DA Davidson raised the firm’s price target on Zeta Global to $39 from $35 and keeps a Buy rating on the shares. The firm cites the company’s agreement to acquire LiveIntent, a “People-based” marketing platform for $250M plus a maximum earn-out consideration of $75M over 3 years, and it views the deal as having checked all the boxes from a financial and strategic perspective while enhancing Zeta’s overall value proposition, the analyst tells investors in a research note. The company also offers complementary platform capabilities that offer substantial cross-selling opportunities and allows the company to sell into new end markets, the firm added.
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