.6%, highlighting the success of structural efficiency measures.
Gross Margin Expansion
Gross margin improved by 100 basis points to 61.2% due to efficiency gains in sourcing, lower product cost, and reduced global freight rates.
Successful Brand Initiatives
The BOSS Spring/Summer 2026 Fashion Show in Milan and the BECKHAM x BOSS collection achieved high social media engagement and promising sell-through rates.
Digital Business Growth
Digital business sales increased by 2%, supported by strong performance on hugoboss.com and sustained momentum in the digital partner business.
Free Cash Flow Increase
Free cash flow increased by 63% to EUR 66 million, driven by disciplined cost control and enhanced CapEx efficiency.