Zeta Global initiated with an Outperform at RBC Capital

RBC Capital initiated coverage of Zeta Global with an Outperform rating and $20 price target. The analyst views Zeta as well positioned to benefit from recent trends emphasizing the science over art of demand procurement and the overlapping of advertising and mar-tech. The data revolution across tech has created new opportunities and an increased emphasis around attribution, and the ability to bring a single pane of glass to consolidating ad and mar-tech budgets, the analyst tells investors in a research note. RBC feels Zeta is well positioned for this trend.