Oppenheimer analyst Brian Schwartz raised the firm’s price target on Zeta Global to $20 from $18 and keeps an Outperform rating on the shares. The analyst remains bullish on Zeta heading into the second half of the year and expects the business to “sustain a unique enterprise software vendor operating profile by generating revenue growth reacceleration and consistent beat-and-raises in quarterly results.” Zeta’s “beat-and-raise cadence ahead” will be driven by cyclical tailwinds and improving market dynamics, the analyst tells investors in a research note. The firm believes the company will likely show positive results in Q2, driven by durable demand for marketing orchestration and automation technologies, continuing vendor consolidation activity, easing comparisons and improving sales efficiency.
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