Market OpportunityThe market for BNPL services is expected to generate healthy growth, with Affirm poised to win in the expansive market through unique funding strategies and durable network effects.
Partnership StrengthAffirm Holdings is a leading provider of 'buy now, pay later' services, with strong partnerships, including Amazon and Shopify.
Profitability And GrowthAnalyst upgrades Affirm from SELL to HOLD, with a lifted target price, due to improving customer credit profile and promising GMV growth.