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Why Vivek Ramaswamy-Backed Strive (ASST) Stock Is Rising in Premarket Today

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U.S.-based Strive’s stock gained almost 5% in pre-market trading on Thursday.

Why Vivek Ramaswamy-Backed Strive (ASST) Stock Is Rising in Premarket Today

Shares of Strive Inc. (ASST), co-founded by billionaire and former U.S. presidential candidate Vivek Ramaswamy, are surging in pre-market today, continuing their rally from the previous session. On Wednesday, ASST stock jumped more than 16% after it increased and priced its initial public offering (IPO) of variable-rate series perpetual preferred stock (SATA) at $80 per share. The offering is designed to help the company expand its Bitcoin holdings without diluting common shareholders.

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For context, Strive Inc. was formed in September 2025 from the merger of Strive Asset Management, led by Ramaswamy, and Asset Entities. Strive Asset Management offers investment, wealth, and retirement services, while Asset Entities provides social media marketing.

More Details About the Offering

Strive has priced and increased its IPO to 2 million shares at $80 each, up from the previously planned 1.25 million shares. The offering is expected to settle on November 10, 2025, depending upon customary conditions. The company expects to generate approximately $160 million in gross proceeds before fees.

Additionally, Strive plans to use the net proceeds for general corporate purposes, including Bitcoin purchases, working capital, income-generating assets, share buybacks, debt repayment, and potential acquisitions.

Interestingly, SATA stock will pay cumulative dividends at a variable-rate based on a $100 per-share value. Monthly dividends start on December 15, 2025, with an initial annual rate of 12%. Strive can adjust the dividend rate within certain limits, aiming to keep the stock’s price between $95 and $105 per share.

What’s Happening With ASST Stock?

ASST stock has experienced significant volatility this year. It rose above $13 in mid-2025 but then fell sharply in late September after the company announced plans to register 1.28 billion new shares. Later in October, ASST stock gained over 27% in a single trading session after investors cheered the company’s push into Bitcoin.

ASST shares have swung between $0.34 and $13.42 in a 52-week range. Even with that volatility, the stock is still up more than 190% year-to-date.

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