Shares of Strive Inc. (ASST), co-founded by billionaire and former U.S. presidential candidate Vivek Ramaswamy, are surging today, continuing their winning streak from last week. On Friday, ASST stock gained over 27% to $1.10 as investors cheered the company’s bold push into Bitcoin. The company is leaning harder into its new identity as a Bitcoin-focused asset manager, and the market clearly liked the move. In pre-market trading on Monday, ASST stock is up by over 25% as of this writing.
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For context, Strive Inc. was created in September 2025 when Strive Asset Management merged with Asset Entities. Notably, Ramaswamy’s Strive Asset Management provides investment and asset management services, along with financial, retirement, and wealth planning solutions. Meanwhile, Asset Entities offered social media marketing and content delivery services.
Strive started as a digital asset company focused mainly on holding Bitcoin and other cryptocurrencies. After the merger, it now aims to grow much faster by investing in new crypto projects, striking fresh deals and expanding its role in the digital asset market.
Strive Pushes Deeper Into Crypto
Strive has become the first publicly traded asset manager to use Bitcoin as a core part of its cash strategy. The company’s main focus is to grow the amount of “Bitcoin per share” by buying digital assets and holding them on its balance sheet.
In September, Strive announced an all-stock merger with Semler Scientific (SMLR), a biotech company that already holds about 5,816 BTC worth more than $675 million. Likewise, Strive agreed to purchase True North Inc., a Bitcoin-focused media and education company tied to Strategy (MSTR). These deals are helping Strive build a stronger presence across the digital asset space.
Together, these bold moves are designed to position Strive as a major force in the growing digital asset treasury (DAT) market, where companies hold large crypto reserves to boost long-term value for shareholders.
What’s Happening With ASST Stock?
ASST stock has been on a wild ride this year. It climbed above $13 in mid-2025, then dropped sharply in late September after the company moved to register 1.28 billion new shares. Still, the latest bounce shows that investors are paying close attention to Strive’s big crypto plans.
ASST shares have swung between $0.34 and $13.42 in a 52-week range. Even with that volatility, the stock is still up more than 120 percent year-to-date.
Is ASST a Good Stock to Buy?
No major Wall Street analysts are currently covering ASST stock. Nonetheless, analysts warn that ASST stock remains a volatile option. Notably, Kaiko analyst Adam McCarthy noted that Digital Asset Treasury stocks like Strive often move four to five times more than Bitcoin. Therefore, a small 5% dip in Bitcoin could create a 20% swing in the ASST stock price.
On the other hand, some investors are leaning in despite the volatility. They see Strive as a future leader in the Bitcoin economy, using its digital assets to fuel deals, growth, and long-term value creation. Moreover, blockchain investor Ryan Watkins says that strong, well-run Bitcoin treasury companies could eventually become like the “Berkshire Hathaway” of the crypto world.