Jefferies lowered the firm’s price target on Zillow Group to $48 from $60 and keeps a Buy rating on the shares after the jury in a major class action lawsuit on agent commissions concluded yesterday that defendants conspired to inflate commissions. Major changes to compensation practices could significantly reduce buyer agents, which would force Zillow to pivot its business model, creating execution risk and potential near-term revenue headwinds, said the analyst. While the firm thinks the decision increases the chances of a ban on commission sharing and Zillow having to pivot the business model, it says the impact to Zillow’s Premier Agent business is “hard to determine at this point” given unknowns regarding a potential injunction, the pace of changes, and the company’s ability to mitigate. In addition, while a near-term headwind, it could be a long-term tailwind for Zillow as the firm thinks the U.S. market could look more like international markets, where seller agents rely on listing portals to attract potential buyers to their listings.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See the top stocks recommended by analysts >>
Read More on ZG:
- Zillow Group Reports Third-Quarter 2023 Financial Results
- Zillow options imply 8.3% move in share price post-earnings
- Zillow Group to acquire Follow Up Boss, an industry leader in customer relationship management
- Real Estate Brokerage Stocks Closed Lower on Tuesday; Here’s Why
- KC jury finds NAR, brokerages guilty of commission inflation, Housingwire says