Zeta Global price target raised to $33 from $21 at Roth MKM

Roth MKM raised the firm’s price target on Zeta Global to $33 from $21 and keeps a Buy rating on the shares after traveling with management. The anlayst believes Zeta’s valuation is “poised to increase sharply over the year ahead.” With its lead initial public offering bank having upgraded to a positive rating after years of its neutrality dampening sentiment, Zeta’s combined strengths in digital marketing, proprietary data-driven customer targeting and artificial intelligence-driven campaigning “are poised to garner a material premium valuation,” the analyst tells investors in a research note. Roth says the stock remains its 2024 software top pick.