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Zeta Snaps Up Technology Platform and Data from Apptness

Cloud-based, data-driven marketing technology company Zeta Global Holdings Corp. (ZETA) has acquired the technology platform and data from Apptness to strengthen its identity solution and omnichannel marketing platform. The financial terms of the deal have been kept under wraps.

Apptness operates a digital survey platform with proprietary audience engagement technology that offers comprehensive capabilities to engage consumers on websites and provide publishers with new monetization opportunities.

The addition of Apptness’ platform will enhance the Zeta Marketing Platform’s capabilities. Furthermore, the acquisition will scale up and improve the Zeta Data Cloud with over 45 million additional monthly high fidelity consumer signals. (See Zeta Global stock charts on TipRanks)

Zeta’s CEO David A. Steinberg commented, “Apptness’ technology to empower publishers is second to none and we anticipate it will be accretive to Zeta from a technology, data and financial perspective.”

He further added, “We expect it will enrich our data footprint, strengthen our actionable 360° view of the consumer, and help Zeta customers achieve even stronger results.”

William Blair analyst Arjun Bhatia recently reiterated a Buy rating on the stock.

Overall, the stock commands a Strong Buy consensus rating based on 6 Buys and 2 Holds. The average Zeta Global price target of $12.58 implies 99.7% upside potential to current levels.

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